Problèmes méthodologiques des mesures d'audience presse

Problèmes méthodologiques des mesures d'audience presse PDF Author: Gilles Marouseau
Publisher:
ISBN:
Category :
Languages : fr
Pages : 232

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Problèmes méthodologiques des mesures d'audience presse

Problèmes méthodologiques des mesures d'audience presse PDF Author: Gilles Marouseau
Publisher:
ISBN:
Category :
Languages : fr
Pages : 232

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Book Description


The Politics of Large Numbers

The Politics of Large Numbers PDF Author: Alain Desrosières
Publisher: Harvard University Press
ISBN: 9780674009691
Category : History
Languages : en
Pages : 386

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Book Description
Begins with study of history of statistics, and shows how the evolution of modern statistics has been inextricably bound up with the knowledge and power of governments.

The World Viewed

The World Viewed PDF Author: Stanley Cavell
Publisher: Harvard University Press
ISBN: 0674253353
Category : Performing Arts
Languages : en
Pages : 284

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Book Description
Stanley Cavell looks closely at America's most popular art and our perceptions of it. His explorations of Hollywood's stars, directors, and most famous films—as well as his fresh look at Godard, Bergman, and other great European directors—will be of lasting interest to movie-viewers and intelligent people everywhere.

Advertising, The Uneasy Persuasion (RLE Advertising)

Advertising, The Uneasy Persuasion (RLE Advertising) PDF Author: Michael Schudson
Publisher: Routledge
ISBN: 113666825X
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Audience Economics

Audience Economics PDF Author: Philip M. Napoli
Publisher: Columbia University Press
ISBN: 9780231126526
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

Moll Flanders and Roxana

Moll Flanders and Roxana PDF Author: Daniel Defoe
Publisher:
ISBN: 9781978043381
Category :
Languages : en
Pages : 492

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Book Description
The Fortunes & Misfortunes of the Famous Moll Flanders is a novel by Daniel Defoe, 1st published in 1722. It purports to be the true account of the life of the eponymous Moll, detailing her exploits from birth until old age. The novel's full title gives some insight into this & the outline of the plot: "The Fortunes & Misfortunes of the Famous Moll Flanders, &c. Who was Born in Newgate, & during a Life of continu'd Variety for Threescore Years, besides her Childhood, was Twelve Year a Whore, five times a Wife (whereof once to her own Brother), Twelve Year a Thief, Eight Year a Transported Felon in Virginia, at last grew Rich, liv'd Honest, & died a Penitent. Written from her own Memorandums." Roxana (1724), Defoe's last and darkest novel, is the autobiography of a woman who has traded her virtue, at first for survival, and then for fame and fortune. Its narrator tells the story of her own 'wicked' life as the mistress of rich and powerful men. A resourceful adventuress, she is also an unforgiving analyst of her own susceptibilities, who tells us of the price she pays for her successes. Endowed with many seductive skills, she is herself seduced: by money, by dreams of rank, and by the illusion that she can escape her own past. Unlike Defoe's other penitent anti-heroes, however, she fails to triumph over these weaknesses. Roxana's fame lies not only in the heroine's 'vast variety of fortunes', but in her attempts to understand the sometimes bitter lessons of her life as a 'Fortunate Mistress'. Defoe's achievement was to invent, in 'Roxana', a gripping story-teller as well as a gripping story.

L' Occupation Américaine D'Haïti

L' Occupation Américaine D'Haïti PDF Author: Dantès Bellegarde
Publisher:
ISBN: 9780692629833
Category :
Languages : fr
Pages : 68

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Book Description
Dantès Louis Bellegarde (1877-1966), enseignant, écrivain, essayiste, historien et diplomate haïtien, est né le 18 mai 1877 à Port-au-Prince. Il est considéré comme l'un des penseurs haïtiens les plus importants du XXe siècle, et a lutté contre l'occupation américaine en Haïti, de 1915 à 1934. Il est l'auteur de plusieurs ouvrages: 'Pages d'histoire. Port-au-Prince: Chéraquit (1925), La République d'Haiti et les États-Unis devant la justice internationale (1924), Pour une Haïti heureuse... 2 vols. (1927-1929), Un Haïtien parle (1934), La Nation haïtienne (1938), Haïti et ses problèmes (1941), Dessalines a parlé. (1948), et Histoire du peuple haïtien, 1492-1952 (1953).Celucien L. Joseph, PhD (University of Texas at Dallas) est Professeur de la langue et littérature anglaise à Indian River State College.

No Safe Place

No Safe Place PDF Author: Phil Brown
Publisher: Univ of California Press
ISBN: 0520212487
Category : Health & Fitness
Languages : en
Pages : 288

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Book Description
"An excellent and readable account of the toxic waste crisis in Woburn, Massachusetts, and the courageous efforts by local citizens to protect their community. The Woburn story is an inspiring lesson for citizens across the country struggling to protect the environment from polluters and unresponsive government officials."—Senator Edward Kennedy

Contemporary Criminological Issues

Contemporary Criminological Issues PDF Author: Carolyn Côté-Lussier
Publisher: University of Ottawa Press
ISBN: 0776628720
Category : Social Science
Languages : en
Pages : 396

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Book Description
Contemporary Criminological Issues tackles some of today’s most pressing social issues, from the criminalization of Indigenous peoples to interpersonal violence, border control, and armed conflicts. This book advances cutting-edge theories and methods, with the aim of moving beyond the scholarship that reproduces insecurity and exclusion. The breadth of approaches encompasses much of the current critical criminological scholarship, serving as a counterpoint to the growth of managerial and administrative criminologies and the rise of explicitly exclusionary and punitive state policies and practices with respect to ‘crime’ and ‘security.’ This edited collection featuring two books, one in English and one in French, includes important contributions to knowledge and public policy by eminent experts and emerging scholars. This book is published in English.

Geomorphosites

Geomorphosites PDF Author: International Association of Geomorphologists
Publisher:
ISBN: 9783899370942
Category : Geomorphologie - Naturdenkmal
Languages : en
Pages : 240

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Book Description