Proceedings : a New Decade in Communications Effectiveness PDF Download
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Author: Byron F. Hylen
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Category :
Languages : en
Pages :
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Author: Byron F. Hylen
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author:
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Category : Technical writing
Languages : en
Pages :
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Author:
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Category :
Languages : en
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Author: International Technical Communications Conference
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Category :
Languages : en
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Author: Byron F. Hylen
Publisher:
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Category : Communication of technical information
Languages : en
Pages :
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Author: B.F. Hylen
Publisher:
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Category :
Languages : en
Pages :
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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: IEEE Professional Communication Society
Publisher: Institute of Electrical & Electronics Engineers(IEEE)
ISBN:
Category : Communication
Languages : en
Pages : 456
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Author: James Garnett
Publisher: Taylor & Francis
ISBN: 1040279163
Category : Political Science
Languages : en
Pages : 966
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This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
Author: Food and Nutrition Information and Educational Materials Center (U.S.)
Publisher:
ISBN:
Category : Food service
Languages : en
Pages : 52
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