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Author: Advertising Research Foundation. Radio-Television Ratings Review Committee
Publisher:
ISBN:
Category : Radio audiences
Languages : en
Pages : 98
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Book Description
Author: Advertising Research Foundation. Radio-Television Ratings Review Committee
Publisher:
ISBN:
Category : Radio audiences
Languages : en
Pages : 98
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Book Description
Author: Audience Research Methods (ARM) Group
Publisher:
ISBN:
Category : Television viewers
Languages : en
Pages : 112
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Book Description
Author: Hugh Malcolm Beville
Publisher: Psychology Press
ISBN: 9780805801743
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Lawrence Myers
Publisher:
ISBN:
Category : Mathematical statistics
Languages : en
Pages : 648
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Book Description
Author: Graham Mytton
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 196
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Book Description
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Author: James Webster
Publisher: Routledge
ISBN: 1136282122
Category : Social Science
Languages : en
Pages : 350
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Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author: United States. Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 2114
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Book Description
Author: American Statistical Association. Technical Committee on Broadcast Ratings
Publisher:
ISBN:
Category :
Languages : en
Pages : 188
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Book Description
Author: United States. Congress. House
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 2348
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Book Description
Author: Canadian Advertising Research Foundation. Broadcast Audience Measurement Committee
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages :
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Book Description
