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Author: Paula Wynne
Publisher: John Wiley & Sons
ISBN: 0857082515
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Author: Paula Wynne
Publisher: John Wiley & Sons
ISBN: 0857082515
Category : Business & Economics
Languages : en
Pages : 275
Get Book Here
Book Description
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Author: Ian Lloyd
Publisher: SitePoint Pty Ltd
ISBN: 1457191776
Category : Computers
Languages : en
Pages : 671
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Book Description
With over 60,000 copies sold since its first edition, this SitePoint best-seller has just had a fresh update to include recent advances in the web industry. With the first two editions coming highly recommended by established, leading web designers and developers, the third edition with all its extra goodies will continue that trend. Also fully updated to include the latest operating systems, web browsers and providing fixes to issues that have cropped up since the last edition. Readers will learn to: Style text and control your page layout with CSS Create and Optimize graphics for the Web Add interactivity to your sites with forms Include a custom search, contact us page, and a News/Events section on your site Track visitors with Google Analytics Extend your reach and connect your site with Social Media Use HTML5&CSS3 to add some cool, polished features to your site Use diagnosis/debug tools to find any problems And lots more.
Author: Curt Cloninger
Publisher: Peachpit Press
ISBN: 0132104431
Category : Computers
Languages : en
Pages : 217
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Book Description
Fresher Styles for Web Designers surveys eight innovative, contemporary visual design styles that break the mold and offer creative solutions to a variety of interactive design challenges. Readers will learn practical ways to incorporate these design approaches into their commercial work, using specific online examples as illustration. In 2001, Cloninger wrote Fresh Styles for Web Designers, arguing that beauty actually enhances usability. Since then, styles and technologies have evolved, but clients still expect sites that both function well and visually entice. This book will inspire web designers and developers to deliver sites that do both. There are plenty of web design books that teach code. There are several books about contemporary print design that discuss visual aesthetics. This book stands out because it synthesizes experimental web design innovations with commercial marketing goals (without ignoring usability concerns).
Author: Ian Lloyd
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 476
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Book Description
Presents step-by-step instructions on creating a Web site using HTML and CSS.
Author: Jennifer Niederst Robbins
Publisher: "O'Reilly Media, Inc."
ISBN: 1449319270
Category : Computers
Languages : en
Pages : 621
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Book Description
Learning Web Design provides a no-nonsense guide to the maze of options novice designers face, offering clear advice for creating attractive web sites and applications. Everything you need to know to create professional web sites is right here.
Author:
Publisher: Jess Bousa
ISBN:
Category :
Languages : en
Pages : 329
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Book Description
Author: Maddy Coy
Publisher: Routledge
ISBN: 1317074491
Category : Philosophy
Languages : en
Pages : 237
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Book Description
Prostitution, Harm and Gender Inequality brings together international research exploring the range of gendered harms to women involved in prostitution and the consequences of growth of the sex industry for global gender relations. While there is an increasing amount of research and academic output on prostitution, the current focus is often on discussion and critique of policy frameworks, and contemporary debates over harm are largely limited to sex trafficking and sexual exploitation of children. Less attention is paid to questions of how the sex industry perpetuates notions of objectification and male entitlement with respect to sexual access to women's bodies, despite being key feminist concerns for several decades. This position has become effectively marginalized, but the global growth and industrialization of the sex industry requires a return to these questions. Through exploring gendered inequality and re-engaging with an understanding of prostitution as harmful with impacts on the self and body that are experienced as abusive but do not always constitute violence, this book introduces a range of research and thinking, while also drawing on existing literature to explore the consequences of prostitution for women in the sex industry and wider gender relations. These issues are discussed with regard to: coercion and recruitment, including trafficking; notions of male entitlement in accounts of men who buy sex; critical interrogations of agency and choice; legal and policy frameworks; and representations of prostitution in popular culture.
Author: Simon Adams
Publisher: Lulu.com
ISBN: 1445757761
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Save thousands of dollars in PR agency fees, this book will tell you which digital promotion tools & marketing techniques music publicists are using themselves!101 Ways To Market Your Music On The Web is a great book for independent artists, bands and labels seeking to market and promote their music via the web at little or no cost. Written by MyMusicSuccess Co-Founder Simon Adams, he shares his 25 years of music industry experience as an artist, producer, publicist and promoter to help independent musicians around the world harness the power of internet music promotionThis 256 page book is the most comprehensive and practical manual ever compiled on digital music marketing. With interviews and quotes from music industry executives, promoters and successful independent artists you'll also gain an insight into some of the ways others have successfully used the world wide web to build their fanbase, collaborate in new projects, and increase the exposure of their music.
Author: Deltina Hay
Publisher: Dalton Publishing
ISBN: 0981744389
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!
Author: Jon Smith
Publisher: McGraw Hill Professional
ISBN: 0071713271
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Google Your Way to the Top of Your Industry! It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace. With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by Registering with Google Coming up with the best keywords Thinking like your customers Making your site totally accessible Using metadata to your advantage Advertising on the Web Measuring what works, and what doesn’t Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.
