The Complete Guide to Book Publicity PDF Download
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Author: Jodee Blanco
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581153491
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
Author: Jodee Blanco
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581153491
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
Author: Jennifer Rothman
Publisher: Harvard University Press
ISBN: 0674986350
Category : Law
Languages : en
Pages : 170
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Book Description
Who controls how one’s identity is used by others? This legal question, centuries old, demands greater scrutiny in the Internet age. Jennifer Rothman uses the right of publicity—a little-known law, often wielded by celebrities—to answer that question, not just for the famous but for everyone. In challenging the conventional story of the right of publicity’s emergence, development, and justifications, Rothman shows how it transformed people into intellectual property, leading to a bizarre world in which you can lose ownership of your own identity. This shift and the right’s subsequent expansion undermine individual liberty and privacy, restrict free speech, and suppress artistic works. The Right of Publicity traces the right’s origins back to the emergence of the right of privacy in the late 1800s. The central impetus for the adoption of privacy laws was to protect people from “wrongful publicity.” This privacy-based protection was not limited to anonymous private citizens but applied to famous actors, athletes, and politicians. Beginning in the 1950s, the right transformed into a fully transferable intellectual property right, generating a host of legal disputes, from control of dead celebrities like Prince, to the use of student athletes’ images by the NCAA, to lawsuits by users of Facebook and victims of revenge porn. The right of publicity has lost its way. Rothman proposes returning the right to its origins and in the process reclaiming privacy for a public world.
Author: Lissa Warren
Publisher: Da Capo Press
ISBN: 9780786712755
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the right places.
Author: Ivy Ledbetter Lee
Publisher:
ISBN: 9780999024522
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
This book, newly discovered from the archives of his biographer, is Ivy Lee¿s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of ¿information overload.¿ Lee advises the reader how to identify and cope with the seemingly relentless flow of messages¿emanating from radio, newsreels and other new media¿in order to separate out truth from reality, news from propaganda. He coaches the reader how to be a smart consumer of media, and shield himself from the newly emerging influence of motivational research and consumer crowd behavior. Although the book was written just as ¿talkies¿ were consuming the screen, the guidance it offers is just as valuable, perhaps even moreso, as YouTube and Twitter consume our screens, 90 years later.Readers of Mr. Lee¿s Publicity Book: A Citizen¿s Guide to Public Relations will also enjoy fascinating observations from some of today¿s pre-eminent scholars and historians of media and public relations. Their comments point to fascinating parallels between Lee¿s day and today, and also explore the progress, or lack thereof, in the public¿s comprehension of publicity¿s impact today.
Author: Steve Weber
Publisher: Stephen Weber
ISBN: 0977240614
Category : Computers
Languages : en
Pages : 207
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Book Description
Author: Alexander Alberro
Publisher: MIT Press
ISBN: 9780262511841
Category : Art
Languages : en
Pages : 258
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Book Description
An examination of the origins and legacy of the conceptual art movement.
Author: Jeff Crilley
Publisher: Brown Books
ISBN: 9780972647403
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.
Author: Christina Hamlett
Publisher: Outskirts Press
ISBN: 9781432786496
Category :
Languages : en
Pages : 286
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Book Description
Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of todays media relations, over 20 industry experts offer been there/done that tips, resources and guidelines on how to: ?Çó Make influential connections ?Çó Become sound-bite savvy ?Çó Endear yourself to reporters ?Çó Survive awkward moments ?Çó Use social media wisely ?Çó Manage a cost-effective campaign Looking for that portal to media magic? Its right here in your hands.Learn more, enjoy guest blogs and join the conversation at http://www.mediamagnetism.org.
Author: J. Thomas McCarthy
Publisher:
ISBN: 9781668741191
Category :
Languages : en
Pages : 0
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Book Description
Author: Natalie Obando
Publisher: Do Good PressGroup
ISBN: 9780997129601
Category :
Languages : en
Pages : 156
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Book Description
How to Get Publicity for Your Book is a DIY guide for savvy authors. Would you like to get great publicity for your book without having to spend money on hiring a publicist? Do you think that you have what it takes to be your own publicist and run your own campaign? If so, this book will show you how. I have spent countless hours dedicated to garnering publicity for authors and brands all across the United States and have found that although there is no one-size-fits-all method, there are constants. In this book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform. Learn how to create the tools that you need for professional media outreach, platform building, book tour/event planning and so much more. I will share with you the mistakes I've made, the successes I've had, the tools of the trade and what I've come to learn from all of my outreach so that you can use it for your own.
