Prospective Licensee Application Template: Win The License by Acing The Prospective Licensee Application PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Prospective Licensee Application Template: Win The License by Acing The Prospective Licensee Application PDF full book. Access full book title Prospective Licensee Application Template: Win The License by Acing The Prospective Licensee Application by Pete Canalichio. Download full books in PDF and EPUB format.
Author: Pete Canalichio
Publisher: Brand Alive
ISBN:
Category : Business & Economics
Languages : en
Pages : 18
Get Book Here
Book Description
Know in advance what brands will ask you, copy/paste answers into brand-specific forms, get an unfair advantage over competitors, level up your professionalism, and familiarize yourself with how brands think.
Author: Pete Canalichio
Publisher: Brand Alive
ISBN:
Category : Business & Economics
Languages : en
Pages : 18
Get Book Here
Book Description
Know in advance what brands will ask you, copy/paste answers into brand-specific forms, get an unfair advantage over competitors, level up your professionalism, and familiarize yourself with how brands think.
Author: Pete Canalichio
Publisher: Brand Alive
ISBN:
Category : Business & Economics
Languages : en
Pages : 18
Get Book Here
Book Description
Know what to ask and how to ask it, eliminate unsuitable licensees quickly, uncover every licensee’s strengths and weaknesses, find the best partner for your brand.
Author: Pete Canalichio
Publisher:
ISBN: 9781735182261
Category :
Languages : en
Pages :
Get Book Here
Book Description
Know in advance what brands will ask you, copy/paste answers into brand-specific forms, get an unfair advantage over competitors, level up your professionalism, and familiarize yourself with how brands think.
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 252
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Agricultural inventions
Languages : en
Pages : 96
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 4
Get Book Here
Book Description
Author: Maria Cristina Longo
Publisher: Taylor & Francis
ISBN: 1040022731
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful. Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, sports and toys sectors, this book aims to highlight opportunities, limits and challenges from both the licensor and licensee’s perspectives. In particular, these case studies represent an effective basis for comparing different experiences and brand licensing strategies, allowing readers to understand both best practices and pitfalls to avoid when building an effective and enduring licensing program. Chapter objectives, summaries, key learning points and discussion questions reinforce understanding and aid reflection. Practical yet theoretically grounded, this book is particularly suitable for postgraduate, MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion. This book can also serve as a valuable guide for professionals interested in expanding their brand portfolio. This book provides effective tools to evaluate the strategic side of brand licensing and the selection of the appropriate company to be a licensee. Online resources include PowerPoint slides, a test bank of exam questions, a case list and discussion questions.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 878
Get Book Here
Book Description
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.
Author: Pin, Renske
Publisher: UNESCO Publishing
ISBN: 9231001442
Category :
Languages : en
Pages : 241
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
Get Book Here
Book Description
