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Author: Robert Dow Buzzell
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 772
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Book Description
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
Author: Robert Dow Buzzell
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 772
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Book Description
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
Author: Christoph Lymbersky
Publisher: Christoph Lymbersky
ISBN: 3981216202
Category : Business & Economics
Languages : en
Pages : 35
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Book Description
Author: Marianne Jennings
Publisher: South Western Educational Publishing
ISBN: 9781111533540
Category : Business ethics
Languages : en
Pages : 609
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Book Description
Packed with real-life examples of business decisions gone awry, the book explores the complex issues of business ethics from the leaders' perspectives. This best-selling text offers a rare collection of readings which examines the business decision-making processes of many types of leaders, while revealing some of the common factors that push them over ethical lines they might not otherwise cross.
Author: Kenneth E. Clow
Publisher: SAGE Publications
ISBN: 1412996031
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author: Christopher A. Bartlett
Publisher: Cambridge University Press
ISBN: 1108422438
Category : Business & Economics
Languages : en
Pages : 575
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Book Description
Transnational Management offers a uniquely global focus on strategic development, organizational capabilities and management challenges.
Author: B. Sebastian Reiche
Publisher: Routledge
ISBN: 1136700005
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Readings and Cases in International Human Resource Management and Organizational Behavior, 5th Edition examines cross-cultural interactions between people, cultures and human resource systems in a wide variety of regions throughout the world. This is truly a Global collection. Features include: * new readings and case studies positioned alongside trusted ‘tried and true’ readings and cases from past editions * a companion website featuring supplemental material and teaching notes to enhance instructors’ abilities to use the readings and cases with their students. Written to enable students to meet the international challenges that they face every day and to sensitize them to the complexity of human resource issues in the era of globalization, this text is a vital resource for all those studying international human resource management.
Author: Robert Frederick
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 652
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Book Description
Can a corporation have a conscience? What is wrong with reverse discrimination? Can ethical management and managed care coexist? Hoffman, Frederick, and Schwartz address these and many other current, intriguing, often complex issues in corporate morality. This introductory business ethics text contains a thorough general introduction on ethical theory, 54 readings, and 25 cases. Divided into five parts, each with an introduction that presents the major themes of its articles and cases, the text contains an impartial, point-counterpoint presentation of different perspectives on the most important issues being debated in business ethics. Each chapter ends with questions that can be used for student discussion, review, tests/quizzes, or for student assignments. The fourth edition has 27 new readings, 15 new cases, and 10 new mini-cases.
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131761397
Category : Marketing
Languages : en
Pages : 392
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Book Description
Author: M. GOVINDARAJAN
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9788120332591
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Author: Edd Applegate
Publisher: Rowman & Littlefield
ISBN: 9780742538368
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...
