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Author: Alberta Research Council. Forestry Department
Publisher:
ISBN:
Category : Forest products
Languages : en
Pages : 38
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Book Description
Results of a project to inform the forest products industry and related agencies about the research achievements of and the services provided by the Forest Products Program. This report details activities of the program for the year, objectives for 1989/90, and the technical leadership and business development provided. During the year, scientific papers were prepared on the ARC 4' x 8' press, binder testing, codes and standards for foreign markets, and the development of the testing laboratory and the panel pilot plant.
Author: Alberta Research Council. Forestry Department
Publisher:
ISBN:
Category : Forest products
Languages : en
Pages : 38
Get Book Here
Book Description
Results of a project to inform the forest products industry and related agencies about the research achievements of and the services provided by the Forest Products Program. This report details activities of the program for the year, objectives for 1989/90, and the technical leadership and business development provided. During the year, scientific papers were prepared on the ARC 4' x 8' press, binder testing, codes and standards for foreign markets, and the development of the testing laboratory and the panel pilot plant.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Susan Tyler Eastman
Publisher: Routledge
ISBN: 1135665362
Category : Language Arts & Disciplines
Languages : en
Pages : 398
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Book Description
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.
Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 0393733785
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1006
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Book Description
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Commerce and Finance
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 136
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Book Description
Author: Matthew Dixon
Publisher: Penguin
ISBN: 1101545895
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Author: S. Umit Kucuk
Publisher: Springer Nature
ISBN: 3031182154
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.
Author: James Roughton
Publisher: Butterworth-Heinemann
ISBN: 0128146648
Category : Technology & Engineering
Languages : en
Pages : 662
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Book Description
Safety Culture, Second Edition, provides safety professionals, corporate safety leaders, members of leadership, and college students an updated book on safety leadership and techniques for the development of a safety culture. The book offers guidance on the development, implementation, and communication of a Safety Management System. The Second Edition includes a discussion on the perception of safety, analyzing the safety culture, developing a communications network, employee involvement, risk perception, curation, and tools to enhance the Safety Management System. Updated materials on the Activity-Based Safety System, Job Hazard Analysis, and Safety Training New sections on safety leadership and its application A new chapter on Developing a Content Creation Strategy supporting the Safety Management System An array of suggested software and social media tools
Author: Scott Gibrich
Publisher: iUniverse
ISBN: 0595363245
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
What business managers look for in their employees is a key set of success oriented behaviors. These key behaviors are discussed in this book and are powerful tools for earning spectacular performance recognition and regular promotions. The Fast Track Promotion Handbook delivers step-by-step critical and tactical performance essentials that will greatly accelerate your promotional momentum and general feeling of self worth in your career. Instead of spending years "learning the ropes", you can start your drive towards promotional success on the first day! Whether you're a recent graduate or a seasoned employee, this fast paced and entertaining handbook outlines a set of key behaviors, which will serve as your foundation for success allowing you to focus on the important stuff and avoid common career pitfalls.
