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Author: Hume Johnson
Publisher: U of Nebraska Press
ISBN: 149620056X
Category : Social Science
Languages : en
Pages : 250
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Book Description
Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.
Author: Hume Johnson
Publisher: U of Nebraska Press
ISBN: 149620056X
Category : Social Science
Languages : en
Pages : 250
Get Book Here
Book Description
Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.
Author: Nadezhda Kaneva
Publisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages :
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Book Description
This study explores the emerging global phenomenon of nation branding and focuses specifically on its implications for post-communist nations. The study situates its findings in a concrete socio-historical context by looking at the case of nation branding in post-communist Bulgaria. Within this context, this research demonstrates how the discourses and practices associated with nation branding advance particular ideological agendas both at the national and transnational levels. Following the theoretical work of Pierre Bourdieu, nation branding is conceptualized as a field of struggle where discourses of nationhood and market globalization come into contact and are mutually reconfigured. Methodologically, the study adopts a critical and interpretive approach and draws on qualitative data collected trough fieldwork in Bulgaria and the UK between 2003 and 2005. Based on this data, the study describes how a global field of nation branding engenders a homologous local field. The discussion traces the dynamics of the local field for the period between 2002 and 2005, and maps out changes in the composition of post-communist national elites, as well as in state-level discourses and practices implicated in the production of national identity narratives. The study's findings concern three main areas. First, the significance of nation branding is discussed in relation to Bulgaria's national identity crisis after the collapse of the communist system. Second, the analysis considers how nation branding is implicated in the restructuring of the post-communist field of power and the struggles of national elites for new sources of legitimacy. Finally, the study points out broader implications of nation branding for understanding the dynamics of trans-national networks and discourses of symbolic power in the context of European integration and capitalist globalization.
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1317681940
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1136377360
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Author: Patrick Reinsborough
Publisher: PM Press
ISBN: 162963395X
Category : Political Science
Languages : en
Pages : 317
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Book Description
Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
Author: Benedict Anderson
Publisher: Verso Books
ISBN: 178168359X
Category : Political Science
Languages : en
Pages : 338
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Book Description
What are the imagined communities that compel men to kill or to die for an idea of a nation? This notion of nationhood had its origins in the founding of the Americas, but was then adopted and transformed by populist movements in nineteenth-century Europe. It became the rallying cry for anti-Imperialism as well as the abiding explanation for colonialism. In this scintillating, groundbreaking work of intellectual history Anderson explores how ideas are formed and reformulated at every level, from high politics to popular culture, and the way that they can make people do extraordinary things. In the twenty-first century, these debates on the nature of the nation state are even more urgent. As new nations rise, vying for influence, and old empires decline, we must understand who we are as a community in the face of history, and change.
Author: Robin Maria DeLugan
Publisher: University of Arizona Press
ISBN: 0816509395
Category : Social Science
Languages : en
Pages : 168
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Book Description
Reimagining National Belonging offers the first sustained critical examination of post-civil war El Salvador, describing how one nation took up the challenge of generating social unity and shared meanings around ideas of the nation. An “ethnography of the state,” it highlights the practices and the complexities of nation-building in the 21st century.
Author: Nadia Kaneva
Publisher: Routledge
ISBN: 1136657991
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Author: Sungmoon Kim
Publisher: Routledge
ISBN: 1351715674
Category : Social Science
Languages : en
Pages : 399
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Book Description
Since the late 1980s, many East Asian countries have become more multicultural, a process marked by increased democracy and pluralism despite the continuing influence of nationalism, which has forced these countries in the region to re-envision their nations. Many such countries have had to reconsider their constitutional make-up, their terms of citizenship and the ideal of social harmony. This has resulted in new immigration and border-control policies and the revisiting of laws regarding labor policies, sociopolitical discrimination, and socioeconomic welfare. This book explores new perspectives, concepts, and theories that are socially relevant, culturally suitable, and normatively attractive in the East Asia context. It not only outlines the particular experiences of nation, citizenship, and nationalism in East Asian countries but also places them within the wider theoretical context. The contributors look at how nationalism under the force of multiculturalism, or vice versa, affects East Asian societies including China, Japan, Korea, Taiwan, and Hong Kong differently. The key themes are: Democracy and equality; Confucianism’s relationship with nationalism, cosmopolitanism and multiculturalism; China’s use of its political institutions to initiate and sustain nationalism; the impact of globalization on nationalism in South Korea, Taiwan and Japan; the role of democracy in reinvigorating indigenous cultures in Taiwan.
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1136377352
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
