Research Paradigms, Television, and Social Behaviour PDF Download

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Research Paradigms, Television, and Social Behaviour

Research Paradigms, Television, and Social Behaviour PDF Author: Joy Keiko Asamen
Publisher: SAGE
ISBN: 076190655X
Category : Language Arts & Disciplines
Languages : en
Pages : 441

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Book Description
Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume useful for both undergraduate and graduate students. Its comprehensive coverage will prove important also for seasoned scholars, researchers, and professionals in the media industry.