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Author: Philippe Tretiack
Publisher: Universe Publishing(NY)
ISBN:
Category : Architecture
Languages : en
Pages : 88
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Book Description
Offers a brief profile of the industrial designer who helped create the streamlined design, as exemplified in trucks, trains, buses, and cars.
Author: Philippe Tretiack
Publisher: Universe Publishing(NY)
ISBN:
Category : Architecture
Languages : en
Pages : 88
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Book Description
Offers a brief profile of the industrial designer who helped create the streamlined design, as exemplified in trucks, trains, buses, and cars.
Author: David A. Hanks
Publisher: Flammarion
ISBN:
Category : Design
Languages : en
Pages : 288
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Book Description
"The twentieth century loved machines and the speed they made possible. Speeding cars, trains, and planes promised to conquer space and time; their aerodynamic styling and metal skins embodied a new and modern beauty, one that especially enchanted American designers from the late 1920s through the 1950s. Streamlining became the popular American style for all sorts of objects: from toy scooters to typewriters, from power tools to teakettles." "This book celebrates this beauty as epitomized by the work of Raymond Loewy, Kem Weber, Henry Dreyfuss, Norman Bel Geddes, as well as in works by many lesser-known industrial designers whose products are presented here for the first time. The book also demonstrates the resurgence of interest in streamlining among international vanguard designers from the 1980s to the present." "This volume is illustrated with patent drawings and period photographs showing how these dynamically styled objects were used. The one hundred eighty objects presented here, drawn from the Eric Brill Collection (recently donated to the American Friends of Canada) and supplemented by pieces from the Stewart Collection at the Montreal Museum of Fine Arts, were photographed for this book. A full bibliography, biographies of the designers, and index complete the study."--BOOK JACKET.
Author: Raymond Loewy
Publisher: JHU Press
ISBN: 9780801872112
Category : Art
Languages : en
Pages : 460
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Book Description
"Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.
Author: John Wall
Publisher: JHU Press
ISBN: 1421425742
Category : Biography & Autobiography
Languages : en
Pages : 343
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Book Description
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Author: John Wall
Publisher: JHU Press
ISBN: 1421425750
Category : History
Languages : en
Pages : 343
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Book Description
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Author: Paul Jodard
Publisher: Taplinger Publishing
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 200
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Book Description
Among Loewy's most famous designs are streamlined trains, Lucky Strike cigarettes, the interior of Skylab, the Coke dispenser, and cars for Studebaker.
Author: Raymond Loewy
Publisher: Harry N. Abrams
ISBN: 9780879510985
Category : Fiction
Languages : en
Pages : 0
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Book Description
If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.
Author: Raymond Loewy
Publisher: Bloomsbury Academic
ISBN:
Category : Design
Languages : en
Pages : 264
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Book Description
Among the literally thousands of well-known forms, shapes, and designs that Raymond Loewy created and which became iconic images of America, are the Studebaker, the US Post Office logo, streamlined trains and ocean liners, the Shell and Hoover logos, and the Greyhound bus. Throughout his extraordinary career, Loewy worked for international companies including Shell, BP, Nestlé, Heinz and Cadbury, creating some of the world's most recognisable logos and emblems. In Industrial Design the pioneering half-century of Loewy's career is presented with full colour illustrations and Loewy's own personal account of a life in design
Author: Colin Alexander
Publisher: Amberley Publishing Limited
ISBN: 1445693356
Category : Transportation
Languages : en
Pages : 174
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Book Description
Colin Alexander looks at the interwar period, a high-water mark in industrial design as the benefits of streamlining were realised.
Author: Raymond Loewy
Publisher: Prestel Publishing
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 272
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Book Description
Critical essays, with illustrations, of many of the artist's designs.
