Proceedings, Southern Marketing Association PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Proceedings, Southern Marketing Association PDF full book. Access full book title Proceedings, Southern Marketing Association by Southern Marketing Association. Download full books in PDF and EPUB format.
Author: Southern Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 540
Get Book Here
Book Description
Author: Southern Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 540
Get Book Here
Book Description
Author: Southern Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 548
Get Book Here
Book Description
Author: Southern Marketing Association
Publisher:
ISBN:
Category : Finance
Languages : en
Pages : 262
Get Book Here
Book Description
Author: Kenneth D. Bahn
Publisher: Springer
ISBN: 3319170465
Category : Business & Economics
Languages : en
Pages : 556
Get Book Here
Book Description
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Charles W. Lamb, Jr.
Publisher: Marketing Classics Press
ISBN: 1613112343
Category : Business & Economics
Languages : en
Pages : 283
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1848
Get Book Here
Book Description
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421420
Category : Social Science
Languages : en
Pages : 388
Get Book Here
Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author:
Publisher:
ISBN:
Category : Aging
Languages : en
Pages : 486
Get Book Here
Book Description
Author: Ronald F. Bush
Publisher: Marketing Classics Press
ISBN: 1613112289
Category : Business & Economics
Languages : en
Pages : 327
Get Book Here
Book Description
Author: National Agricultural Library (U.S.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 1338
Get Book Here
Book Description
