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Author: David H. T. Scott
Publisher: Liverpool University Press
ISBN: 1846314860
Category : Art
Languages : en
Pages : 129
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Book Description
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.
Author: David H. T. Scott
Publisher: Liverpool University Press
ISBN: 1846314860
Category : Art
Languages : en
Pages : 129
Get Book Here
Book Description
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.
Author: T. S. Eliot
Publisher: Faber & Faber
ISBN: 0571352820
Category : Juvenile Nonfiction
Languages : en
Pages : 32
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Book Description
The Naming of Cats is a difficult matter, It isn't just one of your holiday games; You may think at first I'm as mad as a hatter When I tell you, a cat must have THREE DIFFERENT NAMES. The first poem in Eliot's Old Possum's Book of Practical Cats is a brilliant introduction to the fabulous world of Cats, featuring names such as Bombalurina and Munkustrap - made famous by the recent film! The seventh gorgeous Cats picture book with lively and colourful illustrations by Arthur Robins. Perfect for reading aloud, singing or performing!
Author: Siobhan Phillips
Publisher: Columbia University Press
ISBN: 0231149301
Category : Literary Criticism
Languages : en
Pages : 335
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Book Description
Wallace Stevens once described the "malady of the quotidian," lamenting the dull weight of everyday regimen. Yet he would later hail "that which is always beginning, over and over"--recognizing, if not celebrating, the possibility of fresh invention. Focusing on the poems of Wallace Stevens, Robert Frost, Elizabeth Bishop, and James Merrill, Siobhan Phillips positions everyday time as a vital category in modernist aesthetics, American literature, and poetic theory. She eloquently reveals how, through particular but related means, each of these poets converts the necessity of quotidian experience into an aesthetic and experiential opportunity. In Stevens, Phillips analyzes the implications of cyclic dualism. In Frost, she explains the theoretical depth of a habitual "middle way." In Bishop's work, she identifies the attempt to turn recurrent mornings into a "ceremony" rather than a sentence, and in Merrill, she shows how cosmic theories rely on daily habits. Phillips ultimately demonstrates that a poetics of everyday time contributes not only to a richer understanding of these four writers but also to descriptions of their era, estimations of their genre, and ongoing reconfigurations of the issues that literature reflects and illuminates.
Author: Samuel Henry Butcher
Publisher:
ISBN:
Category : Aesthetics
Languages : en
Pages : 496
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Book Description
Author: Gaston Bachelard
Publisher: Beacon Press
ISBN: 9780807064139
Category : Philosophy
Languages : en
Pages : 228
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Book Description
In this, his last significant work, an admired French philosopher provides extraordinary meditations on the relations between the imagining consciousness and the world, positing the notion of reverie as its most dynamic point of reference. In his earlier book, The Poetics of Space, Bachelard considered several kinds of "praiseworthy space" conducive to the flow of poetic imagery. In Poetics of Reverie he considers the absolute origins of that imagery: language, sexuality, childhood, the Cartesian ego, and the universe. Approaching the psychology of wonder from the phenomenological viewpoint, Bachelard demonstrates the aurgentative potential of all that awareness. Thus he distinguishes what is merely a phenomenon of relaxation from the kind of reverie which "poetry puts on the right track, the track of expanding consciousness"
Author: Allison Rudnick
Publisher: Metropolitan Museum of Art
ISBN: 1588397742
Category : Antiques & Collectibles
Languages : en
Pages : 252
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Book Description
Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period—including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed—these advertisements for books and high-tone periodicals such as Harper’s and Lippincott’s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so-called poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.
Author: Lytle Shaw
Publisher: University of Iowa Press
ISBN: 0877459843
Category : Biography & Autobiography
Languages : en
Pages : 355
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Book Description
Providing a synthesis of New York's artistic and literary worlds, this book uses social and philosophical problems involved in reading a coterie to propose a language for understanding the poet, art critic, and Museum of Modern Art curator, Frank O'Hara.
Author: Susanna de Beer
Publisher: Brepols Pub
ISBN: 9782503542386
Category : Literary Criticism
Languages : en
Pages : 431
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Book Description
A comprehensive analysis of the system and poetics of literary patronage in the Renaissance on the basis of Giannantonio Campano's poetic oeuvre. This study examines the system and poetics of literary patronage in the Renaissance by presenting a comprehensive analysis of the poetry of Giannantonio Campano. In this way, it addresses two themes largely overlooked by modern scholarship. Most studies of literary patronage focus on antiquity, the Middle Ages, or on England during the seventeenth and eighteenth centuries. If Renaissance patronage is considered at all, the focus is almost exclusively on social and political networks or on the visual arts. In spite of this, literary patronage in fact forms a crucial context for our understanding of the work and careers of Renaissance writers like Campano. By analysing Campano's poetry in relation to his various patronage relationships, this study also offers the first comprehensive introduction to his poetic oeuvre.
Author: Shengqing Wu
Publisher: Columbia University Press
ISBN: 0231549717
Category : Literary Criticism
Languages : en
Pages : 650
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Book Description
Chinese poetry has a long history of interaction with the visual arts. Classical aesthetic thought held that painting, calligraphy, and poetry were cross-fertilizing and mutually enriching. What happened when the Chinese poetic tradition encountered photography, a transformative technology and presumably realistic medium that reshaped seeing and representing the world? Shengqing Wu explores how the new medium of photography was transformed by Chinese aesthetic culture. She details the complex negotiations between poetry and photography in the late Qing and early Republican eras, examining the ways traditional textual forms collaborated with the new visual culture. Drawing on extensive archival research into illustrated magazines, poetry collections, and vintage photographs, Photo Poetics analyzes a wide range of practices and genres, including self-representation in portrait photography; gifts of inscribed photographs; mass-media circulation of images of beautiful women; and photography of ghosts, immortals, and imagined landscapes. Wu argues that the Chinese lyrical tradition provided rich resources for artistic creativity, self-expression, and embodied experience in the face of an increasingly technological and image-oriented society. An interdisciplinary study spanning literary studies, visual culture, and media history, Photo Poetics is an original account of media culture in early twentieth-century China and the formation of Chinese literary and visual modernities.
Author: Jean-Baptiste Eczet
Publisher: Berghahn Books
ISBN: 1800731698
Category : Social Science
Languages : en
Pages : 284
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Book Description
Loving cows, then killing them. The relation with cattle in Mursi country is shaped by the dichotomy between the value given to it during life and the death imposed upon it. The killing of cattle may be brief and inflicted with few words, but it is preceded by a series of intense aesthetic practices, such as body painting and adornments, colour poetics, poems and oratory art. This book investigates the link between the nurturing and killing of cattle with Mursi daily life and finds that these rituals cut across pastoralism, social organisation and politics in forming the very fabric of Mursi society.
