Principles of Retail Management PDF Download
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Author: Rosemary Varley
Publisher: Palgrave MacMillan
ISBN: 9780333792971
Category : Retail trade
Languages : en
Pages : 332
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Book Description
The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It includes the newer areas of retailing, such as internet shopping, ethical and environmental issues.
Author: Rosemary Varley
Publisher: Palgrave MacMillan
ISBN: 9780333792971
Category : Retail trade
Languages : en
Pages : 332
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Book Description
The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It includes the newer areas of retailing, such as internet shopping, ethical and environmental issues.
Author: Helen Goworek
Publisher: Pearson Higher Ed
ISBN: 0273758780
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: John Fernie
Publisher: Routledge
ISBN: 1317648293
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Author: Gibson G. Vedamani
Publisher:
ISBN: 9788179921517
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Fourth Revised & Enlarged Edition THE NEW EDITION of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively – from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing – along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in today’s retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector. Key Features — Provides distinct perspectives on both retailing in India and in international markets — Treats in detail the buying & merchandising section with separate chapters on merchandise planning, buying, category management, private labels and pricing — Comprises 29 chapters under 5 major sections and includes topics on international retailing, multichannel retailing, rural retailing, consumer behaviour, legal issues, etc. — Discusses Indian case studies and examples among the global ones, for an easier understanding of the subject — Presents updates on recent retail concepts and initiatives practiced in retail organizations
Author: Rosemary Varley
Publisher: Psychology Press
ISBN: 9780415327145
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Author: Dr.Dipa Mitra
Publisher: Archers & Elevators Publishing House
ISBN: 9390996481
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Robert J. Gibbs
Publisher: John Wiley & Sons
ISBN: 0470488220
Category : Architecture
Languages : en
Pages : 274
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Book Description
"...Extraordinary: Gibbs has popped the hood and taken apart the engine of commercial design and development, showing us each individual part and explaining fit, form and function." —Yaromir Steiner, Founder, Chief Executive Officer, Steiner + Associates "...the most comprehensive and expansive book ever written on the subject of Retail Real Estate Development. Gibbs is by far the most prominent advocate for reforming retail planning and development in order to return American cities to economic and physical prominence." –Stefanos Polyzoides, Moule & Polyzoides Architects & Urbanists The retail environment has evolved rapidly in the past few decades, with the retailing industry and its placement and design of "brick-and-mortar" locations changing with evolving demographics, shopping behavior, transportation options and a desire in recent years for more unique shopping environments. Written by a leading expert, this is a guide to planning for retail development for urban planners, urban designers and architects. It includes an overview of history of retail design, a look at retail and merchandising trends, and principles for current retail developments. Principles of Urban Retail Planning and Development will: Provide insight and techniques necessary for historic downtowns and new urban communities to compete with modern suburban shopping centers. Promote sustainable community building and development by making it more profitable for the shopping center industry to invest in historic cities or to develop walkable urban communities. Includes case studies of recent good examples of retail development
Author: Rosemary Varley
Publisher: Bloomsbury Publishing
ISBN: 1137354526
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Author: Talya Bauer
Publisher:
ISBN: 9781453375020
Category : Management
Languages : en
Pages : 433
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Book Description
Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
