Promoting Effectively for Downtown Business PDF Download
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Author: Laurence A. Alexander
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
Author: Laurence A. Alexander
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
Author: Marvin D Feit
Publisher: Routledge
ISBN: 1136773290
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
Unprecedented, broad coverage of downtown and community development topics from a practitioner’s viewpoint! Making Business Districts Work: Leadership and Management of Downtown, Main Street, Business District, and Community Development Organizations is the essential desk reference for downtown and community business district profe
Author: Alexander
Publisher: Downtown Research & Development
ISBN: 9780915910342
Category : Advertising
Languages : en
Pages : 56
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Book Description
Author: Jeri Lynne Childers
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 486
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Book Description
Author: James Tallant
Publisher: GRIN Verlag
ISBN: 3640838173
Category : Business & Economics
Languages : en
Pages : 11
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Book Description
Essay from the year 2009 in the subject Business economics - Trade and Distribution, grade: 95.00, University of Phoenix, course: MKT 421 Marketing, language: English, abstract: Downtown Dealership- An Effective Marketing Mix Introduction Organizations face many challenges before introducing a product or service to the buying public. To assist organizations in determining what product or service to introduce to the marketplace, a marketing mix formula must be followed. Successful organizational products’ follow the four main elements of the marketing mix, the four P’s: product, place, price, and promotion. In some instances, due to the shift from products to service solutions business strategy, the four P’s may be substituted by relevance, response, relationships, and results, the four R’s (English, 2000, p.21, ¶2). More than just advertising, marketing is the procedure that answers the questions of what the needs, wants, fears, and desires of ones target consumers are. Effective marketing is based on understanding a specific audience or consumer segment. Organizations can identify segments based on “the attitudes, beliefs, opinions, and values surrounding their decision not to obtain” a product or service (John and Cheney, 2008, p.67, ¶1). Instead of focusing solely on differences, organizations need to focus on customers grouped by commonalities, with services customized for each group” (Teo, Srivastava, and Ho, 2006, p.109, Executive Summary).As a result, this paper will focus on how Downtown Dealership, a General Motors dealership, in the automobile industry uses the individual components of product, place, price, and promotion as an effective marketing strategy
Author: Devika Gopal
Publisher:
ISBN:
Category :
Languages : en
Pages : 306
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Author: N. David Milder
Publisher: Purdue University Press
ISBN:
Category : Architecture
Languages : en
Pages : 160
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Book Description
Does your downtown have a cluster of businesses that provide specific products or services? How about furniture and home furnishings? Antiques? Children's wear? Arts and entertainment? Upscale boutiques? Thrift shops? Or do you have a particular group of customers? What about college students, office workers, retirees, parents with young children? Then you have a downtown niche-one of the most powerful tools available for downtown revitalization. Niche Strategies for Downtown Revitalization will take you step-by-step through the process of identifying current or potential niches in your downtown. It will show you how to use them as the focus for downtown organization, promotion and recruitment, and it will give you the tools you need to use this powerful revitalization strategy in your downtown.
Author: David Milder
Publisher: Lulu.com
ISBN: 1411654978
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
"In the world of commercial area revitalization, the subject most often talked about and less often acted upon is business recruitment. If a commercial area lacks sufficient commercial enterprises, then it is to that degree not a center of commerce at all, a sad place indeed. David Milder has produced a work such that no Downtown activist will any longer have the excuse that the subject is muddy, confusing, impenetrable; here is the comprehensive source. From costs to cautions, from messages to media, Milder lays out the practical steps to enable Business Improvement Districts and others to fill commercial space with winning tenants. Should be on the desk of every self styled economic development professional." Lawrence O. Houstoun The Atlantic Group The Preview Download is the first 15 pages of the book.
Author: Kohichi Yamagishi
Publisher:
ISBN:
Category :
Languages : en
Pages : 216
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Book Description
The branding image of commercial streets can be an important factor for inviting new shops and attracting customers and visitors to the area. It can also contribute to changing the image of declining downtown shopping streets and regain tenants and customers. The images of commercial streets affect people's decision-making process about where to shop and meet, which can reinforce the reality of the places, creating the momentum for the places' growth or decline. This research demonstrates effective branding strategies for downtown commercial streets based on the theories of corporate branding and place marketing. The economic improvement initiatives of Downtown Crossing in Boston are analyzed from the perspective of branding strategies, and as case studies, Newbury Street in Boston as well as Ginza District and Omotesando Street in Tokyo, are explored to show the elements of branding images. Successful places build high expectations through their forums and events as well as the retail structures, using the local resources effectively. The people's perceptions of a place can be enhanced by consistent physical images with sequential experience, visual communication and participation. The relationships of the reality of a place, and people's expectations and perceptions of the place create the economic dynamics of the streets. This research recommends that the branding strategy of Downtown Crossing should more focus on the structure of the district, creating the frameworks to enhance people's expectations and perceptions through events and education based on a bottom-up style branding strategy.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
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Book Description
