Programmatic Advertising A Complete Guide - 2020 Edition PDF Download
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Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655988021
Category :
Languages : en
Pages : 0
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Book Description
Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655988021
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655938026
Category :
Languages : en
Pages : 312
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Book Description
Are you using any types of technology as part of your programmatic advertising? How many ad operations employees do you have dedicated to programmatic advertising full time? What concerns are raised about the use of consumer-related data and the practice of automated ad targeting? Which programmatic advertising tactics do your local advertisers request? What is mobile programmatic advertising? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Programmatic Advertising investments work better. This Programmatic Advertising All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Programmatic Advertising Self-Assessment. Featuring 970 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Programmatic Advertising improvements can be made. In using the questions you will be better able to: - diagnose Programmatic Advertising projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Programmatic Advertising and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Programmatic Advertising Scorecard, you will develop a clear picture of which Programmatic Advertising areas need attention. Your purchase includes access details to the Programmatic Advertising self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Programmatic Advertising Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Joey Lowery
Publisher:
ISBN: 9781690970163
Category :
Languages : en
Pages : 54
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Book Description
Programmatic advertising is one of the most exciting areas of digital advertising. Whether you're a small business or advertising agency, Go Programmatic's book "Complete Guide To Programmatic Advertising" breaks down this new opportunity in a easy to read book. This new technology offers a unique opportunity to leverage machine learning and AI technology to get the best result for your digital dollar.
Author: Alex Vasileiadis
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Book Description
Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling. Indeed, by the end of this book, you will have learnt almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.At the beginning of this book, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to the Ad Exchanges, Demand-Side and Supply-Side platforms. Next, I will introduce you to programmatic advertising and more specifically cover what programmatic advertising is, how much this technology has been adopted over the years, what the benefits for publishers and advertisers are as well as which marketing objectives one can achieve through programmatic advertising campaigns. Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem such as the Ad Exchange, Demand-Side Platform, Supply-Side Platform, Ad Server and Data-Management Platform. How all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Next, I will take you through the different ways of buying media programmatically such as real-time bidding through open and private auctions as well as programmatic direct deals such as preferred and guaranteed deals. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others. Then, you will learn about the six programmatic advertising formats such as the Display, Video, Native, TV, Audio and Digital out-of-home advertising format. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers.Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers, get to know how to create a successful media plan, as well as how an advertiser's media plan is executed with the help of media planners, media buyers, creative designers and ad traffickers. Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. I will also take you through the ad operations followed by publishers, which typically consist of inventory managers, ad sellers, ad traffickers and yield managers. In the last part of this book, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape, as well as the new developments that will definitely shape the future of programmatic advertising. More specifically, I will start by covering challenges such as the Ad Tech Tax, the risk of price inflations in real-time bidding auctions, ad blockers, and explain how advertisers and publisher can succeed in this complex field. Lastly, you will learn how artificial intelligence, augmented and virtual reality, and blockchain technologies can shape the future of programmatic advertising.
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655912422
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
What is the recognized need? What percentage of your online/digital advertising do you estimate was, is and will be bought/sold programmatically through programmatic buying? When is social media automation ok? Have a mechanism in place for programmatic evaluation and implementation of innovative research findings? Who would you ask to use the products in the test? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Programmatic Media investments work better. This Programmatic Media All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Programmatic Media Self-Assessment. Featuring 2148 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Programmatic Media improvements can be made. In using the questions you will be better able to: - diagnose Programmatic Media projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Programmatic Media and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Programmatic Media Scorecard, you will develop a clear picture of which Programmatic Media areas need attention. Your purchase includes access details to the Programmatic Media self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Programmatic Media Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655933014
Category :
Languages : en
Pages : 306
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Book Description
How would you describe your organizations content marketing maturity level? Are you ready to bring programmatic buying in-house? How do you reinforce your ad messages in other channels without violating data privacy guidelines? Who benefits when the government pays more? How much will you buyers invest in programmatic mobile and programmatic video advertising? This powerful Digital Ad Spend self-assessment will make you the assured Digital Ad Spend domain auditor by revealing just what you need to know to be fluent and ready for any Digital Ad Spend challenge. How do I reduce the effort in the Digital Ad Spend work to be done to get problems solved? How can I ensure that plans of action include every Digital Ad Spend task and that every Digital Ad Spend outcome is in place? How will I save time investigating strategic and tactical options and ensuring Digital Ad Spend costs are low? How can I deliver tailored Digital Ad Spend advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Digital Ad Spend essentials are covered, from every angle: the Digital Ad Spend self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Digital Ad Spend outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Digital Ad Spend practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Digital Ad Spend are maximized with professional results. Your purchase includes access details to the Digital Ad Spend self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Ad Spend Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655804901
Category :
Languages : en
Pages : 316
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Book Description
Whose responsibility is programmatic buying? Are you using any types of technology as part of your programmatic advertising? How often do you use data signals to adapt creative messages in your ads? What capabilities are most important for a new display ad format? What is preventing you from adopting programmatic solutions at a larger scale? This breakthrough Programmatic Media Buying self-assessment will make you the assured Programmatic Media Buying domain visionary by revealing just what you need to know to be fluent and ready for any Programmatic Media Buying challenge. How do I reduce the effort in the Programmatic Media Buying work to be done to get problems solved? How can I ensure that plans of action include every Programmatic Media Buying task and that every Programmatic Media Buying outcome is in place? How will I save time investigating strategic and tactical options and ensuring Programmatic Media Buying costs are low? How can I deliver tailored Programmatic Media Buying advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Programmatic Media Buying essentials are covered, from every angle: the Programmatic Media Buying self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Programmatic Media Buying outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Programmatic Media Buying practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Programmatic Media Buying are maximized with professional results. Your purchase includes access details to the Programmatic Media Buying self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Programmatic Media Buying Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9781867325437
Category :
Languages : en
Pages : 306
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Book Description
When it comes to online display advertising, what weight do you attribute to view-through conversions? Is your brand doing programmatic digital display advertising through web/mobile channels? How big is the display advertising market? How does display advertising and re-marketing impact the path to conversion? How much are advertisers investing in programmatic display advertising? This powerful Display Advertising self-assessment will make you the reliable Display Advertising domain master by revealing just what you need to know to be fluent and ready for any Display Advertising challenge. How do I reduce the effort in the Display Advertising work to be done to get problems solved? How can I ensure that plans of action include every Display Advertising task and that every Display Advertising outcome is in place? How will I save time investigating strategic and tactical options and ensuring Display Advertising costs are low? How can I deliver tailored Display Advertising advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Display Advertising essentials are covered, from every angle: the Display Advertising self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Display Advertising outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Display Advertising practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Display Advertising are maximized with professional results. Your purchase includes access details to the Display Advertising self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Display Advertising Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Julian Delphiki
Publisher: Julian Delphiki
ISBN:
Category : Business & Economics
Languages : en
Pages : 90
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Book Description
A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book describes the role of each advertising technology and their importance. Regardless that you are investing a small amount in online media or you are working a related department this guide will help you to open a little black box in advertising: the ad tech. Without overwhelming tech language, the Ad Tech & Programmatic book, explains plain and simple some concepts that are understandably-hard for a regular non-tech manager. The book will also provide an explanation on how the programmatic media channel works. Display advertising changed dramatically in the last years involving new tech, metrics and also more fraud in the environment. The guide covers all these issues directly and gives the whole picture in programmatic media and the role in the online marketing strategy. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is a comprehensive guide that delves into the intricacies of the online advertising ecosystem and its evolution. In this insightful summary, we explore the key concepts and technologies behind ad tech, programmatic media, and online marketing platforms. The world of digital advertising has witnessed a paradigm shift in recent years, transitioning from traditional ad buying methods to programmatic advertising. To navigate this rapidly evolving landscape, it is essential to understand the fundamental principles and technologies that underpin online media tech and programmatic advertising. The book begins by demystifying ad tech, shedding light on the tools and systems that enable the delivery of targeted ads to specific audiences. It explores the role of ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) in facilitating the buying and selling of online advertising inventory. The core focus then shifts to programmatic media, which represents the automated buying and selling of digital advertising in real-time auctions. The book offers a comprehensive explanation of the programmatic ecosystem, discussing ad exchanges, real-time bidding (RTB), and the use of algorithms and artificial intelligence (AI) to optimize ad placements. Moreover, the book emphasizes the importance of data in programmatic advertising. It explains how audience data, such as demographics, browsing behavior, and contextual information, is leveraged to deliver highly targeted and personalized ads. The integration of data management platforms (DMPs) and customer relationship management (CRM) systems is explored as a means to enhance audience segmentation and campaign effectiveness. Furthermore, the book provides insights into online marketing platforms, which play a crucial role in the online advertising ecosystem. It examines the various platforms, including social media advertising, search engine marketing, display advertising, and video advertising. Each platform is dissected, highlighting its unique features, targeting options, and measurement metrics. Throughout the book, the reader gains a deep understanding of the evolution of online advertising and the emergence of programmatic media. The narrative emphasizes the importance of staying abreast of industry trends, technological advancements, and best practices to succeed in the digital marketing landscape. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is an invaluable resource for marketers, advertisers, and anyone interested in comprehending the complexities of online advertising. It equips readers with the knowledge and insights needed to navigate the dynamic world of ad tech, programmatic media, and online marketing platforms, empowering them to make informed decisions and drive successful online advertising campaigns.
Author: Dominik Kosorin
Publisher: Dominik Kosorin
ISBN: 9788026096115
Category :
Languages : en
Pages : 152
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Book Description
Programmatic advertising is the most exciting thing that happened in marketing in a long time- perhaps since the advent of mass advertising itself. This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend - and then kept on your desk for reference. Here's a quick overview: Chapter one outlines the basic technologies enabling programmatic advertising - such as cookies, pixels, banner ads, or ad exchanges. Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies. Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding. Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling. Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here. Chapter six offers an overview of the current issues discussed across the digital ad industry - including fraud, viewability, attribution, ad blocking, or privacy. Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print."
