Power of Purpose: Creating Distinct Patterns Through Branding PDF Download

Author: iBooks Author 2.6
Publisher: Purpose Branding LLC
ISBN: 0692993924
Category : Design
Languages : en
Pages : 70

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Book Description
Aligning Identity & Messaging to Business Purpose Written for business owners, start-ups, and entrepreneurs who are looking to remove communication barriers about their products, services, ideas, ventures, or businesses. This quick read sets the foundation for why you want to base all your business strategy and communication (vision, mission, company culture, values, sales, and marketing) on purpose. This book is the precursor to a larger "Building Brands on Purpose Workbook: A Guide for Small Business Owners" that takes you through step by step 8-exercise process of clarifying your purpose as a foundation for all your business messaging, marketing, sales and website copy. If you agree with what you read here, you will be certain the larger and more comprehensive Workbook is for you. All great brands have learned to speak in the motivational language of purpose to attract the right people for the right reasons. It starts by distilling a clear and concise message of purpose. It translates to establishing a captivating vision and mission to defining core values for a unified understanding. Once implemented, the purpose becomes contagious, permeates into the business model and results in a thriving culture of brand loyalty. It's not just about a logo, design, graphic design, advertising or marketing, but about congruency in identity and communicating the right visual and verbal message. Your logo and name are symbols for what you stand for and what your potential customer is going to receive. The more you connect with the emotions that drive behavior through your name, identity, logo, tagline, headlines, call to action and visual representation of that same emotion, the better you will connect with your customer. Like Hiring a Brand Strategist in Book Form This book and the followup book, "Branding on Purpose Workbook", will provide you with a solid foundation and a clear direction for your and any creative professionals (or business naming companies) you hire to develop your brand— the visual and verbal identity for your company. For Startups, this book (and the Workbook) will allow you to master the communication skills you need to overcome any misconceptions or misunderstanding that investors or venture capitalists may have about your idea.