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Author: Patrick Griffin
Publisher: iUniverse
ISBN: 1450219489
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it that so much of that stuff we immediately recognize as advertising is so bad? Its not just badwellit sucks. The reason: even though its 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the 60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting ad men of the 60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Todays consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
Author: Patrick Griffin
Publisher: iUniverse
ISBN: 1450219489
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it that so much of that stuff we immediately recognize as advertising is so bad? Its not just badwellit sucks. The reason: even though its 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the 60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting ad men of the 60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Todays consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
Author: W. Campbell
Publisher: Sourcebooks, Inc.
ISBN: 1402216122
Category : Family & Relationships
Languages : en
Pages : 258
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Book Description
Narcissistic men seem like the ultimate catch: self-confident, attractive, charming individuals who are often the life of the party. The narcissist always knows the place to be and who to be seen with. His attention is initially very flattering, but eventually his behavior is not: he becomes aloof and controlling and may cheat. He still seems somewhat interested, however, and often makes enough nice gestures to maintain a girl's interest, leaving all but him to wonder: what is going on? The country's leading expert on narcissism, Dr. W. Keith Campbell, explains how to identify a narcissist, what it means to love a man who loves himself and how to break the cycle of dating men with this personality disorder.
Author: Monica Di Fiore
Publisher: Oxford University Press
ISBN: 0198872410
Category : Mathematics
Languages : en
Pages : 273
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Book Description
Chapter 2, 'Pay no attention to the model behind the curtain', Chapter 4, 'Mind the hubris: Complexity can misfire', and Chapter 8, ' Sensitivity auditing: A practical checklist for auditing decision-relevant models' are published open access and free to read or download from Oxford Academic The widespread use of mathematical models for policy-making and its social and political impact are at the core of this book. While the discussion of mathematical modelling generally centres around technical features, use, and type of model, the literature is increasingly acknowledging that the social nature of modelling, its biases and responsibilities, are equally worth investigating. This book tackles these emerging questions by adopting a multidisciplinary approach to investigate how current modelling practices address contemporary challenges, and fills a gap in the field, which has historically focused on statistical and algorithmic modes of producing numbers. Thanks to its multidisciplinary appeal, this book will be essential reading for modellers, public officials, policymakers, and scholars alike.
Author: H. Valencia
Publisher: Xlibris Corporation
ISBN: 1477108270
Category : Fiction
Languages : en
Pages : 245
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Book Description
In As Long as the Blue Canary Sings was inspired by a true story. "Sheldon" takes the lessons he learned, as an accomplished chess player, and applies them to the various complexities of his life. As he reasserts himself into the world he is forced to examine his core beliefs. With both insight and candor "Sheldon" shares his decision-making processes as he interacts with interesting people and deals with situations that are sometimes sensible and sometimes absurd.
Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Biography & Autobiography
Languages : en
Pages : 445
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Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Martin H. Redish
Publisher: NYU Press
ISBN: 9780814775387
Category : Law
Languages : en
Pages : 342
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Book Description
Drawing together a number of articles he has written or co-written since 1990 and some original chapters, Redish (law and public policy, Northwestern U.) defends unlimited political contribution, advertising, and other forms by which the rich and powerful stay rich and powerful. Any restriction, he says, threatens First Amendment rights. c. Book News Inc.
Author: Thomas J. Hine
Publisher: John Wiley & Sons
ISBN: 9780470165911
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The right brain guide to NASD compliance for Registered Representatives This book tells the thrilling story of Thomas Hine's 22-month NASD arbitration, and how he applied timeless martial arts principles to build and protect his wealth advisory practice. The authors combine courtroom drama, vivid anecdotes, analogies, humor, and practical "how to" advice to create the definitive one-stop resource for Registered Representatives.
Author: Antje Krause-Wahl
Publisher: Bloomsbury Publishing
ISBN: 1350192910
Category : Art
Languages : en
Pages : 317
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Book Description
Shine allures and awakens desire. As a phenomenon of perception shiny things and materials fascinate and tantalize. They are a formative element of material culture, promising luxury, social distinction and the hope of limitless experience and excess. Since the early twentieth century the mass production, dissemination and popularization of synthetic materials that produce heretofore-unknown effects of shine have increased. At the same time, shine is subjectified as “glamor” and made into a token of performative self-empowerment. The volume illuminates genealogical as well as systematic relationships between material phenomena of shine and cultural-philosophical concepts of appearance, illusion, distraction and glare in bringing together renowned scholars from various disciplines.
Author: Megan Gerhardt
Publisher: Rowman & Littlefield
ISBN: 1538142155
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
"Vital for any organization with multigenerational staffs, and for marketers, public relations professionals, HRD managers, or executives." Library Journal, Starred Review Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce presents a transformative way to end the generational wars once and for all. This book first introduces Gentelligence as a powerful business strategy and shows why it is critical for the future of work. It then presents a practical guide and a call to action for leaders of all ages to unlock the potential strengths of each generation. Readers will learn how an intergenerational workforce can be reframed as a profound business opportunity and discover how Gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change. Gentelligence shares groundbreaking evidence that will have readers thinking about their generationally diverse workforce in an entirely different way. Readers will discover: Where generational conflict originates, and how it results in both dangerous ageism and reverse ageism in today’s workplaces. Why the generation gap stems from a misunderstanding of shared core values across all generations. How to find essential common ground with colleagues, both older and younger, and recognize the unique needs that come with different generational identities. How generational shaming leads us to view those from other generations as competitors rather than collaborators, further damaging employee engagement, team dynamics, innovation, and organizational culture. How leveraging the unique strengths of each generation at work can lead to a win-win outcome for all. How traditional views on leadership have been turned upside down as a result of new generational dynamics, with many employees currently being led by managers that are younger than themselves, and older leaders struggling to make sense of changing norms around authority and power. Gentelligence reveals the opportunities within an intergenerational workforce and provides actionable tools to help leaders build Gentelligent organizations. Unlike other books on generational leadership, this book rejects common stereotypes assigned to different generations, replacing them with a deep understanding of why those who grew up in different times may behave in unique and valuable, ways. We challenge leaders to go beyond simply accepting generational differences to leverage them proactively to increase engagement, innovation, and organizational success.
Author: Frank DeMarco
Publisher: Crossroad Press
ISBN:
Category : Fiction
Languages : en
Pages : 443
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Book Description
(formerly published as Babe in the Woods) Angelo Chiari, is a fifty-something-year old news reporter for the Philadelphia Inquirer. He is sent to the C.T. Merriman Institute to do a week-long Open Door course and see if any of it is for real. He is skeptical of the assignment, figuring that of course it isn't for real, and somewhat dreading the prospect of spending a week among ungrounded New Age crazies. But although he doesn't suspect it, such an attitude of skepticism is actually a pretty good attitude to bring to the experience… It isn't long before Mr. Chiari begins to experience, first-hand, some of the things he has always assumed to be impossible. As anew perceptions and intuitions accumulate, he has to consider how much of his old world-view he can modify without becoming one of the crazies. And there are more practical concerns, including the question of what happens when a long-married man falls in love (for reasons that cannot be explained rationally) with a long-married woman. Yet this dilemma is almost pushed aside by other extraordinary happenings and concerns, until Angelo finds himself living in a different world. Based on the author's personal experience, That Phenomenal Background shows what it's like to take the first tentative steps toward greater awareness.
