Author: Joe Biel
Publisher: Microcosm Publishing
ISBN: 1621063135
Category : Language Arts & Disciplines
Languages : en
Pages : 345
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Book Description
So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.
Author: Rachel Brahinsky
Publisher: University of California Press
ISBN: 0520288378
Category : History
Languages : en
Pages : 284
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Book Description
An alternative history and geography of the Bay Area that highlights sites of oppression, resistance, and transformation. A People’s Guide to the San Francisco Bay Area looks beyond the mythologized image of San Francisco to the places where collective struggle has built the region. Countering romanticized commercial narratives about the Bay Area, geographers Rachel Brahinsky and Alexander Tarr highlight the cultural and economic landscape of indigenous resistance to colonial rule, radical interracial and cross-class organizing against housing discrimination and police violence, young people demanding economically and ecologically sustainable futures, and the often-unrecognized labor of farmworkers and everyday people. The book asks who had—and who has—the power to shape the geography of one of the most watched regions in the world. As Silicon Valley's wealth dramatically transforms the look and feel of every corner of the region, like bankers' wealth did in the past, what do we need to remember about the people and places that have made the Bay Area, with its rich political legacies? With over 100 sites that you can visit and learn from, this book demonstrates critical ways of reading the landscape itself for clues to these histories. A useful companion for travelers, educators, or longtime residents, this guide links multicultural streets and lush hills to suburban cul-de-sacs and wetlands, stretching from the North Bay to the South Bay, from the East Bay to San Francisco. Original maps help guide readers, and thematic tours offer starting points for creating your own routes through the region.
Author: Laura Pulido
Publisher: Univ of California Press
ISBN: 0520953347
Category : History
Languages : en
Pages : 322
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Book Description
A People’s Guide to Los Angeles offers an assortment of eye-opening alternatives to L.A.’s usual tourist destinations. It documents 115 little-known sites in the City of Angels where struggles related to race, class, gender, and sexuality have occurred. They introduce us to people and events usually ignored by mainstream media and, in the process, create a fresh history of Los Angeles. Roughly dividing the city into six regions—North Los Angeles, the Eastside and San Gabriel Valley, South Los Angeles, Long Beach and the Harbor, the Westside, and the San Fernando Valley—this illuminating guide shows how power operates in the shaping of places, and how it remains embedded in the landscape.
Author: Carolina Bank Muñoz
Publisher: Univ of California Press
ISBN: 0520964152
Category : History
Languages : en
Pages : 579
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Book Description
This alternative guidebook for one of the world’s most popular tourist destinations explores all five boroughs to reveal a people’s New York City. The sites and stories of A People’s Guide to New York City shift our perception of what defines New York, placing the passion, determination, defeats, and victories of its people at the core. Delving into the histories of New York's five boroughs, you will encounter enslaved Africans in revolt, women marching for equality, workers on strike, musicians and performers claiming streets for their art, and neighbors organizing against landfills and industrial toxins and in support of affordable housing and public schools. The streetscapes that emerge from these groups' struggles bear the traces, and this book shows you where to look to find them. New York City is a preeminent global city, serving as the headquarters for hundreds of multinational firms and a world-renowned cultural hub for fashion, art, and music. It is among the most multicultural cities in the world and also one of the most segregated cities in the United States. The people that make this global city function—immigrants, people of color, and the working classes—reside largely in the so-called outer boroughs, outside the corporations, neon, and skyscrapers of Manhattan. A People’s Guide to New York City expands the scope and scale of traditional guidebooks, providing an equitable exploration of the diverse communities throughout the city. Through the stories of over 150 sites across the Bronx, Manhattan, Queens, Brooklyn and Staten Island as well as thematic tours and contemporary and archival photographs, a people’s New York emerges, one in which collective struggles for justice and freedom have shaped the very landscape of the city.
Author: Joseph Nevins
Publisher:
ISBN: 0520294521
Category : History
Languages : en
Pages : 328
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Book Description
"Herein, we bring you to sites that have been central to the lives of 'the people' of Greater Boston over four centuries. You'll visit sites associated with the area's indigenous inhabitants and with the individuals and movements who sought to abolish slavery, to end war, challenge militarism, and bring about a more peaceful world, to achieve racial equity, gender justice, and sexual liberation, and to secure the rights of workers. We take you to some well-known sites, but more often to ones far off the well-beaten path of the Freedom Trail, to places in Boston's outlying neighborhoods. We also visit sites in numerous other municipalities that make up the Greater Boston region-from places such as Lawrence, Lowell and Lynn to Concord and Plymouth. The sites to which we do 'travel' include homes given that people's struggles, activism, and organizing sometimes unfold, or are even birthed in many cases in living rooms and kitchens. Trying to capture a place as diverse and dynamic as Boston is highly challenging. (One could say that about any 'big' place.) We thus want to make clear that our goal is not to be comprehensive, or to 'do justice' to the region. Given the constraints of space and time as well as the limitations of knowledge--both our own and what is available in published form--there are many important sites, cities, and towns that we have not included. Thus, in exploring scores of sites across Boston and numerous municipalities, our modest goal is to paint a suggestive portrait of the greater urban area that highlights its long-contested nature. In many ways, we merely scratch the region's surface--or many surfaces--given the multiple layers that any one place embodies. In writing about Greater Boston as a place, we run the risk of suggesting that the city writ-large has some sort of essence. Indeed, the very notion of a particular place assumes intrinsic characteristics and an associated delimited space. After all, how can one distinguish one place from another if it has no uniqueness and is not geographically differentiated? Nonetheless, geographer Doreen Massey insists that we conceive of places as progressive, as flowing over the boundaries of any particular space, time, or society; in other words, we should see places as processual or ever-changing, as unbounded in that they shape and are shaped by other places and forces from without, and as having multiple identities. In exploring Greater Boston from many venues over 400 years, we embrace this approach. That said, we have to reconcile this with the need to delimit Greater Boston--for among other reasons, simply to be in a position to name it and thus distinguish it from elsewhere"--
Author: Thomas Woll
Publisher: Chicago Review Press
ISBN: 1569765642
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Author: Philip Greenspun
Publisher: Morgan Kaufmann
ISBN: 9781558605343
Category : Computers
Languages : en
Pages : 616
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Book Description
Web guru Philip Greenspun offers a comprehensive look at Web publishing with techniques and examples gleaned from his experiences in developing over 70 Web services. He has added fresh ideas and insights to this thoroughly revised guide, including new chapters on electronic commerce and static site development, more material on building systems to foster community and collaboration, and new examples and case studies. Cover Title
Author: Elaine Lewinnek
Publisher: Univ of California Press
ISBN: 0520299957
Category : History
Languages : en
Pages : 256
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Book Description
"At first encounter, Orange County can resemble the incoherent sprawl that geographer James Howard Kunstler named The Geography of Nowhere: a car-dependent, seemingly bland space designed most of all for efficient capitalist consumption. But it is somewhere, too, and learning its stories helps it become more than its boosters' slogans. Writers Lisa Alvarez and Andrew Tonkovich, residents of Orange County's remote Modjeska Canyon, describe this whole county as "a much-constructed and -contrived locale, a pestered and paved landscape built and borne upon stories of human development... of destruction as well as, happily, of enduring wild places." In a similar vein, essayist D. J. Waldie, chronicler of the bordering suburb of Lakewood, asserts that "becoming Californian ... means locating yourself" in "habitats of memory" that connect ordinary, local areas with broader themes. Moving beyond sentimentality, nostalgia, and so many sales pitches that omit far too much, Waldie echoes Michel de Certeau's call to "awaken the stories that sleep in the streets." That is the goal of this book. Inspired by Laura Pulido, Laura Barraclough, and Wendy Cheng's A People's Guide to Los Angeles (University of California Press, 2012), as well as the People's Guides to Boston and San Francisco that have followed it, we offer this guidebook for locals, tourists, students, and everyone who wants to understand where they really are. This book is organized with regional chapters, sorted roughly north to south by community. Within each city, sites are listed alphabetically. After the group of entries for each city, we recommend nearby restaurants as well as other sites of interest for visitors. Readers may explore this book geographically or use the thematic tours in the appendix to consider environmental politics, Cold War legacies, the politics of housing, LGBTQ spaces, or Orange County's carceral state. The appendix also contains suggestions for teachers using this book, engaging students in cognitive mapping, close reading, popular-culture analysis, and creating additional entries of people's history. While many local histories tend to focus on a few white settlers, this book places attention on the people, especially the subaltern ones who are hierarchically under others, including workers, people of color, youth, and LGBTQ individuals. No single book can represent an entire county, so we have chosen to concentrate on the lesser-known power struggles that have happened here and influenced the landscape that we all share. We could not include everyone, of course. We are mindful that other groups are currently creating more people's history on this landscape that we hope our readers will continue to explore. In Orange County, excavating the diverse past can be frowned upon or actively repressed by those invested in selling Orange County in the style of its booster Anglo settlers from 150 years ago. This book tells the diverse political history beyond the bucolic imagery of orange-crate labels. We hope it will inspire readers to further explore Orange County and reflect on even more sites that could be included in the ordinary, extraordinary landscape here"--
Author: Harold D. Underdown
Publisher: Penguin
ISBN: 9781592571437
Category : Reference
Languages : en
Pages : 392
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Book Description
Provides practical and timely advice on writing different types of children's books, working with publishers, understanding the publishing process, the importance of illustrators, and building a career in the field of children's literature. Original. 12,000 first printing.
Author: Jane Friedman
Publisher: MBA for Writers
ISBN: 0986312606
Category : Reference
Languages : en
Pages : 196
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Book Description
Learn the basics of the publishing industry
