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Author: Robert B. Konikow
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 262
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Book Description
Author: Richard P. Clark
Publisher: Infobase Publishing
ISBN: 1438110898
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Presents opportunities for employment in the field of visual arts listing more than sixty-five job descriptions, salary ranges, education and training requirements, and more.
Author: Andrea Small
Publisher: Ten Speed Press
ISBN: 1984857975
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University's world-renowned d.school. “Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.”—Yves Béhar, Founder and CEO, fuseproject A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous. Designers and educators Andrea Small and Kelly Schmutte use humor and clear steps to help you embrace uncertainty as you approach a creative project. First, they explain how the brain works and why it defaults to certainty. Then they show you how to let go of the need for control and instead employ a flexible strategy that relies on the balance between acting and adapting, and the give-and-take between opposing approaches to make your way to your goal. Beautiful cut-paper artwork illustrations offer ways to rethink creative work without hitting the usual roadblocks. The result is a more open and satisfying journey from assignment or idea to finished product.
Author: Markus Ståhlberg
Publisher: Kogan Page Publishers
ISBN: 0749464720
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Author: Nathan Yau
Publisher: John Wiley & Sons
ISBN: 1118140265
Category : Computers
Languages : en
Pages : 431
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Book Description
Practical data design tips from a data visualization expert of the modern age Data doesn't decrease; it is ever-increasing and can be overwhelming to organize in a way that makes sense to its intended audience. Wouldn't it be wonderful if we could actually visualize data in such a way that we could maximize its potential and tell a story in a clear, concise manner? Thanks to the creative genius of Nathan Yau, we can. With this full-color book, data visualization guru and author Nathan Yau uses step-by-step tutorials to show you how to visualize and tell stories with data. He explains how to gather, parse, and format data and then design high quality graphics that help you explore and present patterns, outliers, and relationships. Presents a unique approach to visualizing and telling stories with data, from a data visualization expert and the creator of flowingdata.com, Nathan Yau Offers step-by-step tutorials and practical design tips for creating statistical graphics, geographical maps, and information design to find meaning in the numbers Details tools that can be used to visualize data-native graphics for the Web, such as ActionScript, Flash libraries, PHP, and JavaScript and tools to design graphics for print, such as R and Illustrator Contains numerous examples and descriptions of patterns and outliers and explains how to show them Visualize This demonstrates how to explain data visually so that you can present your information in a way that is easy to understand and appealing.
Author: Bunny Williams
Publisher: Harry N. Abrams
ISBN: 9781584796244
Category : Architecture
Languages : en
Pages : 0
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Book Description
Part memoir and part how-to manual, this book showcases many of the chic but always cozily comfortable residences Williams has designed.
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: Direct Marketing Creative Guild (U.S.)
Publisher: PBC International
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Ashish Goel
Publisher: Ten Speed Press
ISBN: 1984857991
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
A practical, illustrated guide to overcoming the challenges of creative work, including where to start, how to give or get feedback, when to change direction, and how to stand up for what matters, from Stanford University’s world-renowned d.school. “Ashish Goel’s magnificently beautiful book illuminates a powerful new way to think about, discover, and act with your own personal courage.”—Dan Roam, international bestselling author of The Back of the Napkin and Draw to Win The everyday moments of creative work can be rife with fear and fraught with risk. Bringing ideas into reality takes courage! In Drawing on Courage, designer, entrepreneur, and d.school teaching fellow Ashish Goel examines what it takes to be courageous. Using comics to illustrate real-world situations with humor and insight, Goel explains the four stages of every courage journey: fear, values, action, and change. And he helps you develop the skills you need to master each stage (even if it scares you), from embracing fear and defining the values that drive you forward to taking action when you're unsure and adapting to the changes that result from your courage. Each chapter features a series of tools designed to develop a mindset of fearlessness: Open the Tap to generate new ideas; develop A Risky Streak to take the all-important first step; or create an Origin Story to remember your purpose. Whether you're launching a side hustle or trying to convince your company to recycle, creativity takes pluck, nerve, and grit. This indispensable guide will help you develop all of those skills and more.
Author: Sarah Stein Greenberg
Publisher: Ten Speed Press
ISBN: 1984858173
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • “A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of ambiguous, messy problems—as well as extraordinary opportunities for positive change—it’s vital to have both an inquisitive mind and the ability to act with intention. Creative Acts for Curious People is filled with ways to build those skills with resilience, care, and confidence. At Stanford University’s world-renowned Hasso Plattner Institute of Design, aka “the d.school,” students and faculty, experts and seekers bring together diverse perspectives to tackle ambitious projects; this book contains the experiences designed to help them do it. A provocative and highly visual companion, it’s a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through unknown creative territory, Creative Acts for Curious People includes memorable stories and more than eighty innovative exercises. Curated by executive director Sarah Stein Greenberg, after being honed in the classrooms of the d.school, these exercises originated in some of the world’s most inventive and unconventional minds, including those of d.school and IDEO founder David M. Kelley, ReadyMade magazine founder Grace Hawthorne, innovative choreographer Aleta Hayes, Google chief innovation evangelist Frederik G. Pferdt, and many more. To bring fresh approaches to any challenge–world changing or close to home–you can draw on exercises such as Expert Eyes to hone observation skills, How to Talk to Strangers to foster understanding, and Designing Tools for Teams to build creative leadership. The activities are at once lighthearted, surprising, tough, and impactful–and reveal how the hidden dynamics of design can drive more vibrant ways of making, feeling, exploring, experimenting, and collaborating at work and in life. This book will help you develop the behaviors and deepen the mindsets that can turn your curiosity into ideas, and your ideas into action.
Author: Matthew Linderman
Publisher: New Riders Publishing
ISBN:
Category : Customer relations
Languages : en
Pages : 276
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Book Description
Written by the experts at 37signals, this book shows hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. Readers will learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. They'll also explore how to evaluate their own site's defensive design and improve it over the long term.
