Paradox in Public Relations PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Paradox in Public Relations PDF full book. Access full book title Paradox in Public Relations by Kevin L Stoker. Download full books in PDF and EPUB format.
Author: Kevin L Stoker
Publisher: Routledge
ISBN: 9781032237688
Category :
Languages : en
Pages : 172
Get Book Here
Book Description
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
Author: Kevin L Stoker
Publisher: Routledge
ISBN: 9781032237688
Category :
Languages : en
Pages : 172
Get Book Here
Book Description
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
Author: Kevin L. Stoker
Publisher: Routledge
ISBN: 1317205596
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
Author: Matias Rodsevich
Publisher: Matias Rodsevich
ISBN: 9090337105
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
Author: David Mosby
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
All too often, customers take performance--particularly excellent performance--for granted, creating expectations that are difficult to live up to for businesses. The authors provide an entertaining and practical model for building and maintaining high customer loyalty and brand value.
Author: Nick Robinson
Publisher: Haus Publishing
ISBN: 1912208261
Category : Political Science
Languages : en
Pages : 71
Get Book Here
Book Description
We live in a profoundly challenging era for journalists. While the profession has historically taken on the mantle of providing clear, sound information to the public, journalists now face competition from dubious sources online and smear campaigns launched by public figures. In The Power of Journalists, four of the United Kingdom’s foremost journalists—Nick Robinson, Barbara Speed, Charlie Beckett, and Gary Gibbon—give on-the-ground accounts of how they’ve weathered some of the most significant political events of the past five years, including the referendum on Scottish independence and Brexit. These monumental political decisions exposed each journalist to the dangerous vicissitudes of public opinion, and made them all the more certain of their mission. In describing the role of the journalist as truth-teller and protector of impartiality as well as interpreter of controversial facts and trusted source of public opinion, they issue a clarion call for good journalism.
Author: Patricia A. Curtin
Publisher: SAGE Publications
ISBN: 1452213283
Category : Language Arts & Disciplines
Languages : en
Pages : 321
Get Book Here
Book Description
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
Author: Wendy K. Smith
Publisher: Oxford University Press
ISBN: 0198754426
Category : Business & Economics
Languages : en
Pages : 625
Get Book Here
Book Description
The notion of paradox dates back to ancient philosophy, yet only recently have scholars started to explore this idea in organizational phenomena. Two decades ago, a handful of provocative theorists urged researchers to take seriously the study of paradox, and thereby deepen our understanding of plurality, tensions, and contradictions in organizational life. Studies of organizational paradox have grown exponentially over the past two decades, canvassing varied phenomena, methods, and levels of analysis. These studies have explored such tensions as today and tomorrow, global integration and local distinctions, collaboration and competition, self and others, mission and markets. Yet even with both the depth and breadth of interest in organizational paradoxes, key issues around definitions and application remain. This handbook seeks to aid, engage, and fuel the expanding interest in organizational paradox. Contributions to this volume depict how paradox studies inform, and are informed, by other theoretical perspectives, while creating a resource that enables scholars to learn about and apply this lens across varied organizational phenomena. The increasing complexity, volatility, and ambiguity in our world continually surfaces paradoxical dynamics. Thus, this handbook offers insights to scholars across organizational theory.
Author: Carol L. Graham
Publisher: Rowman & Littlefield
ISBN: 0815703953
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
The "quality of life" concept of quality of life is a broad one. It incorporates basic needs but also extends beyond them to include capabilities, the "livability" of the environment, and life appreciation and happiness. Latin America's diversity in culture and levels of development provide a laboratory for studying how quality of life varies with a number of objective and subjective measures. These measures range from income levels to job insecurity and satisfaction, to schooling attainment and satisfaction, to measured and self-assessed health, among others. Paradox and Perception greatly improves our understanding of the determinants of well-being in Latin America based on a broad "quality of life" concept that challenges some standard assumptions in economics, including those about the relationship between happiness and income. The authors' analysis builds upon a number of new approaches in economics, particularly those related to the study of happiness and finds a number of paradoxes as the region's respondents evaluate their well-being. These include the paradox of unhappy growth at the macroeconomic level, happy peasants and frustrated achievers at the microlevel, and surprisingly high levels of satisfaction with public services among the region's poorest. They also have important substantive links with several of the region's realities, such as high levels of income inequality, volatile macroeconomic performance, and low expectations of public institutions and faith in the capacity of the state to deliver. Identifying these perceptions, paradoxes, and their causes will contribute to the crafting of better public policies, as well as to our understanding of why "populist" politics still pervade in much of the region.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 9781412909549
Category : Business & Economics
Languages : en
Pages : 820
Get Book Here
Book Description
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author: Paul G. Clifford
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501507273
Category : History
Languages : en
Pages : 252
Get Book Here
Book Description
Featured as Book of the Week by The Wire China in August 2020! If your business has anything to do with China or you simply seek to understand the rise of China, you need to read this book. In The China Paradox, business strategist and historian Dr. Paul G. Clifford uses vivid examples from his deep experience in China to lay bare the delicate and fragile balance of forces which lie at the heart of China’s success. He explains how, against all the odds, the ruling Communist Party boldly led the economic reforms as the surest way to preserve their grip on power. This flourishing of China’s hybrid developmental model is placed firmly in the historical context, shedding light on the legacies that thwarted earlier attempts at change and which today still threaten to render the progress unsustainable. China is taking its place on the world economic stage, displaying business acumen and innovation. But China’s un-reformed political governance, coupled with the challenges resulting from breakneck growth, may hamper the nation’s ability to realize its potential and impact its longer-term prospects. This book is for anyone who needs to understand how China competes, anyone with business or other affairs in China, and anyone involved in foreign trade will benefit from this book. Click to read the author's article on Open Democracy: https://www.opendemocracy.net/en/oureconomy/the-us-should-not-demonize-huawei-it-should-invest-to-compete/ Click here to see a related article in the South China Morning Post: http://www.scmp.com/news/china/policies-politics/article/2134180/reform-or-no-reform-authors-clash-over-chinas-way
