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Author: Université d'Aix-Marseille. Faculté de droit et des sciences économiques. Institut d'administration des entreprises
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Category :
Languages : fr
Pages :
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Author: Université d'Aix-Marseille. Faculté de droit et des sciences économiques. Institut d'administration des entreprises
Publisher:
ISBN:
Category :
Languages : fr
Pages :
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Author: C. A. Kirkpatrick
Publisher: PUQ
ISBN: 276052020X
Category : Business & Economics
Languages : fr
Pages : 542
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Cet ouvrage commence par une introduction sur la promotion en tant que composante de la stratégie de marketing d’une entreprise. Pour les étudiants qui ont déjà des connaissances élémentaires en marketing, le premier chapitre peut servir de révision; pour ceux qui n’ont pas encore étudié dans le domaine, il servira à poser les jalons d’une étude réaliste du rôle que joue la promotion dans l’ensemble de l’activité marketing.
Author: Institut d'administration des entreprises (Puyricard, Bouches-du-Rhône).
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Category :
Languages : fr
Pages : 479
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Author:
Publisher:
ISBN:
Category :
Languages : fr
Pages : 387
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Category : Advertising
Languages : en
Pages : 387
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Author: Louise Potvin
Publisher: Springer Nature
ISBN: 3030972127
Category : Medical
Languages : en
Pages : 869
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While research teams are producing relevant and valid knowledge for health promotion, there is not yet a structured manual and distinct field of health promotion research. This timely "state-of-the-art" handbook contributes to the structuring of such a field of research. This collection of original contributions explores the major epistemological, methodological, and ethical challenges facing health promotion research. It brings together experts from different "research traditions" that coexist in the field. The handbook covers the existing knowledge production and sharing practices to delineate the "discipline" and its agenda for future research. Ultimately, it contributes to the creation of a global community of health promotion researchers. The handbook is organized by four types of practices (what people actually do) studied in health promotion; the practices of: Individuals and populations in relation to their health and its determinants Professionals who intervene to improve population health Policy-makers and institutions involved in the advocacy, design, and implementation of policies and programs Researchers and innovators (academic scholars and global agencies) through which investment in research and production of evidence-based guidelines are made. Global Handbook of Health Promotion Research, Vol. 1: Mapping Health Promotion Research is a highly relevant reference tool for researchers and graduate students in health promotion, public health, education and socio-health sciences; practitioners in health, medical, and social sectors; policy-makers; and health research administrators.
Author: Gianluigi Guido
Publisher: Springer Science & Business Media
ISBN: 9780792373247
Category : Business & Economics
Languages : en
Pages : 324
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This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication.
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Publisher: Food & Agriculture Org.
ISBN: 9251388776
Category :
Languages : en
Pages : 132
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Author: Anthony F. Buono
Publisher: IAP
ISBN: 1641132116
Category : Business & Economics
Languages : en
Pages : 313
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This volume continues to build on the relationship between the Research in Management Consulting series and the intervener-researchers at the Socio-Economic Institute for Firms and Organizations (ISEOR) in Ecully, France, extending that partnership to our recent work with the French Foundation for Management Education (FNEGE), a foundation dedicated to closing the gap between the teaching and practice of management in France. As part of the Foundation’s multifaceted activities—which range from seminars and an advanced training initiative for French doctoral students to joint programs with international organizations an associations—FNEGE partnered with ISEOR to sponsor a series of workshops on developing high quality intervention-research. This volume is one of the results from that endeavor. Although intervention-research helps to uncover valuable insight into organizational dynamics and performance, the challenge of capturing and disseminating that insight to both academics and practitioners is entrenched in the rigor-relevance debate. While we are witnessing increased calls for “actionable knowledge,” this ideal, unfortunately, remains a rather elusive concept as critics contend either that rigorous academic research falls well-short of relevance to the practitioner world or research that proves to be valuable to practitioners falls short of the rigor expected in academic life. This volume is intended to help bridge that divide. Drawing on the FNEGE-ISEOR intervention-research workshop, the volume contains 18 chapters that explore the intervention-research process, from initial conceptualization, to implementation, to publication. The volume will be published in French and English
Author: Rollie Tillman
Publisher: Montréal : Presses de l'Université du Québec
ISBN:
Category : Persuasion (Rhetoric)
Languages : fr
Pages : 530
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