Effective Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Effective Advertising PDF full book. Access full book title Effective Advertising by Gerard J. Tellis. Download full books in PDF and EPUB format.
Author: Gerard J. Tellis
Publisher: SAGE Publications
ISBN: 1452262713
Category : Business & Economics
Languages : en
Pages : 217
Get Book
Book Description
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Author: Gerard J. Tellis
Publisher: SAGE Publications
ISBN: 1452262713
Category : Business & Economics
Languages : en
Pages : 217
Get Book
Book Description
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Author: Herbert William Hess
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 402
Get Book
Book Description
Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
ISBN: 1466681268
Category : Business & Economics
Languages : en
Pages : 509
Get Book
Book Description
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author: Raqee S. Najmuldeen
Publisher: Dr. Raqee S. Najmuldeen
ISBN: 1512153419
Category : Design
Languages : en
Pages : 191
Get Book
Book Description
The topic for this book incorporates photography, surrealism and print advertisement by advertisers to garner attention towards the products and services that they promote. The term “Photo-surrealism” is developed by the author in this book. The word “Photo” is derived from the photography technique used in advertising and “Surrealism” from the surrealism style. This book discusses the characteristics of Photo-surrealism style, its importance and effectiveness in print advertising today.
Author: Herbert William Hess
Publisher: Legare Street Press
ISBN: 9781019385166
Category :
Languages : en
Pages : 0
Get Book
Book Description
Maximize the impact of your advertising campaigns with this practical guide to productive advertising. Written by a seasoned marketing executive, this book offers tips and techniques for creating effective ads that resonate with your target audience. From market research to media buying, this is an essential resource for anyone looking to improve their advertising skills and boost their bottom line. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Gerard Tellis
Publisher:
ISBN: 9781524923211
Category : Advertising
Languages : en
Pages : 287
Get Book
Book Description
Author: Cong Li
Publisher: Business Expert Press
ISBN: 160649869X
Category : Business & Economics
Languages : en
Pages : 125
Get Book
Book Description
As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by Internet technologies. This book outlines three fundamental strategies of advertising: standardized, targeted, and individualized. It describes each strategy in detail and discusses the pros and cons of each. The importance of collecting consumer insights and incorporating those insights into advertising messages are also highlighted. Although a few high-technology companies, such as Google, Facebook, and Amazon, are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. No single strategy is absolutely more effective than the others; however, inside you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.
Author: Dan Hill
Publisher: Kogan Page Publishers
ISBN: 0749459239
Category : Business & Economics
Languages : en
Pages : 208
Get Book
Book Description
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Author: Frederick James Allen
Publisher:
ISBN:
Category : Adertising
Languages : en
Pages : 216
Get Book
Book Description
![Productive Advertising [microform] PDF](https://books.google.com/books/content/images/frontcover/sc2xzgEACAAJ?fife=w80-h100)
Author: Herbert William B 1880 Hess
Publisher: Legare Street Press
ISBN: 9781014830012
Category :
Languages : en
Pages : 214
Get Book
Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
