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Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Author: Thomas P. Kasulis
Publisher: University of Hawaii Press
ISBN: 0824863011
Category : Philosophy
Languages : en
Pages : 201
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Book Description
How can I know something? How can I convince someone of the rightness of my position? How does reality function? What is artistic creativity? What is the role of the state? It is well known that people from various cultures give dissimilar answers to such philosophical questions. After three decades in the cross-cultural study of ideas and values, Thomas Kasulis found that culture influences not only the answers to these questions, but often how one arrives at the answers. In generalizing cultural difference, Kasulis identifies two kinds of orientation: intimacy and integrity. Both determine how we think about relations among people and among things, and each is reasonable, effective, and consistent. Yet the two are so incompatible in their basic assumptions that they cannot successfully engage each other. Cultural difference extends beyond nations. Cultural identities crystallize in relation to religion, occupation, race, gender, class. Rather than attempt to transcend cultural difference, Kasulis urges a deeper awareness of its roots by moving beyond mere cultural relativism toward a cultural bi-orientationality that will allow us to adapt ourselves to different cultural contexts as the situation demands. Wonderfully clear and unburdened by jargon, Intimacy or Integrity is accessible to readers from a variety of perspectives and backgrounds. By analyzing the synergy between thought and culture, it increases our understanding of cultural difference and guides us in developing strategies for dealing with orientations different from our own.
Author: Aldous Huxley
Publisher: Harper Collins
ISBN: 0061893315
Category : Philosophy
Languages : en
Pages : 356
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Book Description
An inspired gathering of religious writings that reveals the "divine reality" common to all faiths, collected by Aldous Huxley "The Perennial Philosophy," Aldous Huxley writes, "may be found among the traditional lore of peoples in every region of the world, and in its fully developed forms it has a place in every one of the higher religions." With great wit and stunning intellect—drawing on a diverse array of faiths, including Zen Buddhism, Hinduism, Taoism, Christian mysticism, and Islam—Huxley examines the spiritual beliefs of various religious traditions and explains how they are united by a common human yearning to experience the divine. The Perennial Philosophy includes selections from Meister Eckhart, Rumi, and Lao Tzu, as well as the Bhagavad Gita, Tibetan Book of the Dead, Diamond Sutra, and Upanishads, among many others.
Author: Derek Cooper
Publisher: Fortress Press
ISBN: 1506402690
Category : Religion
Languages : en
Pages : 355
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Book Description
The questions of Christianity are perennial. For example: How are Judaism and Christianity related? Are Jesus and the Holy Spirit God? Is the end of the world imminent? How should we relate faith and reason? In this innovative work, Derek Cooper tells the story of Christian history by presenting the twenty questions (one for each century!) that shaped the Christian church throughout the world. Ê The result is a book that narrates the exciting history of Christianity from a global perspective by means of simple questions and concerns that still face the church today. Ê Each century of world Christian history is explored by means of one question that attempts to encapsulate the central themes and concerns of that century for Christianity. Coverage of each century is sensitive to world regions and theological and cultural concerns that are often overlooked and neglected in books that are oriented in a more Western way.
Author: Chauncey Maher
Publisher: Taylor & Francis
ISBN: 1351730711
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
The idea that plants have minds can sound improbable, but some widely respected contemporary scientists and philosophers find it plausible. It turns out to be rather tricky to vindicate the presumption that plants do not have minds, for doing so requires getting clear about what plants can do and what exactly a mind is. By connecting the most compelling empirical work on plant behavior with philosophical reflection on the concept of minds, Plant Minds aims to help non-experts begin to think clearly about whether plants have minds. Relying on current consensus ideas about minds and plants, Chauncey Maher first presents the best case for thinking that plants do not have minds. Along the way, however, he unearths an idea at the root of that case, the idea that having a mind requires the capacity to represent the world. In the last chapter, he defends a relatively new and insightful theory of mind that rejects that assumption, making room for the possibility that plants do have minds, primarily because they are alive.
Author: Randy Frazee
Publisher: Thomas Nelson
ISBN: 0718086031
Category : Religion
Languages : en
Pages : 222
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Book Description
Popular pastor Randy Frazee answers perennial questions about life after death with an accessible exploration of what the Bible has to say on the subject. In both Christian and pop culture, there is a certain fascination with the afterlife. What happens after you die? What happens if you die with Christ or without Christ? What happens when Jesus returns if you have or haven’t accepted Christ? What exactly comes next? Randy Frazee, popular pastor of Oak Hills Church and general editor of the wildly successful Believe and The Story programs, answers these questions and more. Born out of a deeply personal search for truth after the death of his mother, What Happens After You Die is a straightforward exploration of what the Bible says about life after death. From heaven and hell to the Lake of Fire and the actual presence of God, Frazee uncovers what is simply cultural tradition and what is truly biblical. He shows readers not only the death Jesus came to save us from but the life he came to save us for. Based on a teaching series that has had more online views than any other series Frazee has done to date, What Happens After You Die is a guide to the perennial questions about life and death, what comes next, and how we should live until then.
Author: Edward F. McQuarrie
Publisher: SAGE
ISBN: 9781412913195
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining several individual research techniques into a research strategy. New to the Second Edition: - Chapters 1 and 2 have been extensively revised and updated based on feedback from students. - Chapter 3 on secondary research includes a new section on Internet research. - Chapter 6 will be split into two chapters, one to focus on survey research procedures and the other to focus on questionnaire design. - Chapter 7 will be revised to focus almost exclusively on conjoint analysis, a key tool. - Chapter 9 will be deleted, and relevant material will be moved to other chapters. - Chapter 10 will be expanded to include new topics such as forecasting - An Instructors Resource on CD-ROM will be made available to lecturers adopting the book for course use. It contains PowerPoint slides, case questions, teaching notes for suggested cases that can be linked to the book, and a sample syllabus.
Author: Michelle Van Loon
Publisher: MennoMedia, Inc.
ISBN: 1513809490
Category : Religion
Languages : en
Pages : 172
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Book Description
Uncover the spiritual strength of your family story. We all have a desire to learn more about where we’ve come from, and technology has made this more possible than ever. But our family stories are more than a list of DNA results on a piece of paper or a bunch of fading Kodachrome images filling old photo albums. In an era often marked by both fragmentation in family and culture and a hunger to discover our genetic roots, our family stories—including the difficult, complex ones—can carry great spiritual strength. The desire to trace, interpret, and pass on our family’s history is embedded in Scripture from beginning to end—there are nine genealogies found in the book of Genesis alone. When we bring together the various threads of our family stories with Scripture’s insights, they can provide the key to decoding our identity and helping us discover our place in family, church, and world. In Translating Your Past, author Michelle Van Loon helps readers uncover how patterns and gaps in family histories, generational trauma, adoption, genetic clues and surprises, spiritual history, and the church help us translate our own pasts and understand why these stories matter. Each chapter includes questions designed for individual reflection or small group discussion, as well as an appendix of helpful tools readers can use to translate their own pasts and create meaning in order to transform their unique family history into living, faith-filled heritage.
Author: Kelly Forsythe
Publisher: Coffee House Press
ISBN: 1566895235
Category : Poetry
Languages : en
Pages : 98
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Book Description
The events of 1999’s Columbine shooting preoccupy Forsythe in these poems, refracting her vision to encompass killer, victim, and herself as a girl, suddenly aware of the precarity of her own life and the porousness of her body to others’ gaze, demands, violence. Deeply researched and even more deeply felt, Perennial inhabits landscapes of emerging adulthood and explosive cruelty—the hills of Pittsburgh and the sere grass of Colorado; the spines of books in a high school library that has become a killing ground; the tenderness of children as they grow up and grow hard, becoming acquainted with dread, grief, and loss.
Author: Murray Miles
Publisher: University of Toronto Press
ISBN: 9780802085313
Category : Philosophy
Languages : en
Pages : 698
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Book Description
In each of its five main parts - in turn, focusing on Socrates, Plato, Descartes, Hume, and Sartre - Inroads discusses, from a philosophical rather than a religious or scientific perspective, those questions that make up the common inheritance of academic philosophy and ethico-religious thought.
