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Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021374
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing". This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. In his book, the author explains that renovation, not innovation, is the key to success as it leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. This summary will teach you to try renovating first, and if you do you're sure to be surprised to discover just how much potential growth you’re leaving on the table unexploited. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Renovate Before You Innovate" and build your future success from what you already have.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021374
Category : Business & Economics
Languages : en
Pages : 44
Get Book Here
Book Description
The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing". This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. In his book, the author explains that renovation, not innovation, is the key to success as it leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. This summary will teach you to try renovating first, and if you do you're sure to be surprised to discover just how much potential growth you’re leaving on the table unexploited. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Renovate Before You Innovate" and build your future success from what you already have.
Author: Sergio Zyman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.So what’s the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Cola’s essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes.With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions.
Author: Antonia Edwards
Publisher: Prestel Publishing
ISBN: 9783791383095
Category : Architecture, Domestic
Languages : en
Pages : 0
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Book Description
"Renovate innovate showcases extraordinary homes from around the world, each demonstrating the art of reclaiming and renovating at its very best."--Page [4] of cover.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Chris Murray
Publisher: Penguin
ISBN: 9781591841050
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.
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Publisher:
ISBN:
Category :
Languages : en
Pages : 82
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Book Description
Author:
Publisher:
ISBN: 9781775443667
Category :
Languages : en
Pages : 8
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Book Description
Author: Frank Voehl
Publisher: CRC Press
ISBN: 1351645285
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
The innovation infrastructure and master plan described in this book offers a detailed and comprehensive approach to one of the most difficult and challenging problems facing entrepreneurs involved in innovation at any scale enterprise: the problem of how to govern your organization’s innovation initiatives in the middle of turbulent change. Progress in any field requires the development of a framework, a structure that organizes the accumulating knowledge, enables people to master it, and unifies the key discoveries into a set of principles that makes them understandable and actionable. For starters, successful innovation requires an integrated design process, beginning with integration in the design of the enterprise, the design of the product, along with the design and implementation of new technologies. Such an integrated design effort requires good collaboration and management of the design framework, and should be supported by efficient knowledge management techniques and tools; If innovation is to help a business grow and improve its competitiveness, it is also important to plan the innovation carefully. This book provides a holistic, multidisciplinary framework that will enable your organization and its leaders to take a strategic approach to innovation. The framework combines non-traditional, creative approaches to business innovation with conventional strategy development models. The framework model brings together perspectives from many complementary disciplines: the non-traditional approaches to innovation found in the business creativity movement; multiple-source strategy consulting; the new product development perspective of many leading industrial design firms; qualitative consumer/customer research; future-based research found in think tanks and traditional scenario planning; and organizational development (OD) practices that examine the effectiveness of an organization’s culture, processes, and structure. Though some ideas may just "fall from the sky" or "come out of the blue", an organization should also have a strategic vision of how the business and the enterprise will successfully develop. It should not just wait for the innovation to arrive arbitrarily, but rather proactively plan for innovation incorporating market trends, the competitive landscape, new technology availability, and changes in customer preferences and trends in order to create a flexible in-house innovation process. Such an enterprise will also pro-actively manage the knowledge supply chain that supports innovation, as outlined in this book #7 of Management Handbook for Results series. The framework outlined in this handbook consists of a well-integrated cohesive set of practices that inspires imaginative innovation teams to look beyond the obvious and explore a broad range of possibilities to identify significant opportunities and make informed decisions about the most promising paths to pursue. The goal is to create a shared vision for growth, along with defining pragmatic action plans that bridge from the future back to the present, while attempting to align the organization around the requirements for success.
Author: Oreste Vaccari
Publisher: Wildside Press LLC
ISBN: 1434411478
Category :
Languages : en
Pages : 308
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Book Description
Brush Up Your Japanese is self-described as "The book that gives the finishing touches to one's knowledge of Japanese."
Author: Hamilton Ibanes
Publisher: Ás Editorial
ISBN: 658636941X
Category : Business & Economics
Languages : en
Pages : 99
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Book Description
It shouldn't be like this, but a Founder's succession in a company signals a not-so-generous change in command. It feels as if someone who had been the topmost representative of a company until "yesterday" is being ejected, or even expelled from the organization, no matter how big or a small your business is. Lack of planning and empathy, which causes trauma and veritable nightmares during such a transition, occurs in small, medium, or large companies. THIS BOOK'S GOAL IS TO BREAK THAT PARADIGM. From traditionally passing on the scepter as an act of succession and replacement, to the promotion of a Founder, who has set up a company that generates wealth to many families, to a city, a state, a country, or the whole world... Our proposal is to prepare Founders for the ongoing journey of life with new challenges and to sensitize successors so they can recognize the Founder's legacies, and choose to take over their responsibilities and follow their steps, or do even better, with that which has been built. A successful succession plan will foster harmony within the family, support the prearranged agreements among partners, and enable successors to have an outstanding performance. The invitation is to harmony. Let's cheer for the Founders and their brilliance. Let us cast a challenging look on the succession of those men and women who have been dutifully promoted to a new age in their lives. Enjoy your promotions, and your reading!
