Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 293
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Book Description
Military recruiting has become more difficult in recent years. For the first time in two decades the services failed to meet their recruiting targets for fiscal year (FY) 1999. While the unusually strong labor market of the 1990s undoubtedly played some role in recent recruiting difficulties, another long-term demographic trend is likely to also contribute to recruiting woes: the large growth in college attendance in recent years. Traditionally, the services have targeted the recruitment of those youth who have no immediate plans to attend college. However, because high-quality youth are increasingly likely to choose to attend college right after high school, the services may benefit from considering whether they could target this group. The services might be able to significantly expand their pool of potential recruits by adopting policies that target youth who plan to go to college or who actually do go to college immediately following high school. We call this group youth in the college market.
Author: M. Rebecca Kilburn
Publisher: Minnesota Historical Society
ISBN: 9780833032119
Category : Business & Economics
Languages : en
Pages : 302
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How can military service be made more compatible with college plans instead of being perceived as an alternative to college? These essays examine trends in high school seniors' intentions to enlist or to attend college and compare civilian and military education programs. Youth with interest in the military are likely to see themselves as two-year college material, so offering a stipend, higher pay, or other means of offsetting the cost of attending school may be an effective recruiting strategy with this group.
Author: Beth J. Asch
Publisher:
ISBN: 9781598752045
Category : College students
Languages : en
Pages : 123
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Book Description
The armed services prefer to recruit high-quality youth because of their better performance and lower attrition. However, high-quality youth are increasingly interested in attending college. Existing policies targeted toward the college market are likely to continue to be effective, but new policies must be developed to successfully penetrate this market further. This monograph reports on a research project that developed and implemented a national survey of college youth and analyzed the results. The survey offered respondents a series of hypothetical programs that would allow enlistees to attend college before accession into the military, and they were asked to rate their level of enlistment interest under each program. A $65,000 college loan repayment program as part of a "college-before-accession" program had the largest effect on college market youth's probability of expressing a positive propensity to enlist, producing an increase in probability of over 50 percent. The survey also provides corroborating evidence on the importance of college dropouts as a source of high-quality recruits. Allowing college dropouts to enlist directly without first returning to college was associated with a stronger stated enlistment interest. In addition to programs such as loan repayment as part of a "college-before-accession" program, the authors conclude that if the services are to be successful in the college market, they must have in place an appropriate management infrastructure-such as incentive mechanisms for recruiters and an advertising campaign that supports recruiters' efforts.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
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The armed services prefer to recruit high-quality youth because of their better performance and lower attrition. However, high-quality youth are increasingly interested in attending college. While existing policies, such as the Montgomery GI Bill, that are targeted to the recruitment of the college market are likely to continue to have an effect, new policies must be developed to successfully penetrate this market and expand the supply of high-quality recruits. Indeed, the services have begun to develop programs, such as the Army's "College First" program, which allows youth to attend college prior to entry into the military and receive a college benefit provided by the military. To be fully engaged in the college market, the services may need to fine-tune these programs to enhance their effectiveness and will require a variety of programs tailored to reach different segments of the market such as college dropouts and college-bound high school youth.
Author: Beth J. Asch
Publisher: Minnesota Historical Society
ISBN: 9780833027023
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
One popular program, the Montgomery GI Bill, enrolls large numbers of individuals, but the vast majority of service members use their benefits after separating from service. Thus, the military does not receive the benefits of a more educated and productive workforce, unless the individuals subsequently join a reserve component. The authors suggest the Department of Defense should consider nontraditional policy options to enhance recruitment of college-bound youth. Recruiters could target more thoroughly students on two-year college campuses, or dropouts from two- or four-year colleges. Options for obtaining some college before military service could be expanded by allowing high school seniors to first attend college, paid for by the military, and then enlist. Or the student might serve in a reserve component while in college and then enter an active component after college.
Author: Beth J. Asch
Publisher: Minnesota Historical Society
ISBN: 9780833036865
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
The success of the active and reserve components in meeting their national defense missions is contingent on their ability to attract and retain high-quality personnel. Recruiting for the active components has become more challenging as the proportion of high school graduates seeking to attend college directly after high school has increased. Studies of active duty recruiting find that potential high-quality recruits view military service as a substitute for college attendance, not a complement. In an effort to make military service more complementary with college attendance, the active components have enhanced existing educational benefit programs and experimented with new enlistment programs in which enlistees attend college first and serve on active duty second. How the heightened interest in college attendance among American youth has impacted reserve recruiting is less clear. In general, reservists can and do attend college while serving in the Reserves. Some potential recruits, however, may wish to pursue college more intensively than is permitted by a reserve career, especially when one considers the increasing likelihood that a reservist's academic studies will be interrupted by activation. The RAND Corporation was asked to assess whether new programs, such as those offered by some active components, would help the reserve components meet their current and future recruiting goals with respect to high-quality non-prior and prior service recruits. The findings of this project, entitled "Reserve Recruiting and the College Market," are reported in this document. The report is intended to inform policy makers and should be of interest to researchers and policy analysts concerned with military recruiting.
Author:
Publisher:
ISBN:
Category : Military service, Voluntary
Languages : en
Pages : 2
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Author: Virginia Carter Smith
Publisher: Council for Advancement &
ISBN: 9780899642451
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit adults and others; using personal approaches in recruitment programs; involving students and alumni to recruit students; communicating effectively through publications; creating memorable film and slide shows; and building audience awareness through advertising. Specific topics include: reaching unenrolled applicants and students who have never graduated; a management vs. sales model; using research to help the marketing program succeed; research that helps students choose the right college; comparing face-to-face, mail, and telephone surveys; taking classes to shopping centers; recruiting two-year college graduates; increasing the school's applicant pool; a campus visit for students; communicating through catalogs; test for clear writing; a college audiovisual show; the importance of the soundtrack to a college slide show; and knowing the institution and the market before advertising. (SW)
Author: Ray A. Zimmerman
Publisher:
ISBN:
Category :
Languages : en
Pages : 155
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Book Description
The purpose of this research was to determine the feasibility of using the American College Testing (ACT) assessment file for recruiting college- bound young people by employing a market segmentation approach coupled with a personalized approach to information dissemination. Two exploratory studies were conducted to examine the utility of telephone interviews and mail campaigns in stimulating interest among high school seniors and recent graduates in foreign language training at the Defense Language Institute (DLI). The treatment group for each study consisted of individuals who had studied a foreign language for three or more years. Both the telephone and mailout approaches are very effective in attracting individuals from the target segment of the college-bound market. The telephone approach is more efficient than the mailout approach in generating enlistments, but also more costly. In addition to foreign language background, interest in studying abroad may be used as a criterion in selecting names from ACT if individuals are to be contacted by telephone.
Author: Edward Franklin Stevens
Publisher:
ISBN:
Category :
Languages : en
Pages : 658
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