Practical Marketing and Public Relations for the Small Business PDF Download
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Author: Moi Ali
Publisher: Kogan Page Publishers
ISBN: 9780749438234
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
Author: Moi Ali
Publisher: Kogan Page Publishers
ISBN: 9780749438234
Category : Business & Economics
Languages : en
Pages : 388
Get Book
Book Description
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
Author: Moi Ali
Publisher:
ISBN: 9780749426866
Category : Marketing
Languages : en
Pages : 376
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Book Description
Addressing the needs of small businesses and those with limited budgets, this handbook provides full coverage of all aspects of marketing and PR. It is written in a jargon-free style so that the non-expert can achieve maximum benefit.
Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Jenna Guarneri
Publisher: Greenleaf Book Group
ISBN: 1639090061
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
Author: Michelle Garrett
Publisher: Gatekeeper Press
ISBN: 1662922574
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Are you sick of hearing that promoting a brand means breaking the marketing budget? Discover insider know-how that spends less and achieves more. Do you struggle to make public relations work? Frustrated because you wish you understood how to use your limited time and resources to achieve real PR momentum? Feel like standing out from your competitors is an endless battle? Repeatedly ranked among the top ten most influential PR professionals, Michelle Garrett has been delivering results for B2B organizations for years. And now she's compiled her lifetime of award-winning teaching and consulting into a straightforward handbook to elevate you as a leader in the industry. B2B PR That Gets Results is a succinct distillation of wisdom gained from over two decades of boots-on-the-ground work in public relations and marketing. Using her signature no-nonsense style, Garrett crafts her own experience and stories from experts in the field into down-to-earth takeaways that you can apply instantly. And by strategically following her smart blueprints, you’ll be able to smoothly navigate frustrations working with reporters, ethical dilemmas, and budgetary constraints, all while rocketing toward success. In B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices, you’ll discover: - Why you can stop shoving expensive tools at your problems and rely on savvy marketing to make your mark - How scaling back pitches can renew your energy and improve buy-in from your target audience - The importance of momentum and leveraging in-house assets to get things revved up - Ways to rethink what clients are asking for versus what they really need so everyone walks away happy - Tips for dodging undesirable media cycles, an outline for starting a PR consultancy, and much, much more! B2B PR That Gets Results is a practical resource for small to mid-sized business owners. If you like unvarnished insights, budget-friendly strategies, and advice from the trenches, then you’ll love Michelle Garrett’s tell-it-like-it-is reference. Buy B2B PR That Gets Results to make your company shine today!
Author: David Skocik Ma Apr
Publisher:
ISBN: 9780595446230
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Dave Skocik holds a masters degree in communication and is nationally accredited by the Public Relations Society of America, for which he's served as a state chapter president, eastern region district representative, and as a national educational committee member. His 25 years experience in public relations working with diverse audiences is broad and includes 11 years as an executive director of college relations and assistant professor of communication, in addition to owing a private PR consulting business in Dover, Delaware. Dave has also served in the military as a journalist and public affairs specialist. In January 2005 he was chosen as the military parade announcer for the Presidential reviewing stand at President Bush's inauguration. Experienced in electronic media, he has been a radio announcer and has co-produced and hosted an award-winning TV quiz show for Delaware high school students since 1987. Perhaps most relevant to his readers is that he's been a contractor and understands the challenges involved with running a small business and working with the public.
Author: Pamela Wigglesworth
Publisher: Experiential Pte Ltd
ISBN: 9810793316
Category : Business & Economics
Languages : en
Pages : 69
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Book Description
Are you a sohopreneures, mompreneur, small business owner, recent graduate or retiree with a new business looking to kick-start your online marketing strategy? Every day you hear about some new method that you should be doing but you don’t know where or how to begin. The good news is that you don’t have to do everything, but you do need to get yourself established online. Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing was written by an entrepreneur, for entrepreneurs. This book offers a practical step-by-step guide for getting started with online marketing in the key areas of social media, email marketing, public relations and video marketing. Focusing on these areas that will provide you the greatest impact for your time and money. Each chapter provides step-by-step instructions for creating and enhancing your online presence in addition to best practices for each subject. Effectively set up a Facebook Fan Page for your business Learn how to run a contest on Facebook Fully utilize your LinkedIn Profile to maximize your reach Discover how to market your business using LinkedIn Learn how to use LinkedIn paid advertising Understand the power of email marketing Build a list using opt-in forms and Opt-In Pop-up Become your own mini Public Relations firm Write your own press releases and distribute online for free Discover why video is so powerful for your small business Avoid getting caught up in ‘shiny object syndrome’ and follow a simple do-it-yourself plan that will make it easier for prospects to find you and for you to effectively connect with your target audience.
Author: L. Kim Garvey
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 8
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Book Description
Author: Alvin C Croft
Publisher: Routledge
ISBN: 1136614516
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the field—almost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.
Author: Janet Mizrahi
Publisher:
ISBN: 9781606491737
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner"--Publisher's description.
