Practical Principles of Persuasion

Practical Principles of Persuasion PDF Author: Kathryn Sue Young
Publisher: Waveland Press
ISBN: 1478648287
Category : Language Arts & Disciplines
Languages : en
Pages : 233

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Book Description
How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.

Practical Principles of Persuasion

Practical Principles of Persuasion PDF Author: Kathryn Sue Young
Publisher: Waveland Press
ISBN: 1478648287
Category : Language Arts & Disciplines
Languages : en
Pages : 233

Get Book Here

Book Description
How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.

Influence

Influence PDF Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

A Practical Guide to Persuasion

A Practical Guide to Persuasion PDF Author: Anthony McLean
Publisher: Icon Books Ltd
ISBN: 1848317468
Category : Self-Help
Languages : en
Pages : 185

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Book Description
Make other people say 'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to your proposals. A Practical Guide to Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. Learn how to increase your presence, by knowing when to talk and when to listen; develop a strategy of success, by preparing, planning and crafting opportunities and make change happen by understanding what drives your audience.

Persuasion

Persuasion PDF Author: Robert Austen
Publisher:
ISBN: 9781077673847
Category :
Languages : en
Pages : 116

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Book Description
Unleash The Power Of Psychology, Avoid Disagreements And Get What You Want Out Of Life With This Comprehensive Guide To Persuasion And Influence If you've always wanted to learn how to convince other people to see things from your perspective, but struggle to get cooperation from them, then keep reading... Are you frustrated by your inability to communicate with people effectively? Are you tired of trying your hand in negotiation-whether it's asking someone out for a date or asking your boss for a raise-and failing? Have you tried advice from psychologists or people on the Internet that has no real-world application and fails to live up to their promises? Do you finally want to end the pain of missing out on life-changing opportunities and experiences because of a lack of being able to get people to see things your way? Are you wondering if there is a surefire method to help you get more out of life? If you thought yes, then you've come to the right place. Persuading people doesn't have to be complicated. In fact, it's much easier than you think, and you don't have to believe me. An article from the Project Management Institute links 6 simple laws to the whole expertise of persuasion, some of which you are going to learn more about in this guide. Here's just a tiny fraction of what you'll discover: 7 magic persuasion tactics you can use today (page 95) The remarkable mindset shift you need to become an amazing persuader and influencer (page 27) Expert insights into how the human mind really works and how to use it to get what you want from other people (page 32) The subtle secret between influence and persuasion (page 68) 4 simple ways to master influence and persuasion (page 82) The 5 proven principles of persuasion that will help you win over anybody to your side (page 85) A startling approach to persuade people without being overt (page 96) 4 bulletproof methods of persuasion that lead to mastery (page 106) ...and tons more! Imagine how your life will change when you're able to get into the heads of people and figure out what to say and do to get them to cooperate with you. Imagine being looked at in awe when you handle tense social and professional situations with poise and ease. Even if you're the least charismatic person in the room, even if you have trouble asking for the smallest of favors from people, you're going to learn how to persuade people like a salesman... without all the sleaziness. And if you have a deep-seated desire to become a more charismatic version of yourself, scroll up and click "add to cart" to buy now!

Pre-Suasion

Pre-Suasion PDF Author: Robert Cialdini
Publisher: Simon and Schuster
ISBN: 1501109812
Category : Business & Economics
Languages : en
Pages : 469

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Book Description
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Yes!

Yes! PDF Author: Noah J. Goldstein
Publisher: Simon and Schuster
ISBN: 1416571124
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

The Necessary Art of Persuasion

The Necessary Art of Persuasion PDF Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81

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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Influence, New and Expanded

Influence, New and Expanded PDF Author: Robert B. Cialdini, PhD
Publisher: HarperCollins
ISBN: 0062937677
Category : Self-Help
Languages : en
Pages : 661

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Book Description
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

The Persuasion Handbook

The Persuasion Handbook PDF Author: James Price Dillard
Publisher: SAGE Publications
ISBN: 1452261598
Category : Language Arts & Disciplines
Languages : en
Pages : 897

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Book Description
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

The Great Mental Models, Volume 1

The Great Mental Models, Volume 1 PDF Author: Shane Parrish
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.