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Author: Adam D. Sheingate
Publisher: Oxford University Press
ISBN: 0190217197
Category : History
Languages : en
Pages : 297
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Book Description
Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Author: Adam D. Sheingate
Publisher: Oxford University Press
ISBN: 0190217197
Category : History
Languages : en
Pages : 297
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Book Description
Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Author: Jason Johnson
Publisher: Westview Press
ISBN: 0813344883
Category : Political Science
Languages : en
Pages : 322
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Book Description
A unique empirical and theoretical analysis of political consultants and how they achieve electoral success for their candidates
Author: James A. Thurber
Publisher:
ISBN: 9780815784531
Category : Campaign Management
Languages : en
Pages : 0
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Book Description
These essays present original data and analysis on the world of election-campaign consultants. They aim to illuminate the work of professional political consultants and their growing influence on the electoral process and American democracy.
Author: Dennis W. Johnson
Publisher: Psychology Press
ISBN: 9780415928366
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.
Author: Dennis W. Johnson
Publisher: Oxford University Press
ISBN: 0190272694
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
This book is a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy. A key focus is on presidential elections, beginning in 1964, and the important role played by consultants and political operatives.
Author: Wayne Steger
Publisher: Routledge
ISBN: 1136446559
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.
Author: Michael D. Cohen
Publisher: Rowman & Littlefield
ISBN: 1538153815
Category : Political Science
Languages : en
Pages : 205
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Book Description
Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.
Author: Joe Klein
Publisher: Random House Large Print Publishing
ISBN: 0739326147
Category : Democracy
Languages : en
Pages : 373
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Book Description
One of today's top political observers dissects the last 35 years of American politics as he shows how Democrats have lost the country's support and why the Republicans have, in so many instances, dominated the political agenda.
Author: Gerald Sussman
Publisher: Rowman & Littlefield
ISBN: 9780742526921
Category : Political Science
Languages : en
Pages : 282
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Book Description
Global Electioneering explores American-style political consulting and its spread to countries throughout the world, emphasizing the roles of communication and technology. Gerald Sussman challenges the common belief that American influence abroad is due strictly to the professionalization of politics and asserts that it is instead affected by economics, industry, and the organizational power of new communication technology.
Author: Frank W. Baker
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Political Science
Languages : en
Pages : 230
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Book Description
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
