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Author: Rachel Gogos
Publisher: Independently Published
ISBN: 9781731338419
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Author: Rachel Gogos
Publisher: Independently Published
ISBN: 9781731338419
Category : Business & Economics
Languages : en
Pages : 102
Get Book Here
Book Description
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118238184
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118915550
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Author: Lida D. Citroen
Publisher: Palisades Publishing/Lida360
ISBN: 9780983169048
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Your Next Mission: A personal branding guide for the military-to-civilian transition, is a powerful new employment resource available for the millions of veterans currently or soon-to-be transitioned into the civilian sector. This book specifically addresses the gap in current tools available for the military-to-civilian transition challenge by providing a clear, compassionate, and compelling guide to building a unique personal brand, evaluating career options based on individual values, and providing clarity in the job search process for veterans. With interviews from key executives from America s leading companies, transitioned veterans and veteran advocates, Your Next Mission provides insight, tools, confidence, and competitive advantage for the veterans next chapter in their lives. Author Lida Citroen offers numerous exercises, examples and scenarios for veterans to learn to promote their value on social networking; through in person networking, image and body language; and in the development of their core messages, including their elevator pitch.
Author: Edmund Ardrey
Publisher:
ISBN:
Category :
Languages : en
Pages : 56
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Book Description
If you're creating a personal brand it can be an exciting process with many benefits if you know what you're doing. Creating a successful personal brand will undoubtedly require some time and effort, but it doesn't have to be difficult. In this book, the reader is given a manual on how to build, grow and protect an online brand that is geared towards total career success. In this manual for personal branding online, you will learn: -How to Identify Your Own Personal Brand -How to Position Your Personal Brand -How to Determine Your Brand Messaging -How to Commit to Your Personal Brand Content -How to Get Into the CEO Role
Author: Rita Balian Allen
Publisher:
ISBN: 9780991505104
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.
Author: Sandra Long
Publisher: Hybrid Global Publishing
ISBN: 9781938015434
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: - Provide an integrated personal branding and LinkedIn strategy needed for today's professionals - in a Full Color book. - Provide additional "how to" elements in a companion website so you can click over to see detailed instructions and keep updated. - Provide dozens of examples and case studies from real LinkedIn users. - Provide several "personas" and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: - Select and prioritize the best personal brand attributes for you, your career and business. - Be considered for more strategic assignments and business opportunities. - Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. - Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together. - Be found online > increase the likelihood of being contacted by recruiters and sales prospects. - Select the most memorable words, images, skills, and links. - Learn best practices for each profile section ( and also see real examples). - Write the most strategic and impactful headline and summary. - Give and receive more endorsements and recommendations. - Become a thought leader. - Find and Share content with your network . - Blog using the LinkedIn Publisher functionality. - Leverage LinkedIn Groups and Company pages. - Measure your progress. - And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.
Author: Claudia Christan
Publisher:
ISBN:
Category :
Languages : en
Pages : 56
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Book Description
If you're creating a personal brand it can be an exciting process with many benefits if you know what you're doing. Creating a successful personal brand will undoubtedly require some time and effort, but it doesn't have to be difficult. In this book, the reader is given a manual on how to build, grow and protect an online brand that is geared towards total career success. In this manual for personal branding online, you will learn: -How to Identify Your Own Personal Brand -How to Position Your Personal Brand -How to Determine Your Brand Messaging -How to Commit to Your Personal Brand Content -How to Get Into the CEO Role
Author: Talaya Waller
Publisher: Springer Nature
ISBN: 3030437442
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Author: Mel Carson
Publisher:
ISBN: 9781540794727
Category :
Languages : en
Pages : 64
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Book Description
In this bestselling Introduction to Personal Branding you will get a short crash course (the book should take less than an hour to read or listen to) on what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network.These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing, how to craft a personal branding statement, how to analyze your competitors across social media so you can make your brand differentiate from theirs and how to be social by design.Personal Branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:* Establishing Credibility & Thought Leadership* Growing Your Network* Helping you Market Yourself* Attracting New Opportunities* Increasing Sales* Helping You Reach Your Business GoalsWho is this book for?* CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.* Any professional or Academic who wants to get ahead in their careers and wants to understand how to have their expertise and experience be more discoverable.* HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.* PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit:http://www.MelCarson.comhttp://www.DelightfulCommunications.com Reviews:"Mel Carson is a gifted storyteller." - Forbes"I wish that I had Mel Carson's guide when I had to re-invent myself several years ago."Jason Miller - Global Content Marketing Leader at LinkedIn"Mel distils and concentrates his branding advice to create a lean, efficient book that doesn't waste time getting to the good stuff. This is one of my new favorite instruction manuals for personal branding is a lightning-fast read full of practical advice to get you up and running." Megan Golden - The LinkedIn Blog"This book is an absolute must-read and not just for those starting to build their own brand. The book is also suitable for those that already have a brand because there are some elements you might not have thought about." Bas Van Den Beld - State of Digital"Mel Carson is a gifted digital storyteller who lives & breathes our belief that all marketing and PR should be social by design" Carolyn Everson, VP of Global Marketing Solutions at Facebook
