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Author: Faris Yakob
Publisher: Kogan Page Publishers
ISBN: 0749473614
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Author: Faris Yakob
Publisher: Kogan Page Publishers
ISBN: 0749473614
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Author: Flora
Publisher: Key Education Publishing
ISBN: 1602688869
Category : Education
Languages : en
Pages : 65
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Book Description
Help students in grades PK–5 work out their wiggles using "Pay Attention, Please!" This 64-page book helps students with ADHD and students who are otherwise wiggly and overly busy learn how to pay better attention and focus for longer periods of time. It includes games and activities that strengthen listening, concentration, visual, and auditory memory skills; assist students in learning relaxation techniques; provide students healthy ways to burn excess energy; and help students discover ways to control overstimulation and impulsivity.
Author: Neen James
Publisher: John Wiley & Sons
ISBN: 1119480256
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.
Author: Bruce Nauman
Publisher: MIT Press
ISBN: 9780262640602
Category : Art
Languages : en
Pages : 438
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Book Description
The most comprehensive collection to date of the artist Bruce Nauman's writings plus all of his major interviews from 1965 to 2001. Since the 1960s, the artist Bruce Nauman has developed a highly complex and pluralistic oeuvre ranging from discrete sculpture, performance, film, video, and text-based works to elaborate multipart installations incorporating sound, video recording and monitors, and architectural structures. Nauman's work is often interpreted in terms of movements and mediums, including performance, postminimalism, process, and conceptual art, thereby emphasizing its apparent eclecticism. But what is often overlooked is that underlying these seemingly disparate artistic tendencies are conceptual continuities, one of which is an investigation of the nature of language. Unlike many of his contemporaries, Nauman has refrained from participating in the critical discourse surrounding his own work. He has given relatively few interviews over the course of his career and has little to do with the art press or critical establishment. Indeed, he granted Janet Kraynak and The MIT Press almost complete autonomy in the preparation of this volume. In contrast to Nauman's reputation for silence, however, from the beginning of his career, the incorporation of language has been a central feature of his art. This collection takes as its starting point the seeming paradox of an artist of so few words who produces an art of so many words. Please Pay Attention Please contains all of Nauman's major interviews from 1965 to 2001, as well as a comprehensive body of his writings, including instructions and proposal texts, dialogues transcribed from audio-video works, and prose texts written specifically for installation sculptures. Where relevant, the texts are accompanied by illustrations of the artworks for which they were composed. In the critical essay that serves as the book's introduction, the editor investigates Nauman's art in relation to the linguistic turn in art practices of the 1960s—understanding language through the speech act—and its legacy in contemporary art.
Author: Evelyne Lüthy
Publisher: BoD – Books on Demand
ISBN: 3759788408
Category : Self-Help
Languages : en
Pages : 120
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Book Description
What if you were never the problem? What if it was never your fault? Follow my journey from the brink of suicide to where I am today. It was not all plain sailing. Nor was it linear in anyway. It was and is a matrix of stages to go through interwoven with random topics that keep popping up and triggers that try to knock you down. OY! PAY ATTENTION! offers a survivor's perspective of overcoming childhood trauma - decades later; rethinking core beliefs and incorporating healing into your everyday life.
Author: Gary D. Schmidt
Publisher:
ISBN: 0544790855
Category : Juvenile Fiction
Languages : en
Pages : 229
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Book Description
Sixth-grader Carter must adjust to the unwelcome presence of a know-it-all butler who is determined to help him become a gentleman, and also to deal with burdens from the past.
Author: Sylvia Boorstein, Ph.D.
Publisher: Ballantine Books
ISBN: 0307416356
Category : Religion
Languages : en
Pages : 308
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Book Description
According to the Buddha, the path of kindness is the path of happiness. Now Sylvia Boorstein, nationally bestselling author of It’s Easier Than You Think, has taken the 2500-year-old practice of developing the qualities of a compassionate heart—the core of the Buddha’s own practice—and made it accessible to all. Pay Attention for Goodness’ Sake is the first book ever to guide Western readers on the path of the Buddha’s Ten Paramitas, the Perfections of the Heart. Boorstein combines traditional Buddhist teachings and parables with stories from her own life, as well as easy-to-follow meditations, to show how the practice of Mindfulness—paying attention in everyday life—can lead to these perfections that all of us strive for, including Generosity, Morality, Wisdom, Energy, Patience, Determination, and Equanimity. When we take on this practice, Boorstein notes, “our vision becomes transformed. We see, with increasing clarity, the confusion in our own minds and the suffering in our own hearts. . . . And we also see the extraordinariness of life, how amazing it is that life exists.” Boorstein’s lively and practical lessons about everyday generosity, morality, making and mending mistakes, the bliss of blamelessness, and other human concerns and frailties, help to clarify our distractions and connect us with our own goodness, “the part of ourselves that wishes it had done differently.” For Buddhist and non-Buddhist alike, Pay Attention for Goodness’ Sake is a cheerful, inspiring book that offers the possibility of a transformed life.
Author: Piero Falci
Publisher: iUniverse
ISBN: 0595634907
Category : Body, Mind & Spirit
Languages : en
Pages : 314
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Book Description
If you want to be happy the first thing you have to do is to Pay Attention and Be Alert. This will enhance your ability to see things you could not see before. You will see that we are spiritual beings having a human experience, and that we are, at the same time, mortal and immortal, human and divine. You will also realize how interconnected and interdependent we all are, and this new conscience of our divinity and oneness will liberate you from all your fears, allowing you to live a happy life. Piero Falci was a successful executive at the top of his professional career when an unexpected downturn took him through difficult times and a deep spiritual transformation. During this journey that lasted seven years he paid extreme attention to the voice within and carefully recorded what was being revealed to him. Those life-changing revelations are the core of the book Pay Attention! Be Alert! Today, Piero enjoys a peaceful life centered in the present moment and finds great delight in sharing what he has learned. He is committed to helping others achieve a higher consciousness, convinced that a widespread awareness of our divine nature and oneness is what will pave the way for universal peace and unity. Pay Attention! Be Alert! is the spiritual guide that reveals the route to happiness.
Author:
Publisher:
ISBN: 9781606130278
Category : Attention
Languages : en
Pages : 0
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Book Description
Ages 4 to 8 years. If you are the parent of a child with attention issues -- ADHD, autism spectrum disorder, Down syndrome, or sensory processing disorder -- then you will want to share this book with your child. This fun picture book pairs whimsical illustrations with a mother's poetic pleas as she tries, in vain, to get the attention of her child. Children will gladly tune in to this book to enjoy Emily Brown's flights of fancy and the lengths to which her mother goes to get Emily to focus. Wonderful word pictures, from silly to absurd, hold readers' attention, and eye-catching artwork captures each entertaining moment. The book celebrates the imagination of all children, but especially those whose minds seem to wander a bit more than others, and offers a reminder that humour is both a sanity-saver and relationship-soother.
Author: Kathleen G. Nadeau
Publisher: American Psychological Association (APA)
ISBN: 9780945354796
Category : Attention-deficit hyperactivity disorder
Languages : en
Pages : 72
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Book Description
Written especially for kids, this fun, friendly workbook is packed with cartoons and activity pages, offering children a wealth of helpful tips for every situation--at home, at school, and among friends. Illustrations.
