Protect Your Brand From Major Product Crime PDF Download
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Author: Alfons Futterer, Jacqueline Gan, Amrita Takk, Ottilia Tribe
Publisher: Alfons Futterer
ISBN: 9887928208
Category :
Languages : en
Pages : 56
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Book Description
Author: Alfons Futterer, Jacqueline Gan, Amrita Takk, Ottilia Tribe
Publisher: Alfons Futterer
ISBN: 9887928208
Category :
Languages : en
Pages : 56
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Book Description
Author: Cheryl Lorraine Hodgson
Publisher: Brandaide Press
ISBN: 9780998882635
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and services you sell. Up to 50% of the purchase price paid to acquire a business is for the brand and other intangibles. Business good will is a real asset, the most valuable asset your business will create and own. A plan to protect your brand is more than a smart business move, it can make the difference in the life and health of your business. A strong trademark registration serves to bullet proof your brand against cyber theft and third-party infringements. It is an essential weapon to protect products in today's online market places, and safeguard rights of service brands being marketed online. A strong portfolio of trademarks become valuable business assets that insure the good will of your business, and form the cornerstone upon which to leverage wealth and create a legacy for your business and your family.For the first time, a leading trademark attorney has developed a simple, easy to follow the three-step process to secure a registered trademark. This consumer guide will allow you to Select. Secure. Sustain.a brand that achieves outstanding results and makes an impact upon your clients and those you serve.The author has carefully reimagined tried and proven trademark registration principles brought to life with real life examples, designed to empower business owners and entrepreneurs with the tools necessary to develop and sustain a best in class brand. Learn how the major brands use registered trademarks to leverage business value, and build a portfolio of that increases the bottom line and grow business value.In this integrity driven guide, you will learn:What is a trademark, and why and when you should register your brand names.The types of brand names that qualify for a registered trademark, and which do not.The steps to success when registering a trademark.Reasons your application will be refused and how to avoid the rejection.How to avoid being misled or scammed. Side-step bad advice and find and expert you can trust.
Author: Michael R. Miller
Publisher: Que Publishing
ISBN: 013271390X
Category : Computers
Languages : en
Pages : 387
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Book Description
Is It Safe? PROTECTING YOUR COMPUTER, YOUR BUSINESS, AND YOURSELF ONLINE IDENTITY THEFT. DATA THEFT. INTERNET FRAUD. ONLINE SURVEILLANCE. EMAIL SCAMS. Hacks, attacks, and viruses. The Internet is a dangerous place. In years past, you could protect your computer from malicious activity by installing an antivirus program and activating a firewall utility. Unfortunately, that’s no longer good enough; the Internet has become a much darker place, plagued not only by rogue software but also by dangerous criminals and shadowy government agencies. Is It Safe? addresses the new generation of security threat. It presents information about each type of threat and then discusses ways to minimize and recover from those threats. Is It Safe? differs from other security books by focusing more on the social aspects of online security than purely the technical aspects. Yes, this book still covers topics such as antivirus programs and spam blockers, but it recognizes that today’s online security issues are more behavioral in nature–phishing schemes, email scams, and the like. Are you being scammed? Learn how to spot the newest and most insidious computer security threats–fraudulent retailers, eBay scammers, online con artists, and the like. Is your identity safe? Avoid being one of the nine million Americans each year who have their identities stolen. Today’s real Internet threats aren’t viruses and spam. Today’s real threat are thieves who steal your identity, rack up thousands on your credit card, open businesses under your name, commit crimes, and forever damage your reputation! Is Big Brother watching? Get the scoop on online tracking and surveillance. We examine just who might be tracking your online activities and why. Is your employer watching you? How to tell when you’re being monitored; and how to determine what is acceptable and what isn’t. Michael Miller has written more than 80 nonfiction books over the past two decades. His best-selling books include Que’s YouTube 4 You, Googlepedia: The Ultimate Google Resource, iPodpedia: The Ultimate iPod and iTunes Resource, and Absolute Beginner’s Guide to Computer Basics. He has established a reputation for clearly explaining technical topics to nontechnical readers and for offering useful real-world advice about complicated topics.
Author: Daniel Stanton
Publisher: John Wiley & Sons
ISBN: 1394154569
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Putting together all the links in the supply chain Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data-based optimization, and new strategies for delivering on your organization’s promises. This approachable resource can take your supply chain management skills to the next level with step-by-step explanations, expert tips, and real-life examples. Gain a foundational knowledge of issues in supply chain management Learn about today’s global supply chains, plus trends like reshoring and near-shoring Wrap your mind around how an organization’s moving parts can be coordinated in today’s high-tech world Discover strategies for dealing with disruptions, focusing on diversity, and increasing resilience This For Dummies guide is great for entry-level supply chain professionals and anyone who needs an update on need-to-know concepts and recent changes in supply chain management.
Author: United States. Congress. House. Committee on Science. Subcommittee on Technology
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Crime, Terrorism, and Homeland Security
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Author: Bhushan Lakhe
Publisher: Apress
ISBN: 1430265450
Category : Computers
Languages : en
Pages : 199
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Book Description
Practical Hadoop Security is an excellent resource for administrators planning a production Hadoop deployment who want to secure their Hadoop clusters. A detailed guide to the security options and configuration within Hadoop itself, author Bhushan Lakhe takes you through a comprehensive study of how to implement defined security within a Hadoop cluster in a hands-on way. You will start with a detailed overview of all the security options available for Hadoop, including popular extensions like Kerberos and OpenSSH, and then delve into a hands-on implementation of user security (with illustrated code samples) with both in-the-box features and with security extensions implemented by leading vendors. No security system is complete without a monitoring and tracing facility, so Practical Hadoop Security next steps you through audit logging and monitoring technologies for Hadoop, as well as ready to use implementation and configuration examples--again with illustrated code samples. The book concludes with the most important aspect of Hadoop security – encryption. Both types of encryptions, for data in transit and data at rest, are discussed at length with leading open source projects that integrate directly with Hadoop at no licensing cost. Practical Hadoop Security: Explains importance of security, auditing and encryption within a Hadoop installation Describes how the leading players have incorporated these features within their Hadoop distributions and provided extensions Demonstrates how to set up and use these features to your benefit and make your Hadoop installation secure without impacting performance or ease of use
Author:
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 748
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Book Description
Author: David J Gibbs
Publisher: i2i Publishing
ISBN: 191673216X
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
David J Gibbs has been working for many years in a variety of interesting organisations. These range from the electronics industry to finance and investment banking. His experiences have provided a full appreciation and understanding of how businesses have changed and evolved over the past decades. He emphasizes how important it is to recognise increased trends in outsourcing, advances in technology and ecommerce, management and workforce changes, customer expectations, trends in the UK economy and global market expectations, among many others. In addition to the above and impacting the majority of business entities, criminal behavior and cyber crime is growing with intensity and the impact of these risks should not be underestimated. Businesses should therefore ensure that they have the necessary preventative and monitoring measures in place to mitigate these risks. The purpose of this book is to provide the reader with a comprehensive overview of the key aspects and component parts to consider regarding effective business operations, governance and the protection of company and client assets. It is hoped that every level of reader within the business community from CEO to first level management, college /university students and members of the public, will use this book as a source of reference and that they will find the advice and guidelines informative and helpful. Happy Reading!
Author: Adam Jolly
Publisher: Kogan Page Publishers
ISBN: 0749470461
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce. Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage. Drawing out the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, this Handbook reviews how EU programmes such as Horizon 2020, the Innovation Union and the European Research Area are measuring performance against a target of creating more growth from IP ventures. In parallel, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation. Everywhere IP policies are being re-written to encourage open innovation and to source knowledge from wherever it may best be found. For those looking to take an innovation, a design, or a brand into the market, this handbook discusses the options in putting the right idea into the right format, highlighting challenges such as: - how to design an IP strategy - how to capture and secure IP - how to capitalise on new technologies - how to combine different types of IP - whether to adopt a national, European or global focus - how to engage in partnerships and competitions - how to source ideas from the research base - how to retain exclusivity within open innovation - which model to adopt in reaching the market - how to negotiate IP within contracts - how put a value on IP - how to raise funds with IP - how to resolve disputes
