Public Relations, the Edward L. Bernayses and the American Scene PDF Download
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Author: Keith A. Larson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 790
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Book Description
Author: Keith A. Larson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 790
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Book Description
Author:
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 86
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Book Description
Author: Anonymous
Publisher: Legare Street Press
ISBN: 9781015555822
Category :
Languages : en
Pages : 0
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Bulletin of bibliography and dramatic index
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 100
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Book Description
Author: Edward L. Bernays
Publisher:
ISBN: 9781331402688
Category : Political Science
Languages : en
Pages : 102
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Book Description
Excerpt from Public Relations, Edward L. Bernays and the American Scene: Annotated Bibliography of and Reference Guide to Writings by and About Edward L. Bernays By any test, public relations is today a recognized profession; it has its responsible practitioners; it has a growing number of university courses; it has a growing sense of social responsibility. It has its own training courses and it can point to a steady growth of conscious public relations activity by profit and non profit institutions and by government agencies with professional public relations counsel in charge. Most important for our purposes, public relations has its own field of literature and this book will deal with a vital segment of that field. Literature on public relations is extensive, but a check of public libraries reveals that much of this literature is scattered in books on related subjects and in magazines. Bibliography of the field is extremely limited. Yet bibliography is recognized as a vital tool in providing an organized approach to basic knowledge and points of view in any subject. To individuals working in any field of research or study, bibliography is indispensable. Unfortunately, there has been little bibliography in public relations, principally because it is a new subject. There are, to be sure, journals which cover the literature in related fields, such as The Public Opinion Quarterly; but these concern themselves chiefly with books, and do not as a rule cover even important material appearing in magazines and other publications. There are two important bibliographies in the general field - Propaganda and Promotional Activities, edited by Lasswell, Casey and Smith and published by the University of Minnesota Press in 1935; and a comparable volume published by the Princeton University Press in 1946. But even these standard works do not include all the available material on public relations, particularly pamphlets, booklets, quotations from books and so on. Since there is today widespread interest in public relations, and a growing literature about it, it was believed that a bibliography of published material by and about the leading practitioner would provide important data for those who are studying the field both in the universities and outside them. Among other things, such a bibliography would show the scope and advance of the profession of public relations counsel, changing attitudes toward the profession, the public's growing understanding of it, and how a point of view has extended and penetrated into many fields of learning. To achieve this purpose, the items in the bibliography would of necessity have to be abstracts of the original material, in some cases fairly long, in order to give a clear picture of the movement of ideas. This work, then, is concerned with published material by and about Edward L. Bernays, public relations counsel. This choice appeared to be ideal for a bibliography because of Mr. Bernays' outstanding position as a founding-father, practitioner and theoretician. Time magazine has called him U. S. Publicist No. 1; and William H. Baldwin of Baldwin and Mermey, in Two-Way Street by Eric Goldman, has said of him: "Bernays had more to do with developing acceptance of PR and public relations counsel than any half dozen other persons." About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
Author:
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 774
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Author: Anonymous
Publisher: Legare Street Press
ISBN: 9781022887770
Category :
Languages : en
Pages : 0
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Book Description
This annotated bibliography and reference guide provides an in-depth analysis of the writings of Edward L. Bernays, one of the most prominent figures in the field of public relations. It offers a comprehensive overview of his ideas and their impact on American society and politics. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 86
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Book Description
Author: Anonymous
Publisher: Nabu Press
ISBN: 9781295828678
Category :
Languages : en
Pages : 100
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Book Description
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
