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Author: Paul Hackett
Publisher: Taylor & Francis
ISBN: 1317280415
Category : Psychology
Languages : en
Pages : 418
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Book Description
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
Author: Paul Hackett
Publisher: Taylor & Francis
ISBN: 1317280415
Category : Psychology
Languages : en
Pages : 418
Get Book Here
Book Description
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
Author: Paul Hackett
Publisher: Psychology Press
ISBN: 1317690273
Category : Psychology
Languages : en
Pages : 386
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Book Description
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Author: Frank Kardes
Publisher: Routledge
ISBN: 1351137700
Category : Psychology
Languages : en
Pages : 541
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Book Description
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Author: Luis B. Mata
Publisher: Melion, LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Unlock the secrets of consumer behavior with "Marketing Psychology: Understanding Consumer Behavior," the ultimate guide for business owners and marketers looking to master the art of persuasion. Dive deep into the psychological factors that influence purchasing decisions and discover practical strategies to enhance your digital marketing, customer engagement, and brand loyalty. Covering topics like social proof, scarcity, customer segmentation, and more, this book is designed to help you understand and leverage marketing psychology to drive business success. Perfect for anyone aiming to make data-driven decisions and boost their ROI, "Marketing Psychology: Understanding Consumer Behavior," offers actionable insights to make your brand stand out in a competitive marketplace. Whether you’re focused on digital marketing, consumer behavior analysis, or effective branding, this book provides the tools you need to influence your target audience ethically and effectively.
Author: Abraham Pizam
Publisher: Psychology Press
ISBN: 9780789006103
Category : Business & Economics
Languages : en
Pages : 566
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Book Description
Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.
Author: Jansson-Boyd
Publisher: McGraw-Hill Education (UK)
ISBN: 033523979X
Category : Psychology
Languages : en
Pages : 274
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Book Description
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
Author: Paul Hackett
Publisher: Routledge
ISBN: 1000263983
Category : Psychology
Languages : en
Pages : 671
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Book Description
This handbook provides an up-to-date reference point for ethnography in healthcare research. Taking a multi-disciplinary approach, the chapters offer a holistic view of ethnography within medical contexts. This edited volume is organized around major methodological themes, such as ethics, interviews, narrative analysis and mixed methods. Through the use of case studies, it illustrates how methodological considerations for ethnographic healthcare research are distinct from those in other fields. It has detailed content on the methodological facets of undertaking ethnography for prospective researchers to help them to conduct research in both an ethical and safe manner. It also highlights important issues such as the role of the researcher as the key research instrument, exploring how one’s social behaviours enable the researcher to ‘get closer’ to his/her participants and thus uncover original phenomena. Furthermore, it invites critical discussion of applied methodological strategies within the global academic community by pushing forward the use of ethnography to enhance the body of knowledge in the field. The book offers an original guide for advanced students, prospective ethnographers, and healthcare professionals aiming to utilize this methodological approach.
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712343070
Category :
Languages : en
Pages : 260
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Book Description
Author: Paul M. W. Hackett
Publisher: Routledge
ISBN: 1351013971
Category : Medical
Languages : en
Pages : 114
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Book Description
In this book, Hackett introduces the traditional usage of the mapping sentence within quantitative research, reviews its philosophical underpinnings, and proposes the "declarative mapping sentence" as an instrument and approach to qualitative scholarship. With a helpful glossary and a range of illustrative tables, Hackett takes the reader through a straightforward introduction to mapping sentences and their construction, before discussing declarative mapping sentences and possible future research directions. This innovative direction for social research provides a flexible structure for research domain, and it allows qualitative research results to be uniformly sorted. Declarative Mapping Sentences in Qualitative Research will be essential reading for researchers, academics, and postgraduate students in the fields of qualitative psychology and psychological methods, as well as philosophical psychology and social science research methods.
Author: Paul M. W. Hackett
Publisher: Frontiers Media SA
ISBN: 2832536670
Category : Science
Languages : en
Pages : 83
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Book Description
