Real World Selling The Art of The Selling Conversation

Real World Selling The Art of The Selling Conversation PDF Author: James Hayden
Publisher: Hayden Marketing, LLC
ISBN: 061560353X
Category : Business & Economics
Languages : en
Pages : 153

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Book Description
Adapt or die -as my first boss said. Your world is getting rocked. Why would anyone want to read another book touting successful selling techniques and how to sell more? Hasn’t just about everything that could be written about selling success been written? Or so it would seem, from the volume of available material on bookshelves that suggest how to sell yourself to others, or how to understand a prospect(s)’s reason for buying or determining the decision makers. And it hardly ends here. Every imaginable sales situation has been diagnosed and dissected countless times and numerous approaches to solutions applied. Yet are you any further ahead in your career as a salesperson? How is your close ratio? Are you earning more business or losing more business? Are you and your sales team wasting time trying to follow up on sales that just don’t close? How accurate is your sales pipeline? So, what IS new here? And what would entice someone to purchase another “business success” book? The world has changed since we published the first edition of this book in 2013. There are several updates and specifically, two new chapters: channel management and technology and the sales professional. McKinsey predicts 45% of all marketing and sales jobs will be replaced by AI. If you are not staying ahead of technology and following a sales process, you will end up like the buggy whip salesperson in the 1950s. Or like Mr. Brown the bookseller… in a bustling city, there was a street lined with small shops selling all kinds of goods. One of these shops was a small bookstore owned by an old man named Mr. Brown. Mr. Brown had been running his bookstore for over 40 years and had seen many changes in the city. Channel Management: Forrester reports that 75% of all technology sales revenue is through partners. What is prepared is a definitive guide for recruiting and selecting partners, how to onboard the partners, and continual, ongoing optimization of the partners. Technology, whew! My advisory/consulting clients suggested that a section was necessary on technology and today’s business development professional. My intention was to research and provide information on the impact of CRM and other sales technology support. During the past two years, I have been utilizing marketing intelligence, campaign management, and other sales-tracking CRM software. All these tools have improved sales processes and efficiency. Then, I discovered AI and how it’s impacted our work today and likely will impact how you approach business. Hang onto your hats, it’s going to be a fun ride. The changes and velocity of change are incredible.

Real World Selling The Art of The Selling Conversation

Real World Selling The Art of The Selling Conversation PDF Author: James Hayden
Publisher: Hayden Marketing, LLC
ISBN: 061560353X
Category : Business & Economics
Languages : en
Pages : 153

Get Book

Book Description
Adapt or die -as my first boss said. Your world is getting rocked. Why would anyone want to read another book touting successful selling techniques and how to sell more? Hasn’t just about everything that could be written about selling success been written? Or so it would seem, from the volume of available material on bookshelves that suggest how to sell yourself to others, or how to understand a prospect(s)’s reason for buying or determining the decision makers. And it hardly ends here. Every imaginable sales situation has been diagnosed and dissected countless times and numerous approaches to solutions applied. Yet are you any further ahead in your career as a salesperson? How is your close ratio? Are you earning more business or losing more business? Are you and your sales team wasting time trying to follow up on sales that just don’t close? How accurate is your sales pipeline? So, what IS new here? And what would entice someone to purchase another “business success” book? The world has changed since we published the first edition of this book in 2013. There are several updates and specifically, two new chapters: channel management and technology and the sales professional. McKinsey predicts 45% of all marketing and sales jobs will be replaced by AI. If you are not staying ahead of technology and following a sales process, you will end up like the buggy whip salesperson in the 1950s. Or like Mr. Brown the bookseller… in a bustling city, there was a street lined with small shops selling all kinds of goods. One of these shops was a small bookstore owned by an old man named Mr. Brown. Mr. Brown had been running his bookstore for over 40 years and had seen many changes in the city. Channel Management: Forrester reports that 75% of all technology sales revenue is through partners. What is prepared is a definitive guide for recruiting and selecting partners, how to onboard the partners, and continual, ongoing optimization of the partners. Technology, whew! My advisory/consulting clients suggested that a section was necessary on technology and today’s business development professional. My intention was to research and provide information on the impact of CRM and other sales technology support. During the past two years, I have been utilizing marketing intelligence, campaign management, and other sales-tracking CRM software. All these tools have improved sales processes and efficiency. Then, I discovered AI and how it’s impacted our work today and likely will impact how you approach business. Hang onto your hats, it’s going to be a fun ride. The changes and velocity of change are incredible.

Real World Selling Strategies-The Art of the Selling Conversation

Real World Selling Strategies-The Art of the Selling Conversation PDF Author: James Hayden
Publisher: Createspace Independent Pub
ISBN: 9781489512703
Category : Business & Economics
Languages : en
Pages : 174

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Book Description
"Award-Winner "- 2014 USA Best Book Awards Real World Selling Strategies: The Art of the Selling A good book on how to sell? Yes, but more importantly a book that teaches a system for communications. Learn a way to communicate that just happens to work in selling but in reality goes far beyond that. Haven't been able to read between the lines in verbal communications? No need to use guesswork to figure out what is being said. Communications will become clear and precise and sales calls will go from pitches to conversations. Conversations that can lead to more sales.

Real World Selling The Art Of The Selling Conversation

Real World Selling The Art Of The Selling Conversation PDF Author: James Hayden
Publisher: Publishdrive
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Updated from the first edition...Just updated..be the first to own this new sales technology. Adapt or die -as my first boss said. Your world is getting rocked. Why would anyone want to read another book touting successful selling techniques and how to sell more? Hasn't just about everything that could be written about selling success been written? Or so it would seem, from the volume of available material on bookshelves that suggest how to sell yourself to others, or how to understand a prospect(s)'s reason for buying or determining the decision makers. And it hardly ends here. Every imaginable sales situation has been diagnosed and dissected countless times and numerous approaches to solutions applied. Yet are you any further ahead in your career as a salesperson? How is your close ratio? Are you earning more business or losing more business? Are you and your sales team wasting time trying to follow up on sales that just don't close? How accurate is your sales pipeline? So, what IS new here? And what would entice someone to purchase another "business success" book? The world has changed since we published the first edition of this book in 2013. There are several updates and specifically, two new chapters: channel management and technology and the sales professional. McKinsey predicts 45% of all marketing and sales jobs will be replaced by AI. If you are not staying ahead of technology and following a sales process, you will end up like the buggy whip salesperson in the 1950s. Or like Mr. Brown the bookseller... in a bustling city, there was a street lined with small shops selling all kinds of goods. One of these shops was a small bookstore owned by an old man named Mr. Brown. Mr. Brown had been running his bookstore for over 40 years and had seen many changes in the city. Channel Management: Forrester reports that 75% of all technology sales revenue is through partners. What is prepared is a definitive guide for recruiting and selecting partners, how to onboard the partners, and continual, ongoing optimization of the partners. Technology, whew! My advisory/consulting clients suggested that a section was necessary on technology and today's business development professionals. I intended to research and provide information on the impact of CRM and other sales technology support. During the past two years, I have been utilizing marketing intelligence, campaign management, and other sales-tracking CRM software. All these tools have improved sales processes and efficiency. Then, I discovered AI and how it's impacted our work today and likely will impact how you approach business. Hang onto your hats, it's going to be a fun ride. The changes and velocity of change are incredible.

Soft Selling In A Hard World

Soft Selling In A Hard World PDF Author: Jerry Vass
Publisher: Running Press
ISBN: 9780762404018
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is all you need to become a successful salesperson in today's tough business environment.

Smart Calling

Smart Calling PDF Author: Art Sobczak
Publisher: John Wiley & Sons
ISBN: 0470619813
Category : Business & Economics
Languages : en
Pages : 261

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Book Description
Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International

SPIN® -Selling

SPIN® -Selling PDF Author: Neil Rackham
Publisher: Routledge
ISBN: 1000154572
Category : Business & Economics
Languages : en
Pages : 180

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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Art of Closing the Sale

The Art of Closing the Sale PDF Author: Brian Tracy
Publisher: HarperCollins Leadership
ISBN: 141857791X
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal. As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid sales leaders in every business. When salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. Through this comprehensive program, Tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits. In The Art of Closing the Sale, you will learn: The two major "motivating" factors in closing a sale The three "hot buttons" to push when selling to businesses How to avoid the five simple errors that spell the difference between success and near-success No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing. The Art of Closing the Sale teaches skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a successful future.

Sell Your Way to the Top

Sell Your Way to the Top PDF Author: Zig Ziglar
Publisher: Sound Wisdom
ISBN: 1640953361
Category : Business & Economics
Languages : en
Pages : 165

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Book Description
Master the art of the close with the latest book from the international authority on sales success. Sell Your Way to the Top shows you the exact steps it takes to create a lucrative sales career in any environment or industry by enhancing your sales conversations through purposeful questions and vivid imagery. A quarter of a billion people have already implemented Zig Ziglar’s selling strategies with great success—improving their prospecting, expanding their customer base, and becoming top sales stars. Zig’s wisdom and wit have helped millions of salespeople discover: How to think like a seller and a buyer for tremendous results How honesty and kindness equal sales The power of positive projection How to use your verbal paintbrush to set the scene Why questions are vital in making the sale The secrets of tried-and-true closes—that actually work! Success is a combination of specific ingredients that work together to help you reach your desired goal. With engaging anecdotes and concrete, actionable strategies, Zig provides each of those ingredients in Sell Your Way to the Top, including: Twenty-Five Sales Points Fourteen Real-Life Sales Lessons Six Keys to Sales Mind’s-Eye Selling Overcoming Objections The Closing Successful Selling Secrets Sell Yourself on Selling Sell Your Way to the Top not only challenges and motivates you; it provides practical and proven skills to help you close the sale today—as you build customers and a career for tomorrow. Along the way, you will learn how to move from success to significance, ultimately striving to help others get what they need and want. Hilary Hinton “Zig” Ziglar (1926-2012) was one of America’s most influential and beloved encouragers and believers that everyone could be, do, and have more. He was a motivational speaker, teacher, and trainer who traveled extensively delivering messages of humor, hope, and encouragement. His appeal transcended age, culture, and occupation. From 1970 until 2010, Zig traveled more than five million miles around the world sharing powerful life-improvement messages, cultivating the energy of change.

The Art of Winning Conversation

The Art of Winning Conversation PDF Author: Morey Stettner
Publisher: M J F Books
ISBN: 9781567313116
Category : Language Arts & Disciplines
Languages : en
Pages : 320

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Book Description
The ability to communicate. To capture interest. To persuade. With it you'll open doors, advance your career, create rewarding relationships, gain respect, and prosper in every area of your life. Without it, you're doomed to frustration and disappointment. Now you can gain command of the winning communication skills that will bring you success and prosperity.

Conversations That Sell

Conversations That Sell PDF Author: Nancy Bleeke
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814431801
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
Winner of the Top Sales World Magazine's 2013 Top Sales Marketing Book Award, Gold Medal