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Author: Aeron Davis
Publisher: Polity
ISBN: 0745639836
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Author: Aeron Davis
Publisher: Polity
ISBN: 0745639836
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Author: Andrew Wernick
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Book Description
Author: Helen Powell
Publisher: Routledge
ISBN: 1136474374
Category : Social Science
Languages : en
Pages : 260
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Book Description
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
Author: Melissa Aronczyk
Publisher: Peter Lang
ISBN: 9781433108679
Category : Brand name products
Languages : en
Pages : 352
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Book Description
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Author: Anne M. Cronin
Publisher: Springer
ISBN: 3319726374
Category : Social Science
Languages : en
Pages : 123
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Book Description
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Author: Andrew Wernick
Publisher: SAGE Publications Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
A sociological and cultural critique on the impact of the rise of advertising on contemporary culture. The spread of market relations into new areas of social life advertising and its effect on contemporary culture is considered, particularly the promotionalization of culture.
Author: Lawrence A. Wenner
Publisher: Peter Lang
ISBN: 9781433100765
Category : Art
Languages : en
Pages : 340
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Book Description
Contemporary gendered identity." --Book Jacket.
Author: Leslie M. Meier
Publisher: John Wiley & Sons
ISBN: 0745692230
Category : Social Science
Languages : en
Pages : 211
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Book Description
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
Author: Aeron Davis
Publisher: John Wiley & Sons
ISBN: 0745671446
Category : Social Science
Languages : en
Pages : 374
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Book Description
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Author: Steven J. Jackson
Publisher: Routledge
ISBN: 1134298803
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
