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Author: Willie Lockeretz
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 286
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Book Description
Author: Willie Lockeretz
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 286
Get Book Here
Book Description
Author: George Baourakis
Publisher: World Scientific
ISBN: 9814483141
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.
Author: George Baourakis
Publisher: World Scientific
ISBN: 9789812796622
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets OCo Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Khl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers OCo The Irish Case (S O''Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management researchers, entrepreneurs and marketers."
Author: Bee Lian Song
Publisher:
ISBN:
Category :
Languages : en
Pages : 11
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Book Description
The demand for organic food products have increased rapidly in recent years. Among the main factors contributed to the increasing global consumers' demand towards organic food products are food safety concern, health benefits, better quality, higher nutritional value and environmental concern. Therefore, there is a need to explore consumers' behaviour towards organic food products. This study attempts to examine the effects of marketing stimuli factors on consumers' attitudes to purchase organic food in Malaysia. Five key marketing stimuli variables were examined in this study, and they were product attributes, price, availability, sales promotion and marketing communications. This study is based on the results of a survey conducted on a sample of 430 organic food consumers in Malaysia. The structural equation modeling was used for data analysis and six hypotheses were tested. The results showed that three marketing stimuli variables of product attributes, availability and sales promotion have significantly influenced consumers' attitudes of organic food. Subsequently, consumers' attitudes is positively correlated to actual purchase of organic food. There was no significant effect of price and marketing communications on consumers' attitudes of organic food. Based on the findings, marketing stimuli strategies should be focused on creating positive attitude of consumers by increasing consumers' awareness, trust, satisfaction and loyalty towards organic food. In addition, price of organic food should be reduced and more effective communication strategies should be undertaken to enhance consumers' purchase of organic food.
Author: Robert Blair
Publisher: John Wiley & Sons
ISBN: 0813812178
Category : Technology & Engineering
Languages : en
Pages : 297
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Book Description
The internet is rife with biased and unsubstantiated claims from the organic industry, and the treatment of issues such as food safety and quality by the media ("if it bleeds, it leads") tends to have a negative impact on consumer perceptions about conventional food. Until recently, more and more consumers in many countries were opting to buy organic food over conventional food, resulting in a radical shift in food retailing. This was due to concerns over chemical residues, food poisoning resulting in recalls, food scares such as "mad-cow" disease, issues like gene-modified (GM foods), antibiotics, hormones, cloning and concerns over the way plants and animals are being grown commercially as food sources. As a result there has been an expansion of the organic industry and the supply of organic foods at farmers' markets, supermarkets and specialty stores. Organic Production and Food Quality: A Down to Earth Analysis is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings. The title is a 'must-have' for everyone working within the food industry. Comprehensive explanation of organic production methods and effects on the safety and quality of foods Authoritative, unbiased and up-to-date examination of relevant global scientific research Answers the questions of whether organic food is more nutritious and/or more healthy
Author: Tarnanidis, Theodore
Publisher: IGI Global
ISBN: 1522521089
Category : Technology & Engineering
Languages : en
Pages : 402
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Book Description
Modern web-based applications are pertinent for businesses, as they often encourage their core competencies and capabilities. As such, the agribusiness sector must begin to take advantage of the open networks and advances in communication and information technologies in order to grow their businesses exponentially. Driving Agribusiness With Technology Innovations highlights innovative business models and theories that encourage the use of emerging technological advances to produce thriving enterprises. Featuring extensive coverage on relevant topics including digital environments, mobile agriculture, supply chain platforms, and internet marketing models, this publication is an important reference source for business managers, practitioners, professionals, and engineers who are interested in discovering emerging technology trends for agribusiness.
Author: Peter Laufer
Publisher: Rowman & Littlefield
ISBN: 1493011669
Category : Travel
Languages : en
Pages : 289
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Book Description
Part food narrative, part investigation, part adventure story, Organic is an eye-opening and entertaining look into the anything goes world behind the organic label. It is also a wakeup call about the dubious origins of food labeled organic. After eating some suspect organic walnuts that supposedly were produced in Kazakhstan, veteran journalist Peter Laufer chooses a few items from his home pantry and traces their origins back to their source. Along the way he learns how easily we are tricked into taking “organic” claims at face value. With organic foods readily available at supermarket chains, confusion and outright deception about labels have become commonplace. Globalization has allowed food from highly corrupt governments and businesses overseas to pollute the organic market with food that is anything but. The organic environment is like the Wild West: oversight is virtually nonexistent, and deception runs amok. Laufer investigates so-called organic farms in Europe and South America as well as in his own backyard in the Pacific Northwest. The book examines what constitutes organic and by whom the definitions are made. The answers will stun readers, who have been sold a questionable, highly suspect, and even false bill of goods for years. View the book trailer for Organic at: https://www.youtube.com/watch?v=owiACnN69rY.
Author: Rebecca Illichmann
Publisher: Cuvillier Verlag
ISBN: 3736946457
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Over the last decade, the market for organic food products in Germany has grown steadily, as consumers become increasingly aware of credence characteristics of food products. The primary goal of this study is to integrate psychometric data into a choice experiment to examine preference heterogeneity among consumers and their willingness-to-pay for organic products. In particular, the role of trust and gender are considered in analysing both preferences and willingness-to-pay for organic products. The results of the mixed logit models reveal significant heterogeneity in preferences among consumers for the products examined. The second focus of this study is the effect of starting point bias on the willingness-to-pay estimates obtained. The use of different prices in the first choice set results in different distributions of choices and significantly different preferences and willingness-to-pay estimates in two otherwise identical choice set designs. The results of the latent class models indicate that consumers’ trust perceptions tend to significantly influence their preferences for organic food products. The findings of this study indicate that some consumer groups are willing to pay high price premiums for specific organic food products and, to some extent, for locally produced food. As there is consumer segmentation based on varying levels of trust and due to the heterogeneous preferences of the consumers, organic food marketing should increase its use of suitable communication strategies concerning quality attributes.
Author: Maurizio Canavari
Publisher: Springer Science & Business Media
ISBN: 0387395822
Category : Technology & Engineering
Languages : en
Pages : 200
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Book Description
The book gives an overview of the organic food sector, both in Italy and in the US. It covers economic issues raised by organic farming, taking into account the consumer's needs but also the managerial and budget constraints experienced by the farmers. The book also details how agricultural economists perform analyses dealing with organic produce at different points in the supply chain.
Author: Adèle Hodgson
Publisher: John Catt Educational Ltd
ISBN: 1904724817
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
This title from the 'ECIS/CIS Effective Series' is brief, concise and easy to read and free of all jargon. It aims to motivate and show people how 'doable' marketing and advancement can be.
