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Author: Sergio Zyman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.So what’s the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Cola’s essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes.With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021374
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing". This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. In his book, the author explains that renovation, not innovation, is the key to success as it leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. This summary will teach you to try renovating first, and if you do you're sure to be surprised to discover just how much potential growth you’re leaving on the table unexploited. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Renovate Before You Innovate" and build your future success from what you already have.
Author: Sergio Zyman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.So what’s the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Cola’s essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes.With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions.
Author: Antonia Edwards
Publisher: Prestel Publishing
ISBN: 9783791383095
Category : Architecture, Domestic
Languages : en
Pages : 0
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Book Description
"Renovate innovate showcases extraordinary homes from around the world, each demonstrating the art of reclaiming and renovating at its very best."--Page [4] of cover.
Author: Chris Murray
Publisher: Penguin
ISBN: 9781591841050
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.
Author: Paul Zikopoulos
Publisher: "O'Reilly Media, Inc."
ISBN: 109810370X
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Many companies claim to have "gone to the cloud," yet returns from their efforts are meager or worse. Why? Because they've defined cloud as a destination, not a capability. Using cloud as a single-vendor, one-stop destination is fiction; in practice, today's organizations use a mosaic of capabilities across several vendors. Your cloud strategy needs to follow a hybrid multicloud model, one that delivers cloud's value at destinations you choose. This practical guide provides business leaders and C-level executives with guidance and insights across a wide range of cloud-related topics, such as distributed cloud, microservices, and other open source solutions for strengthening operations. You'll apply in-the-field best practices and lessons learned as you define your hybrid cloud strategy and drive your company's transformation strategy. Learn cloud fundamentals and patterns, including basic concepts and history Get a framework for cloud acumen phases to value-plot your cloud future Know which questions to ask a cloud provider before you sign Discover potential pitfalls for everything from the true cost of a cloud solution to adopting open source the right way
Author: Hamilton Ibanes
Publisher: Ás Editorial
ISBN: 658636941X
Category : Business & Economics
Languages : en
Pages : 99
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Book Description
It shouldn't be like this, but a Founder's succession in a company signals a not-so-generous change in command. It feels as if someone who had been the topmost representative of a company until "yesterday" is being ejected, or even expelled from the organization, no matter how big or a small your business is. Lack of planning and empathy, which causes trauma and veritable nightmares during such a transition, occurs in small, medium, or large companies. THIS BOOK'S GOAL IS TO BREAK THAT PARADIGM. From traditionally passing on the scepter as an act of succession and replacement, to the promotion of a Founder, who has set up a company that generates wealth to many families, to a city, a state, a country, or the whole world... Our proposal is to prepare Founders for the ongoing journey of life with new challenges and to sensitize successors so they can recognize the Founder's legacies, and choose to take over their responsibilities and follow their steps, or do even better, with that which has been built. A successful succession plan will foster harmony within the family, support the prearranged agreements among partners, and enable successors to have an outstanding performance. The invitation is to harmony. Let's cheer for the Founders and their brilliance. Let us cast a challenging look on the succession of those men and women who have been dutifully promoted to a new age in their lives. Enjoy your promotions, and your reading!
Author: Justine O'Patrick
Publisher: XinXii
ISBN: 805700438X
Category : Psychology
Languages : en
Pages : 94
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Book Description
The book presents a collection of attitudes, thoughts and motives of men and women on selected, but frequently occuring themes and situations, happening every day. Structure of the book is very clear, there is theme and separatedly pictured attitude of man, and a woman. These attitudes are different and they evoke why it is sometimes difficult to gain a consensus, the same way it shows why there are crucial misunderstandings within the relationships between men and women. You do not find there no comment, no judgement of these attitudes, or motives, just and only what they think and why. It is about what is going on in the head of him and is hidden, remains untold. The same it is about the women. Author of this little book has collected opinions, thoughts of people with whom she has been in interaction for more than three decades for to learn better understand the inner mechanisms of the man-woman relationships. Author is not a professional psychologist, neither sociologist and analyzes this theme from the human point of view.
Author: Antonia Edwards
Publisher: National Geographic Books
ISBN: 3791349503
Category : Design
Languages : en
Pages : 0
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Book Description
Upcycling goes upscale in this beautiful, elegant, and global collection that showcases what today’s designers are creating out of yesterday’s materials. Upcycling is the process of transforming seemingly low value items into something new. Today’s upcyclists are creating stunning furniture, lighting, and art objects that combine values of superb craftsmanship and design with ideas of how "waste" can be both inspiring and informing. While the environmental and financial benefits of upcycling are readily acknowledged in Upcyclist: Reclaimed and Remade Furniture, Lighting and Interiors, the designers and makers profiled show how the practice can result in pieces that are as aesthetically exciting as anything created using only raw materials. Based on the author’s popular website, this book features hundreds of creations from an international collection of today’s most exciting designers. It is organized by material, with chapters dedicated to wood, metal, glass and ceramics, textiles, plastic, paper, and mixed media. Reclaimed tree branches and barn doors are transformed into exquisite pieces of furniture; bicycle chains into chandeliers; t-shirts into rugs; saris into upholstery. Filled with an enormous range of materials and objects, this unique book will inspire any designer or design-conscious consumer to incorporate upcycling into their creative practice or interior design projects.
Author: Oreste Vaccari
Publisher: Wildside Press LLC
ISBN: 1434411478
Category :
Languages : en
Pages : 308
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Book Description
Brush Up Your Japanese is self-described as "The book that gives the finishing touches to one's knowledge of Japanese."
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 82
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Book Description
