The Complete Guide to Professional Wedding Photography PDF Download
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Author: Damien Lovegrove
Publisher: CRC Press
ISBN: 1136104623
Category : Photography
Languages : en
Pages : 305
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Book Description
World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.
Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 1584283912
Category : Photography
Languages : en
Pages : 290
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Book Description
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 9781584280538
Category : Photography
Languages : en
Pages : 0
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Book Description
Beyond taking great photographs, professional wedding photographers must master a workable strategy for selling their images. Entrepreneurs of all levels will learn how to create, refine, and restructure their studio business and to achieve their financial goals with professional sales techniques. Covered are valuable skills such as creating pricing strategies and dealing with clients on a one-to-one basis. Advertising techniques from print ads and direct mailing to the latest opportunities and strategies made possible by e-commerce and digital photography are discussed.
Author: Damien Lovegrove
Publisher: CRC Press
ISBN: 1136104623
Category : Photography
Languages : en
Pages : 305
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Book Description
World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.
Author: Kathleen Hawkins
Publisher: Amherst Media, Inc
ISBN: 9781584281634
Category : Photography
Languages : en
Pages : 0
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Book Description
More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes. The human side of the business of portrait photography is also addressed, including tips for improving interpersonal skills, gaining community visibility, managing the client intake process, and walking prospective clients through the product line.
Author: Bob Coates
Publisher: Amherst Media
ISBN: 1608951014
Category : Photography
Languages : en
Pages : 296
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Book Description
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on á la carte images, and how to make networking and referrals generate additional business.
Author: Nigel Merrick
Publisher:
ISBN: 9781549612961
Category :
Languages : en
Pages : 281
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Book Description
Are you a portrait or wedding photographer? If so, you know that getting your name out there and finding good clients is a lot more difficult than you first thought.The Internet seems perfect for marketing your photography, but most portrait and wedding photographers struggle like crazy to find enough clients, and certainly not enough to make a dependable living from their camera.Almost every photographer I talk to says the same things:* "There are too many cheap photographers in my area who get all the work..."* "I need to figure out how to reach more people..."* "Writing my blog or any marketing is a real struggle for me..."* "People don't value what I do, and I don't know how to change that..."* "Everything I've tried so far hasn't worked..."Worse still? You know you're great at what you do, and you turn out amazing photographs for your clients every time without fail. The clients you do have love what you did for them, so why is it so hard to find more like them?You have a good website with strong galleries, and slideshows with your best images to show people what you can do. You made it easy for people to get in touch with you, but very few do.As far as you know, you've done everything right. The few people you talk with tell you they love your work, but they end up hiring someone cheaper.If any of this sounds familiar, "Zero To Booked" is for you.I show you exactly why business is so tough right now for most portrait and wedding photographers, and what you must do instead to market yourself and your amazing work to grow your business.This book was written for photographers of all levels who want to build a family of happy clients who love what they do.It's for people like you who want to grow and build a loyal clientele instead of wasting time wondering where the next client will come from.As a photography marketing coach, I've helped hundreds of professional photographers over the last 10 years. The tips and strategies in this book are distilled from thousands of hours of hands-on experience, brought together in one convenient place for the first time.If you're tired of the same old "normal" marketing and sales strategies failing day after day, you'll be thrilled to discover an entirely new, but simple, way to reach more of your ideal clients and turn them into leads and customers.As you go through the simple steps I share in this book, you'll discover:* Why most photographers' marketing misses the target...* How to communicate your photographer story...* Choosing your business model...* Crafting the client experience...* How to identify your ideal clients...* Turning what you know about your clients into effective marketing...* Writing made simple for professional photographers...* The complete Zero To Booked lead generation system...* How to deal with email enquiries...* The art of talking to prospects on the telephone...* How to use in-person consultations to get paying clients...* And a whole lot more...If you follow what you learn in this book, you'll focus less on struggling to "get your name out there", and more on creating your amazing photographs for your clients to enjoy for a lifetime.
Author: Bill Hurter
Publisher: Amherst Media
ISBN: 1584282452
Category : Photography
Languages : en
Pages : 128
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Book Description
From shooting formal family portraits in a dimly lit church to capturing lively candids at a bustling reception, this valuable reference presents 100 tips for handling the process from start to finish—choosing the best equipment, capturing the best moments on film, and enhancing and presenting them afterwards. Numerous professionals offer valuable advice for digital wedding photography, giving technical guidance on lighting, exposure and metering, and color management, as well as ideas for scouting locations, dealing with nervous brides, and photographing large groups. Ample time is spent on the many aspects of posing and lighting—for both formal and informal situations—with an eye toward enhancing the efficiency of the shoot and the natural beauty of the resulting images.
Author: Kathleen Hawkins
Publisher: Amherst Media
ISBN: 9781584282327
Category : Photography
Languages : en
Pages : 0
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Book Description
Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top notch sales skills. Here, Kathleen Hawkins demonstrates to photographers how to acheive this goal. Beginning with branding and encompassing client relationship development and loyalty-building programmes, this is the perfect guide for aspiring commercial photographers.
Author: George Schaub
Publisher: Amphoto
ISBN: 9780817456023
Category : Photography
Languages : en
Pages : 150
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Book Description
Revised edition of the mega-best-seller, now completely revised and updated to include the latest trends in wedding photography! The wedding photographer faces a difficult challenge. Working with emotionally charged clients, he or she must capture a once-in-a-lifetime event and make average people look perfect, with no opportunity for retakes. The completely new edition ofProfessional Techniques for the Wedding Photographeris the picture-taker's “bible” to lighting, posing, and taking gorgeous photographs that will increase sales and profits. The guide is organized as a thorough and detailed script for a typical wedding day. Over 150 stunning photographs take the reader, step by step, through all the pictures clients expect to see in their albums, from formal portraits to candid shots at the reception. Plus, this updated version details all the latest trends in wedding photography, including wedding photojournalism and black-and-white wedding photography. Professional Techniques for the Wedding Photographeris also a valuable business tool. Readers will discover hundreds of proven approaches for boosting sales, including making sales presentations to clients, choosing a professional lab, using digital files, creating wedding albums that make an impact, and closing the deal. This brand-new edition also includes tested tips for using the photographer's newest and most essential marketing and sales tool—the Internet. • New edition of the major best-seller • Completely revised and updated to include the latest trends in photography, digital imaging, and using the Internet • Demonstrates how to improve photography as well as boost sales and profits • Includes dozens of stunning new photographs
Author: Kathleen Hawkins
Publisher: Amherst Media
ISBN: 1584283491
Category : Photography
Languages : en
Pages : 132
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Book Description
This useful guide helps couples make smart decisions every step of the way, from selecting a photographer to choosing dress styles and colors, bouquets, and shades of makeup that positively impact portraits. 50 color photos.
