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Author: Bob Franklin
Publisher: CRC Press
ISBN: 1317744225
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.
Author: Bob Franklin
Publisher: CRC Press
ISBN: 1317744225
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.
Author: Megele, Claudia
Publisher: Policy Press
ISBN: 1447327403
Category : Social Science
Languages : en
Pages : 238
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Book Description
The COVID-19 pandemic has shed fresh light on the ways that social media and digital technologies can be effectively harnessed to support relationship-based social work practice. However, it has also highlighted the complex risks, ethics and practical challenges that such technologies pose. This book helps practitioners and students navigate this complex terrain and explore and build upon its multiple opportunities. It uses real-life examples to examine how practitioners can assess the impact of new technologies on their professional conduct and use them in a way that enhance public confidence and relationship-based practice. The authors explore how digital technologies can support multiple areas of service including social work with children, families and adults, mental health social work, youth justice and working with online communities. They also consider regulatory questions and provide a roadmap for good practice.
Author: Laurie Kolt
Publisher: Elsevier
ISBN: 0080508243
Category : Psychology
Languages : en
Pages : 280
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Book Description
Twenty years ago, a therapist could hang up a shingle, make some networking calls, and begin to create a steady stream of referrals. Since then, private practice has changed dramatically. Now therapists everywhere are struggling just to keep their practices going. The need has never been greater for sound business tools for building and marketing a therapy practice. How to Build a Thriving Fee-for-Service Practice is essential reading for newly licensed therapists, seasoned professionals, and others wanting to prepare practitioners for success. How to Build a Thriving Fee-for-Service Practice guides you from your ideal practice vision through the "how-to" steps to succeed. You will learn that a private practice is, in effect, a small business. Chapters contain solid training to help you not only to survive, but also to thrive in a highly competitive market place. Examples, worksheets, business forms, flow charts, paper and pen exercises, and even assignments in the "real world," expose you to essential materials and ideas. Coverage includes surveying the needs of one's community, capitalizing on unusual market niches, marketing ideas to build one's practice, creating brochures, widening one's scope and expertise through public speaking, seminars, workshops, and writing, analyzing financial data and projections, tracking client information, and more. Learn solid training to not only survive, but thrive, in private practice today Go from your ideal practice vision through the "how-to" steps to succeed. Mobilize yourself into action! Market your clinical specialty to attract more cash clients Learn how to set realistic practice goals, and track your progress Regain your autonomy, income and career satisfaction Lean how to communicate the value of your services to the public Learn how to give powerful workshops and speaking engagements and write effective community articles Turn your specialty into a market niche Use the media as a vehicle to give psychology away and gain visibility Learn the skills that have never been taught in graduate school--until now Lay the foundation for your practice that builds momentum Attract new clients through seminars, speaking engagements and published articles Build a dynamic referral base Re-ignite the passion for your career and love what you do for a living Make your practice adaptive, challenging and enjoyable for the rest of your career
Author: Linda May Grobman
Publisher: New Social Worker Press
ISBN: 9781929109845
Category : Social case work
Languages : en
Pages : 452
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Book Description
Days in the Lives of Social Workers is a collection of first-person narratives describing typical days in the lives of 62 social workers in a variety of settings and roles. Appendices list organizations, websites, government resources, social media, blogs, and podcasts related to social work.
Author: Scott M. Cutlip
Publisher: Routledge
ISBN: 1136688536
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.
Author: Pierce Atwater
Publisher: U of Minnesota Press
ISBN: 081665932X
Category : Social Science
Languages : en
Pages : 334
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Book Description
Problems of Administration in Social Work was first published in 1940. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.
Author: Library of Congress
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1712
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Book Description
Author: Meryl Aldridge
Publisher: Routledge
ISBN: 1134905211
Category : Medical
Languages : en
Pages : 251
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Book Description
Social work has recently received some dreadful news coverage, but the most extravagant headlines and accusations centre on local authority social work with children. Moreover, such accusations stem almost exclusively from the national press. In Making Social Work News, Meryl Aldridge widens the debate of social work and its representation by the news media. The book falls into three parts, the first providing students and practitioners with a basic understanding of the day-to-day working and commercial logic of the UK press. The second part examines the press coverage of social work itself, exploring its considerable variation, comparing different news treatments between broadsheet and tabloids, and between national and local papers. The final part considers whether social work has particular difficulties in defining its goals and lobbying on its own behalf. It concludes with some reflection on the importance of doing so now that marketing has become part of the policy process. Making Social Work News will be invaluable to all students and lecturers in social work, sociology and social policy as well as media and cultural studies. It will also be essential reading for all social work professionals, particularly those involved in training.
Author: Edward Allan Brawley
Publisher: Taylor & Francis
ISBN: 9783718605941
Category : Political Science
Languages : en
Pages : 396
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Book Description
This practical guide demonstrates how to work with newspapers, magazines, radio and television to promote social programs and to shape public policy. It includes numerous examples of how cooperative efforts with the media have improved the public's understanding of the helping profession, educated the community about social problems, and spread preventive messages. An informed and supportive public at large is critical to the success of programs promoting health and mental health, and the mass media are the most powerful means of reaching the public. Yet few human services professionals know how to tap into this power.
Author: Library of Congress. Cataloging Policy and Support Office
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1806
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Book Description
