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Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 0429977905
Category : Political Science
Languages : en
Pages : 241
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Book Description
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 0429977905
Category : Political Science
Languages : en
Pages : 241
Get Book Here
Book Description
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Author: Centre for Law and Democracy
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Nathaniel Persily
Publisher: Cambridge University Press
ISBN: 1108835554
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Author: Christina Holtz-Bacha
Publisher: Routledge
ISBN: 1317439775
Category : Political Science
Languages : en
Pages : 574
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Book Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author: Stephen Bates
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 33
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Book Description
Author: United States
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 160
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Book Description
Author: Houser, John
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 12
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Book Description
Author: Rebecca Tushnet
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This is Chapter 19 of our Advertising and Marketing Law casebook, a chapter we are publishing only online. It takes a deeper look at how law regulates two specific advertising situations: (1) discriminatory advertising, principally in the housing context, and (2) political advertising.
Author: Arkansas. General Assembly. Legislative Council. Research Department
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 14
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Book Description
Author: Clarke L. Caywood
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 630
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Book Description
