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Author: David Dabner
Publisher: John Wiley & Sons
ISBN: 1118174801
Category : Design
Languages : en
Pages : 194
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Book Description
The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
Author: Sendpoints
Publisher: Gingko Press Editions
ISBN: 9789881470423
Category : Design
Languages : en
Pages : 0
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Book Description
Colors are so universally used that every designer should consider when designing. They are so important that they to some degree decide the overall design. This book introduces two systems of printing colors--CMYK and PMS--in a plain way, explaining how they are produced and the principles behind them with texts and illustrations. Meanwhile, it showcases a substantial selection of projects for reader's well-rounded understanding of printing colors and their functions.
Author: Constance J. Sidles
Publisher:
ISBN: 9781592531912
Category : Color computer graphics
Languages : en
Pages : 0
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Book Description
The principles of color - Color correction, manipulation, and proofing systems - Color images - Color management - Resolution - Color in print: getting the results you want - Working with your printer - Colorful words from the pressroom - Digital printers - Color on the web - Type - Paper - Workflow - Binding and finishing.
Author: Michael Rogondino
Publisher: Chronicle Books
ISBN: 0811827577
Category : Art
Languages : en
Pages : 262
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Book Description
Due to demand Computer Color has been revised and expanded and now features 14,000 more process colours. A perforated card is included to facilitate matching colours and the book is spiral-bound for ease of use.
Author: John T. Drew
Publisher: Simon and Schuster
ISBN: 1621535835
Category : Art
Languages : en
Pages : 521
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Book Description
Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
Author: Templin Brink Design
Publisher:
ISBN:
Category : Color in advertising
Languages : en
Pages : 200
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Book Description
Two-Color Graphics is the latest installment in Rockport's series that includes Minimal Graphics, Touch Graphics, Large Graphics, Small Graphics, and Color Graphics. Two-color graphics offer a range of effects from somber and elegant to edgy and bold. More importantly, they're inexpensive to print, which perhaps explains why two-color printing is so widely used. Despite its popularity, however, two-color printing has a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how dynamic effects can be achieved with simple, inexpensive two-color printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity. Included is a "color finder" section designed to show readers a variety of color combinations for various projects. Each featured project is also shown in thumbnail size in 15 to 20 different two-color combinations.
Author: Karen Triedman
Publisher: Rockport Pub
ISBN: 1592530893
Category : Design
Languages : en
Pages : 173
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Book Description
Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.
Author: Ken Pender
Publisher: Taylor & Francis
ISBN: 0240515277
Category : Art
Languages : en
Pages : 219
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Book Description
Digital Colour in Graphic Design is a practical guide to handling colour graphics on the desktop - from the scanning, creation and manipulation of images to processing for different colour output devices. The first part of the book explains the underlying principles of digital colour. The second half illustrates practical colour techniques using a variety of software applications. Supported by numerous graphic examples, a series of workshops leads you step by step through the processes.
Author: Scarlett Adams
Publisher: Daniel O Brien
ISBN:
Category : Design
Languages : en
Pages : 81
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Book Description
Embrace the fundamentals of graphic design with this comprehensive guide that empowers you to master the basics of visual communication and branding. From the core principles of design to the practical application of tools and techniques, this book provides a thorough foundation for understanding and creating impactful visual content. Explore the theories behind color theory, typography, layout design, and visual hierarchy, and gain insights into the essential elements of effective branding. Discover the creative process that transforms concepts into stunning visual masterpieces, utilizing industry-standard design software such as Photoshop and Illustrator. Learn how to craft eye-catching logos, incorporate vector graphics into your designs, and apply design elements and techniques to create visually engaging imagery. Whether you're a beginner seeking to unlock your design potential or a seasoned professional looking to enhance your skills, this book serves as an invaluable resource for navigating the complexities of graphic design. With practical examples, real-world case studies, and insights into design trends, you'll gain the knowledge and confidence to elevate your visual communication to new heights.
Author: Edith Anderson Feisner
Publisher: Laurence King Publishing
ISBN: 9781856694414
Category : Art
Languages : en
Pages : 196
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Book Description
Beginning with an account of colour fundamentals and a history of colour theory, the author explores the four dimensions of colour and their application to compositions in various media. This book serves as a useful resource for painters, photographers, interior designers and craftspeople.
Author: David Dabner
Publisher: John Wiley & Sons
ISBN: 111934316X
Category : Design
Languages : en
Pages : 208
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Book Description
The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.
