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Author: Helio Fred Garcia
Publisher: Pearson Education
ISBN: 013288884X
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.
Author: Helio Fred Garcia
Publisher: Pearson Education
ISBN: 013288884X
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.
Author: Manuel Castells
Publisher: Oxford University Press
ISBN: 0199681937
Category : Business & Economics
Languages : en
Pages : 623
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Book Description
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
Author: Helio Fred Garcia
Publisher: FT Press
ISBN: 0132888874
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a "habitually strategic" communicator.
Author: Thomas D. Clark
Publisher: CommuniSkills
ISBN: 0538822996
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This book is written for courses in business writing and speaking and managerial communication. It provides a systematic presentation of how to prepare logical and persuasive written and oral messages. This system is organized under the acronym POWER, which stands for planning, organizing, writing, editing and revising.
Author: Marwan M. Kraidy
Publisher: Routledge
ISBN: 113623831X
Category : Social Science
Languages : en
Pages : 304
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Book Description
This book re-visits how we think about communication and power in the global era. It takes stock of the last fifty years of scholarship, maps key patterns and concepts and sets an agenda for theory and research. The book addresses such questions as: How are national and cultural identities re-fashioned and expressed in the global era? How can we best understand the emergence of multiple and sometimes antagonistic modernities worldwide? How are political struggles fought and communicated on the local-national-global nexus? How do we integrate emerging media environments in global communication studies? Bringing together essays from a range of internationally renowned scholars, this book will be useful to undergraduate and postgraduate students on Media and Communication Studies courses, particularly those studying globalisation and global media. Contributors: Hector Amaya Paula Chakravartty Andrew Crocco Myria Georgiou Le Han Anikó Imre Koichi Iwabuchi Marwan M. Kraidy Sara Mourad Patrick D. Murphy Tarik Sabry Paddy Scannell Piotr M. Szpunar Guobin Yang Barbie Zelizer
Author: James Curran
Publisher: Routledge
ISBN: 1134900376
Category : Social Science
Languages : en
Pages : 321
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Book Description
Media and Power addresses three key questions about the relationship between media and society. *How much power do the media have? *Who really controls the media? *What is the relationship between media and power in society? In this major new book, James Curran reviews the different answers which have been given, before advancing original interpretations in a series of ground-breaking essays. This book also provides a guided tour of the major debates in media studies. What part did the media play in the making of modern society? How did 'new media' change society in the past? Will radical media research recover from its mid-life crisis? Is public service television the dying product of the nation in an age of globalization? Media and Power provides both a clear introduction to media research and an innovative analysis of media power.
Author: Ronald A. Valentino
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523977840
Category :
Languages : en
Pages : 62
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Book Description
Have you ever wondered why some people seem to be fearless when it comes to communication? How can these people do presentations in front of large groups and communicate with anyone they want regardless of gender or social status? These people tend to also be the popular ones, the ones that everyone wants to be around, the ones that create great networks of people that support them and help them to accomplish their goals. Would you like to be able to do same? Imagine all the new possibilities and opportunities that you can bring into your life. YES!you can achieve this and a lot more by simply learning the and applying the techniques of effective communication taught in this book! Effective communication is not always achieved by the words you speak, or by the movements of your lips as the masses might think, but there are actually techniques that can be applied by anyone at any time that will allow them to successfully get their point across faster and in a memorable way. Don't believe me? Take the time to better yourself and buy this book! As you take the journey through this book, you will learn many techniques that will take your communication skills to a whole different level! The first chapter of this book consists on creating a self-assessment, evaluate the circumstances keeping you from having the communications skills that you desire and find ways to correct them. In the second chapter of this book you will discover the techniques to that you can use everyday to build rapport and become liked and understood anyone you like! In the third chapter we will discuss more techniques that will help you to create a positive and lasting first impression with anyone in under 10 seconds! We will then proceed to learn about the 4 different personality types and how to deal with each one in order to successfully communicate. Then on the last chapter we will discover more techniques that will make any digital interaction end up on your favor. Here's are some more communication techniques that you are explained in this book... How to properly use body language How to communicate with the subconscious mind How to become liked instantly by anyone you meet Things to avoid during interactions How to engage everyone in the conversation Don't Wait! Scroll up and click the BUY button to take the first step towards improving your life and your communication skills by getting this book now.
Author: Alejandra Dubcovsky
Publisher: Harvard University Press
ISBN: 0674660188
Category : History
Languages : en
Pages : 298
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Book Description
Alejandra Dubcovsky maps channels of information exchange in the American South, exploring how colonists came into possession of knowledge in a region that lacked a regular mail system or a printing press until the 1730s. She describes ingenious oral networks, and she uncovers important lessons about the nexus of information and power.
Author: Dorothy A. Winsor
Publisher: State University of New York Press
ISBN: 0791486702
Category : Language Arts & Disciplines
Languages : en
Pages : 186
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Book Description
Winner of the 2004 Distinguished Publication on Business Communication presented by the Association of Business Communication Writing Power examines the way that texts, knowledge, and hierarchy generate and support one another within a for-profit corporation. By encouraging us to see texts and writing as powerful operators in the corporate world, this book presents a case study focused on how one engineering organization uses texts to create and maintain its knowledge and power structure. Based on over five years of observations, the book describes the co-generation of power/knowledge/text from several points of view, including that of managers, engineers, interns, and blue-collar workers. These groups of people use texts to build knowledge within their own areas and establish control over their work when it is passed along to the other groups. Employing Bourdieu's notion that people possess different kinds of "capital" that can be converted to one another under the right circumstances, the book demonstrates that text is one of the major ways that this conversion of capital takes place, and is thus one of the major ways that power and knowledge are generated and accumulated.
Author: Henry H. Calero
Publisher: Silver Lake Publishing
ISBN: 1563437880
Category : Body language
Languages : en
Pages : 315
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Book Description
Anyone who can successfully read people can communicate and hold power.
