Author: SHAPE America - Society of Health and Physical Educators
Publisher: Human Kinetics
ISBN: 1492526665
Category : Education
Languages : en
Pages : 360
Book Description
PE Metrics: Assessing Student Performance Using the National Standards & Grade-Level Outcomes for K-12 Physical Education, Third Edition, aligns with SHAPE America’s National Standards and Grade-Level Outcomes for K-12 Physical Education, was created by SHAPE America and its writing team, and was reviewed by researchers and teachers with expertise in assessment. The result is a text that you can use with confidence as you help develop physical literacy in your students.
PE Metrics, 3E
Author: SHAPE America - Society of Health and Physical Educators
Publisher: Human Kinetics
ISBN: 1492526665
Category : Education
Languages : en
Pages : 360
Book Description
PE Metrics: Assessing Student Performance Using the National Standards & Grade-Level Outcomes for K-12 Physical Education, Third Edition, aligns with SHAPE America’s National Standards and Grade-Level Outcomes for K-12 Physical Education, was created by SHAPE America and its writing team, and was reviewed by researchers and teachers with expertise in assessment. The result is a text that you can use with confidence as you help develop physical literacy in your students.
Publisher: Human Kinetics
ISBN: 1492526665
Category : Education
Languages : en
Pages : 360
Book Description
PE Metrics: Assessing Student Performance Using the National Standards & Grade-Level Outcomes for K-12 Physical Education, Third Edition, aligns with SHAPE America’s National Standards and Grade-Level Outcomes for K-12 Physical Education, was created by SHAPE America and its writing team, and was reviewed by researchers and teachers with expertise in assessment. The result is a text that you can use with confidence as you help develop physical literacy in your students.
PE Metrics
Author: SHAPE America - Society of Health and Physical Educators
Publisher: Human Kinetics
ISBN: 1492586153
Category : Education
Languages : en
Pages : 360
Book Description
If you are looking for the definitive resource to help you measure your students’ achievement, your search is over. PE Metrics: Assessing Student Performance Using the National Standards & Grade-Level Outcomes for K-12 Physical Education, Third Edition, aligns with SHAPE America’s National Standards and Grade-Level Outcomes for K-12 Physical Education, was created by SHAPE America and its writing team, and was reviewed by researchers and teachers with expertise in assessment. The result is a text that you can use with confidence as you help develop physical literacy in your students. Written for physical educators, administrators, and curriculum writers (and for physical education majors and minors), this latest edition offers the following: • 130 ready-to-use assessments for kindergarten through grade 12 (65 elementary, 43 middle school, and 22 high school) • Worksheets, checklists, and rubrics that support the assessments • Guidance on creating your own assessments for any lesson or unit These assessments are aligned with the three SHAPE America lesson planning books for elementary, middle, and secondary school and dovetail with SHAPE America’s The Essentials of Teaching Physical Education. The assessments can be used as they are, or you can modify them or use them as samples in creating assessments that are best suited to your needs. PE Metrics, now in a four-color design, is organized into four main parts: Part I introduces the purpose and uses of assessment, how to develop an assessment plan, and the various types of assessments and tools you can use. Part II contains sample assessments for students in grades K-5, focusing on fundamental motor skills; as such, the elementary-level assessments center heavily on Standard 1. In part III, the emphasis shifts to middle school assessments, with a concentration on Standard 2 and on the categories of dance and rhythms, invasion games, net/wall games, fielding/striking games, outdoor pursuits, aquatics, and individual-performance activities. Part IV offers sample assessments for high school students, with a priority on providing evidence of the knowledge and skills students will need to remain active and fit after they leave high school. This resource provides a comprehensive, performance-based assessment system that enables you to incorporate assessment into every facet of your teaching, create assessments that are unique to your program, and measure your students’ performance against the grade-level outcomes. The assessments are process focused and are designed to measure multiple constructs as well as provide meaningful feedback to students—ultimately helping them to develop holistically across all three learning domains (psychomotor, cognitive, and affective). PE Metrics will help you instill in students the knowledge, skills, and confidence they need to enjoy a lifetime of healthful physical activity.
Publisher: Human Kinetics
ISBN: 1492586153
Category : Education
Languages : en
Pages : 360
Book Description
If you are looking for the definitive resource to help you measure your students’ achievement, your search is over. PE Metrics: Assessing Student Performance Using the National Standards & Grade-Level Outcomes for K-12 Physical Education, Third Edition, aligns with SHAPE America’s National Standards and Grade-Level Outcomes for K-12 Physical Education, was created by SHAPE America and its writing team, and was reviewed by researchers and teachers with expertise in assessment. The result is a text that you can use with confidence as you help develop physical literacy in your students. Written for physical educators, administrators, and curriculum writers (and for physical education majors and minors), this latest edition offers the following: • 130 ready-to-use assessments for kindergarten through grade 12 (65 elementary, 43 middle school, and 22 high school) • Worksheets, checklists, and rubrics that support the assessments • Guidance on creating your own assessments for any lesson or unit These assessments are aligned with the three SHAPE America lesson planning books for elementary, middle, and secondary school and dovetail with SHAPE America’s The Essentials of Teaching Physical Education. The assessments can be used as they are, or you can modify them or use them as samples in creating assessments that are best suited to your needs. PE Metrics, now in a four-color design, is organized into four main parts: Part I introduces the purpose and uses of assessment, how to develop an assessment plan, and the various types of assessments and tools you can use. Part II contains sample assessments for students in grades K-5, focusing on fundamental motor skills; as such, the elementary-level assessments center heavily on Standard 1. In part III, the emphasis shifts to middle school assessments, with a concentration on Standard 2 and on the categories of dance and rhythms, invasion games, net/wall games, fielding/striking games, outdoor pursuits, aquatics, and individual-performance activities. Part IV offers sample assessments for high school students, with a priority on providing evidence of the knowledge and skills students will need to remain active and fit after they leave high school. This resource provides a comprehensive, performance-based assessment system that enables you to incorporate assessment into every facet of your teaching, create assessments that are unique to your program, and measure your students’ performance against the grade-level outcomes. The assessments are process focused and are designed to measure multiple constructs as well as provide meaningful feedback to students—ultimately helping them to develop holistically across all three learning domains (psychomotor, cognitive, and affective). PE Metrics will help you instill in students the knowledge, skills, and confidence they need to enjoy a lifetime of healthful physical activity.
National Standards & Grade-Level Outcomes for K-12 Physical Education
Author: SHAPE America - Society of Health and Physical Educators
Publisher: Human Kinetics
ISBN: 1492584789
Category : Education
Languages : en
Pages : 136
Book Description
Focused on physical literacy and measurable outcomes, empowering physical educators to help students meet the Common Core standards, and coming from a recently renamed but longstanding organization intent on shaping a standard of excellence in physical education, National Standards & Grade-Level Outcomes for K-12 Physical Education is all that and much more. Created by SHAPE America — Society of Health and Physical Educators (formerly AAHPERD) — this text unveils the new National Standards for K-12 Physical Education. The standards and text have been retooled to support students’ holistic development. This is the third iteration of the National Standards for K-12 Physical Education, and this latest version features two prominent changes: •The term physical literacy underpins the standards. It encompasses the three domains of physical education (psychomotor, cognitive, and affective) and considers not only physical competence and knowledge but also attitudes, motivation, and the social and psychological skills needed for participation. • Grade-level outcomes support the national physical education standards. These measurable outcomes are organized by level (elementary, middle, and high school) and by standard. They provide a bridge between the new standards and K-12 physical education curriculum development and make it easy for teachers to assess and track student progress across grades, resulting in physically literate students. In developing the grade-level outcomes, the authors focus on motor skill competency, student engagement and intrinsic motivation, instructional climate, gender differences, lifetime activity approach, and physical activity. All outcomes are written to align with the standards and with the intent of fostering lifelong physical activity. National Standards & Grade-Level Outcomes for K-12 Physical Education presents the standards and outcomes in ways that will help preservice teachers and current practitioners plan curricula, units, lessons, and tasks. The text also • empowers physical educators to help students meet the Common Core standards; • allows teachers to see the new standards and the scope and sequence for outcomes for all grade levels at a glance in a colorful, easy-to-read format; and • provides administrators, parents, and policy makers with a framework for understanding what students should know and be able to do as a result of their physical education instruction. The result is a text that teachers can confidently use in creating and enhancing high-quality programs that prepare students to be physically literate and active their whole lives.
Publisher: Human Kinetics
ISBN: 1492584789
Category : Education
Languages : en
Pages : 136
Book Description
Focused on physical literacy and measurable outcomes, empowering physical educators to help students meet the Common Core standards, and coming from a recently renamed but longstanding organization intent on shaping a standard of excellence in physical education, National Standards & Grade-Level Outcomes for K-12 Physical Education is all that and much more. Created by SHAPE America — Society of Health and Physical Educators (formerly AAHPERD) — this text unveils the new National Standards for K-12 Physical Education. The standards and text have been retooled to support students’ holistic development. This is the third iteration of the National Standards for K-12 Physical Education, and this latest version features two prominent changes: •The term physical literacy underpins the standards. It encompasses the three domains of physical education (psychomotor, cognitive, and affective) and considers not only physical competence and knowledge but also attitudes, motivation, and the social and psychological skills needed for participation. • Grade-level outcomes support the national physical education standards. These measurable outcomes are organized by level (elementary, middle, and high school) and by standard. They provide a bridge between the new standards and K-12 physical education curriculum development and make it easy for teachers to assess and track student progress across grades, resulting in physically literate students. In developing the grade-level outcomes, the authors focus on motor skill competency, student engagement and intrinsic motivation, instructional climate, gender differences, lifetime activity approach, and physical activity. All outcomes are written to align with the standards and with the intent of fostering lifelong physical activity. National Standards & Grade-Level Outcomes for K-12 Physical Education presents the standards and outcomes in ways that will help preservice teachers and current practitioners plan curricula, units, lessons, and tasks. The text also • empowers physical educators to help students meet the Common Core standards; • allows teachers to see the new standards and the scope and sequence for outcomes for all grade levels at a glance in a colorful, easy-to-read format; and • provides administrators, parents, and policy makers with a framework for understanding what students should know and be able to do as a result of their physical education instruction. The result is a text that teachers can confidently use in creating and enhancing high-quality programs that prepare students to be physically literate and active their whole lives.
Dynamic Physical Education for Elementary School Children
Author: Aaron Beighle
Publisher: Human Kinetics
ISBN: 1718214200
Category : Physical education and training
Languages : en
Pages : 761
Book Description
"Undergraduate textbook for elementary education and elementary physical education teaching majors that prepares them for careers teaching physical education to elementary school children. Includes pedagogy, curriculum and lesson planning, rationale for physical education teaching and best practices, and activities and games related to fitness, sports, gymnastics, rhythms, and health-related skills"--
Publisher: Human Kinetics
ISBN: 1718214200
Category : Physical education and training
Languages : en
Pages : 761
Book Description
"Undergraduate textbook for elementary education and elementary physical education teaching majors that prepares them for careers teaching physical education to elementary school children. Includes pedagogy, curriculum and lesson planning, rationale for physical education teaching and best practices, and activities and games related to fitness, sports, gymnastics, rhythms, and health-related skills"--
Dynamic Physical Education for Elementary School Children
Author: Robert P. Pangrazi
Publisher: Human Kinetics
ISBN: 1492590282
Category : Education
Languages : en
Pages : 761
Book Description
Dynamic Physical Education for Elementary School Children (DPE) is the longest-running elementary methods textbook on the market, and this latest edition is just as pertinent, essential, and cutting-edge as ever. DPE does more than provide the foundational knowledge needed to teach quality physical education—it applies this knowledge with an array of physical activities that equip preservice physical educators to teach with confidence from their first day. Now, for the first time, the text is made even more practical with the free interactive website Dynamic PE ASAP, which replaces the previous print resource Dynamic Physical Education Curriculum Guide: Lesson Plans for Implementation. With the Dynamic PE ASAP site, teachers have access to ready-to-use activities and complete lesson plans, as well as the ability to build their own lesson plans from the provided activities. This resource puts a complete curriculum for quality physical education at teachers’ fingertips. DPE also offers practical teaching tips, case studies of real-life situations to spark discussion, and instructor resources (an instructor guide, presentation package, and test package) that will make preparing for and teaching a course a breeze. The 19th edition has been updated to reflect the latest knowledge and best practice in physical education, including the following: A new chapter on physical activity and youth Recent research on physical activity and the brain Updated and expanded content on physical activity guidelines and assessment New activities to integrate health concepts into the physical education curriculum A chapter on lesson planning that is aligned with and linked to the Dynamic PE ASAP website New technology features throughout the book The 19th edition emphasizes creating a social and emotional learning environment in which all students can learn and thrive. The ultimate goal of DPE is to help students learn skills, be personally and socially responsible, and embrace the joy of physical activity for a lifetime. The first 12 chapters of Dynamic Physical Education for Elementary School Children lay the foundation for becoming an effective instructor of quality physical education. These chapters highlight the importance of physical activity and delve into identifying developmental needs, designing curriculum, writing lessons and assessments, and navigating school procedures. Chapters 13 through 30 explore how to teach the objectives of physical education, including these: Foundational skills, such as locomotor and manipulative skills Specialized skills, such as game skills and gymnastics Lifetime activities and sport skills, such as basketball and hockey These chapters include an array of field-tested activities, all listed in progression from easiest to most difficult, enabling teachers to incorporate proper skill sequencing. With its emphasis on skill development and the promotion of lifelong healthy activity, Dynamic Physical Education for Elementary School Children is highly applicable for both physical educators and classroom teachers. It is an ideal text to support an elementary methods PE course, providing the detail that PETE students need. The content is also very accessible to students learning to become elementary education teachers. With this latest edition, Dynamic Physical Education for Elementary School Children remains the go-to book for both preservice and in-service teachers—just as it started out as 19 editions ago.
Publisher: Human Kinetics
ISBN: 1492590282
Category : Education
Languages : en
Pages : 761
Book Description
Dynamic Physical Education for Elementary School Children (DPE) is the longest-running elementary methods textbook on the market, and this latest edition is just as pertinent, essential, and cutting-edge as ever. DPE does more than provide the foundational knowledge needed to teach quality physical education—it applies this knowledge with an array of physical activities that equip preservice physical educators to teach with confidence from their first day. Now, for the first time, the text is made even more practical with the free interactive website Dynamic PE ASAP, which replaces the previous print resource Dynamic Physical Education Curriculum Guide: Lesson Plans for Implementation. With the Dynamic PE ASAP site, teachers have access to ready-to-use activities and complete lesson plans, as well as the ability to build their own lesson plans from the provided activities. This resource puts a complete curriculum for quality physical education at teachers’ fingertips. DPE also offers practical teaching tips, case studies of real-life situations to spark discussion, and instructor resources (an instructor guide, presentation package, and test package) that will make preparing for and teaching a course a breeze. The 19th edition has been updated to reflect the latest knowledge and best practice in physical education, including the following: A new chapter on physical activity and youth Recent research on physical activity and the brain Updated and expanded content on physical activity guidelines and assessment New activities to integrate health concepts into the physical education curriculum A chapter on lesson planning that is aligned with and linked to the Dynamic PE ASAP website New technology features throughout the book The 19th edition emphasizes creating a social and emotional learning environment in which all students can learn and thrive. The ultimate goal of DPE is to help students learn skills, be personally and socially responsible, and embrace the joy of physical activity for a lifetime. The first 12 chapters of Dynamic Physical Education for Elementary School Children lay the foundation for becoming an effective instructor of quality physical education. These chapters highlight the importance of physical activity and delve into identifying developmental needs, designing curriculum, writing lessons and assessments, and navigating school procedures. Chapters 13 through 30 explore how to teach the objectives of physical education, including these: Foundational skills, such as locomotor and manipulative skills Specialized skills, such as game skills and gymnastics Lifetime activities and sport skills, such as basketball and hockey These chapters include an array of field-tested activities, all listed in progression from easiest to most difficult, enabling teachers to incorporate proper skill sequencing. With its emphasis on skill development and the promotion of lifelong healthy activity, Dynamic Physical Education for Elementary School Children is highly applicable for both physical educators and classroom teachers. It is an ideal text to support an elementary methods PE course, providing the detail that PETE students need. The content is also very accessible to students learning to become elementary education teachers. With this latest edition, Dynamic Physical Education for Elementary School Children remains the go-to book for both preservice and in-service teachers—just as it started out as 19 editions ago.
Engineers Black Book
Author:
Publisher:
ISBN: 9781921722349
Category : Engineering
Languages : en
Pages : 232
Book Description
"This easy-to-use pocket book contains a wealth of up-to-date, useful, practical and hard-to- find information. With 160 matt laminated, greaseproof pages you'll enjoy glare-free reading and durability. Includes: data sheets, formulae, reference tables and equivalent charts. New content in the 3rd edition includes; Reamer and Drill Bit Types, Taper Pins, T-slot sizing, Counterboring/Sinking, Extended Angles Conversions for Cutting Tapers, Keyways and Keyseats, Woodruff Keys, Retaining Rings, 0-Rings, Flange Sizing, Common Workshop Metals, Adhesives, GD&T, Graph and Design Paper included at the back of the book. Engineers Black Book contains a wealth of up-to-date, useful, information within over 160 matt laminated grease proof pages. It is ideal for engineers, trades people, apprentices, machine shops, tool rooms and technical colleges." -- publisher website.
Publisher:
ISBN: 9781921722349
Category : Engineering
Languages : en
Pages : 232
Book Description
"This easy-to-use pocket book contains a wealth of up-to-date, useful, practical and hard-to- find information. With 160 matt laminated, greaseproof pages you'll enjoy glare-free reading and durability. Includes: data sheets, formulae, reference tables and equivalent charts. New content in the 3rd edition includes; Reamer and Drill Bit Types, Taper Pins, T-slot sizing, Counterboring/Sinking, Extended Angles Conversions for Cutting Tapers, Keyways and Keyseats, Woodruff Keys, Retaining Rings, 0-Rings, Flange Sizing, Common Workshop Metals, Adhesives, GD&T, Graph and Design Paper included at the back of the book. Engineers Black Book contains a wealth of up-to-date, useful, information within over 160 matt laminated grease proof pages. It is ideal for engineers, trades people, apprentices, machine shops, tool rooms and technical colleges." -- publisher website.
The Essentials of Teaching Physical Education
Author: Stephen A. Mitchell
Publisher: Human Kinetics
ISBN: 1492598925
Category : Education
Languages : en
Pages : 265
Book Description
The Essentials of Teaching Physical Education, Second Edition, delivers the vital information future and current physical educators need to know, with a focus on social justice and equity issues. It uses a standards-based teaching for learning approach and helps readers develop the skills in planning, management, teaching, and assessment they need to begin successful careers.
Publisher: Human Kinetics
ISBN: 1492598925
Category : Education
Languages : en
Pages : 265
Book Description
The Essentials of Teaching Physical Education, Second Edition, delivers the vital information future and current physical educators need to know, with a focus on social justice and equity issues. It uses a standards-based teaching for learning approach and helps readers develop the skills in planning, management, teaching, and assessment they need to begin successful careers.
Foundations for Community Health Workers
Author: Tim Berthold
Publisher: John Wiley & Sons
ISBN: 0470496797
Category : Medical
Languages : en
Pages : 594
Book Description
Foundations for Community Health Workers Foundations for Community Health Workers is a training resource for client- and community-centered public health practitioners, with an emphasis on promoting health equality. Based on City College of San Francisco's CHW Certificate Program, it begins with an overview of the historic and political context informing the practice of community health workers. The second section of the book addresses core competencies for working with individual clients, such as behavior change counseling and case management, and practitioner development topics such as ethics, stress management, and conflict resolution. The book's final section covers skills for practice at the group and community levels, such as conducting health outreach and facilitating community organizing and advocacy. Praise for Foundations for Community Health Workers "This book is the first of its kind: a manual of core competencies and curricula for training community health workers. Covering topics from health inequalities to patient-centered counseling, this book is a tremendous resource for both scholars of and practitioners in the field of community-based medicine. It also marks a great step forward in any setting, rich or poor, in which it is imperative to reduce health disparities and promote genuine health and well-being." Paul E. Farmer, MD., PhD, Maude and Lillian Presley Professor of Social Medicine in the Department of Global Health and Social Medicine at Harvard Medical School; founding director, Partners In Health. "This book is based on the contributions of experienced CHWs and advocates of the field. I am confident that it will serve as an inspiration for many CHW training programs." Yvonne Lacey, CHW, former coordinator, Black Infant Health Program, City of Berkeley Health Department; former chair, CHW Special Interest Group for the APHA. "This book masterfully integrates the knowledge, skills, and abilities required of a CHW through storytelling and real life case examples. This simple and elegant approach brings to life the intricacies of the work and espouses the spirit of the role that is so critical to eliminating disparities a true model educational approach to emulate." Gayle Tang, MSN, RN., director, National Linguistic and Cultural Programs, National Diversity, Kaiser Permanente "Finally, we have a competency-based textbook for community health worker education well informed by seasoned CHWs themselves as well as expert contributors." Donald E. Proulx, CHW National Education Collaborative, University of Arizona
Publisher: John Wiley & Sons
ISBN: 0470496797
Category : Medical
Languages : en
Pages : 594
Book Description
Foundations for Community Health Workers Foundations for Community Health Workers is a training resource for client- and community-centered public health practitioners, with an emphasis on promoting health equality. Based on City College of San Francisco's CHW Certificate Program, it begins with an overview of the historic and political context informing the practice of community health workers. The second section of the book addresses core competencies for working with individual clients, such as behavior change counseling and case management, and practitioner development topics such as ethics, stress management, and conflict resolution. The book's final section covers skills for practice at the group and community levels, such as conducting health outreach and facilitating community organizing and advocacy. Praise for Foundations for Community Health Workers "This book is the first of its kind: a manual of core competencies and curricula for training community health workers. Covering topics from health inequalities to patient-centered counseling, this book is a tremendous resource for both scholars of and practitioners in the field of community-based medicine. It also marks a great step forward in any setting, rich or poor, in which it is imperative to reduce health disparities and promote genuine health and well-being." Paul E. Farmer, MD., PhD, Maude and Lillian Presley Professor of Social Medicine in the Department of Global Health and Social Medicine at Harvard Medical School; founding director, Partners In Health. "This book is based on the contributions of experienced CHWs and advocates of the field. I am confident that it will serve as an inspiration for many CHW training programs." Yvonne Lacey, CHW, former coordinator, Black Infant Health Program, City of Berkeley Health Department; former chair, CHW Special Interest Group for the APHA. "This book masterfully integrates the knowledge, skills, and abilities required of a CHW through storytelling and real life case examples. This simple and elegant approach brings to life the intricacies of the work and espouses the spirit of the role that is so critical to eliminating disparities a true model educational approach to emulate." Gayle Tang, MSN, RN., director, National Linguistic and Cultural Programs, National Diversity, Kaiser Permanente "Finally, we have a competency-based textbook for community health worker education well informed by seasoned CHWs themselves as well as expert contributors." Donald E. Proulx, CHW National Education Collaborative, University of Arizona
Marketing Metrics
Author: Paul W. Farris
Publisher: FT Press
ISBN: 0134086120
Category : Business & Economics
Languages : en
Pages : 550
Book Description
Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.
Publisher: FT Press
ISBN: 0134086120
Category : Business & Economics
Languages : en
Pages : 550
Book Description
Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.
Financial Modeling and Valuation
Author: Paul Pignataro
Publisher: John Wiley & Sons
ISBN: 1118558766
Category : Business & Economics
Languages : en
Pages : 432
Book Description
Written by the Founder and CEO of the prestigious New York School of Finance, this book schools you in the fundamental tools for accurately assessing the soundness of a stock investment. Built around a full-length case study of Wal-Mart, it shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a sophisticated financial model as done by professional Wall Street analysts. You will construct a full scale financial model and valuation step-by-step as you page through the book. When we ran this analysis in January of 2012, we estimated the stock was undervalued. Since the first run of the analysis, the stock has increased 35 percent. Re-evaluating Wal-Mart 9months later, we will step through the techniques utilized by Wall Street analysts to build models on and properly value business entities. Step-by-step financial modeling - taught using downloadable Wall Street models, you will construct the model step by step as you page through the book. Hot keys and explicit Excel instructions aid even the novice excel modeler. Model built complete with Income Statement, Cash Flow Statement, Balance Sheet, Balance Sheet Balancing Techniques, Depreciation Schedule (complete with accelerating depreciation and deferring taxes), working capital schedule, debt schedule, handling circular references, and automatic debt pay downs. Illustrative concepts including detailing model flows help aid in conceptual understanding. Concepts are reiterated and honed, perfect for a novice yet detailed enough for a professional. Model built direct from Wal-Mart public filings, searching through notes, performing research, and illustrating techniques to formulate projections. Includes in-depth coverage of valuation techniques commonly used by Wall Street professionals. Illustrative comparable company analyses - built the right way, direct from historical financials, calculating LTM (Last Twelve Month) data, calendarization, and properly smoothing EBITDA and Net Income. Precedent transactions analysis - detailing how to extract proper metrics from relevant proxy statements Discounted cash flow analysis - simplifying and illustrating how a DCF is utilized, how unlevered free cash flow is derived, and the meaning of weighted average cost of capital (WACC) Step-by-step we will come up with a valuation on Wal-Mart Chapter end questions, practice models, additional case studies and common interview questions (found in the companion website) help solidify the techniques honed in the book; ideal for universities or business students looking to break into the investment banking field.
Publisher: John Wiley & Sons
ISBN: 1118558766
Category : Business & Economics
Languages : en
Pages : 432
Book Description
Written by the Founder and CEO of the prestigious New York School of Finance, this book schools you in the fundamental tools for accurately assessing the soundness of a stock investment. Built around a full-length case study of Wal-Mart, it shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a sophisticated financial model as done by professional Wall Street analysts. You will construct a full scale financial model and valuation step-by-step as you page through the book. When we ran this analysis in January of 2012, we estimated the stock was undervalued. Since the first run of the analysis, the stock has increased 35 percent. Re-evaluating Wal-Mart 9months later, we will step through the techniques utilized by Wall Street analysts to build models on and properly value business entities. Step-by-step financial modeling - taught using downloadable Wall Street models, you will construct the model step by step as you page through the book. Hot keys and explicit Excel instructions aid even the novice excel modeler. Model built complete with Income Statement, Cash Flow Statement, Balance Sheet, Balance Sheet Balancing Techniques, Depreciation Schedule (complete with accelerating depreciation and deferring taxes), working capital schedule, debt schedule, handling circular references, and automatic debt pay downs. Illustrative concepts including detailing model flows help aid in conceptual understanding. Concepts are reiterated and honed, perfect for a novice yet detailed enough for a professional. Model built direct from Wal-Mart public filings, searching through notes, performing research, and illustrating techniques to formulate projections. Includes in-depth coverage of valuation techniques commonly used by Wall Street professionals. Illustrative comparable company analyses - built the right way, direct from historical financials, calculating LTM (Last Twelve Month) data, calendarization, and properly smoothing EBITDA and Net Income. Precedent transactions analysis - detailing how to extract proper metrics from relevant proxy statements Discounted cash flow analysis - simplifying and illustrating how a DCF is utilized, how unlevered free cash flow is derived, and the meaning of weighted average cost of capital (WACC) Step-by-step we will come up with a valuation on Wal-Mart Chapter end questions, practice models, additional case studies and common interview questions (found in the companion website) help solidify the techniques honed in the book; ideal for universities or business students looking to break into the investment banking field.