Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women PDF Download
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Author: Bernice Kanner
Publisher: McGraw Hill Professional
ISBN: 0071457178
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
Author: Bernice Kanner
Publisher: McGraw Hill Professional
ISBN: 0071457178
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
Author: Peter Squires
Publisher: Taylor & Francis
ISBN: 1317130650
Category : Social Science
Languages : en
Pages : 243
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Book Description
Private gun ownership for self-defense remains a major personal and public issue in the United States, driven by concerns about crime, vulnerability and a range of ‘ideological’ factors, including race and gender. As media attention centres upon the extent to which women are taking up firearms, with the gun lobby and firearms manufacturers celebrating the ‘new armed woman’, and guns being promoted as ‘Rape Prevention Kits’, this book explores the changing gendered aspects of gun ownership. Can ownership of firearms by women be considered, as some have claimed, the embodiment of what might be termed ‘pioneer feminism’, as women resist male violence in a dangerous world, or are different stories told by the prominence of women in firearms control campaigns, or the fact that women remain frequent victims of male gun ownership? Analysing representations of the ‘armed woman’ in firearm and gun lobby marketing and advertising campaigns, together with television and popular music forms, Gender and Firearms: My Body, My Choice, My Gun examines the directions taken in the public debate on weaponisation in the United States, considering the role of women in the politics of gun safety and gun control. The book draws on statistical evidence in order to shed light on trends in gun ownership, whilst engaging with feminist scholarship on the relationship between gender, violence, risk and vulnerabilities, thus opening up critical new debates surrounding identity, performance, gender and risk in contemporary societies. As such the book will be of likely interest to sociologists and scholars of sociology, criminology, and cultural and media studies with interests in gender, embodiment, risk, crime and violence.
Author: Gloria Moss
Publisher: Gower Publishing, Ltd.
ISBN: 9780566087868
Category : Architecture
Languages : en
Pages : 280
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Book Description
Table of Contents Foreword; Introduction. Part I Setting the Scene: Customer demographics: identifying the target market; Marketing to men and women. Part II Theoretical Background: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. Part III Applied Background: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. Part IV Implications: Implications for graphic, product, web design and marketing; Bibliography; Index.
Author: Mary Potter Kenyon
Publisher: Workman Publishing
ISBN: 1938301897
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
A fascinating history of this marketing tactic, and why some shoppers take it to extremes—from a longtime expert couponer. Coupon Crazy examines the phenomenon of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American doesn’t even know about, Mary Potter Kenyon manages to both fascinate and educate. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over thirty years. “My favorite aspect of the entire book was the candid tone Kenyon takes in sharing her story and others. As someone that both uses coupons and teaches couponing practices, I found the book triggering self-reflection at many points: Do I purchase products just because they are on sale? Do I devalue products I’ve gotten for free? Do I allow coupons to inform my purchases or the other way around? If you are a couponer, it’s quite possible you’ll find yourself reflecting on your own shopping habits as you read this book, too.” —Angela Russell, The Coupon Project
Author: Bernice Kanner
Publisher: Macmillan
ISBN: 0312348169
Category : Psychology
Languages : en
Pages : 258
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Book Description
Looks at how men think and behave, covering such topics as ethics, health, money, sex, and family.
Author: Melvil Dewey
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 948
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Book Description
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Author:
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 1284
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Book Description
Author:
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 620
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Book Description
Author: Joyce A. Cascio
Publisher:
ISBN: 9780976237310
Category : Psychology
Languages : en
Pages : 1230
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Book Description
Author: Lydia Fenet
Publisher: Gallery Books
ISBN: 198210113X
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
In The Most Powerful Woman in the Room Is You, Lydia Fenet takes you on her twenty-year journey from intern to managing director and global head of strategic partnerships at Christie’s Auction House. Lydia shares the revolutionary sales approach she has crafted over the years that has not only shaped her career, but helped her raise more than half a billion dollars for nonprofits around the world. This is an approach that will empower you to sell your way to success in business and in life. For example, you’ll learn how to create your own “Strike Method” or signature move to help you feel confident entering any situation. Combining case studies and personal stories, Lydia also shares tips from some of the most powerful and successful women in business, fashion, journalism, sports, and the arts. This book will show you how to take your career to the next level, whether it’s overcoming your fear of asking for something or bridging a wage gap. Lydia has been there and come back more powerful than ever. Inspiring and encouraging, Lydia’s hard-won advice will help you walk into any room with the confidence of a leader and motivate others to find their voice as well. Get ready to embrace your natural strengths, map your career, and take ownership of your life.
