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Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 840
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Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 840
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Author: Mindy Rhindress
Publisher: Transportation Research Board
ISBN: 030909917X
Category : Local transit
Languages : en
Pages : 92
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Book Description
TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Author: Otto Lerbinger
Publisher: Routledge
ISBN: 113559998X
Category : Business & Economics
Languages : en
Pages : 533
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Book Description
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Author:
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ISBN:
Category : Railroads
Languages : en
Pages : 1700
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Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1222
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Author: United States. Energy Research and Development Administration
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 776
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Author:
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 1076
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Author:
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 744
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Author:
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ISBN:
Category : Education
Languages : en
Pages : 1264
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Author:
Publisher:
ISBN:
Category : Forecasting
Languages : en
Pages : 332
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Book Description
