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Author: Charles F. McGovern
Publisher: Univ of North Carolina Press
ISBN: 080787664X
Category : History
Languages : en
Pages : 553
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Book Description
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Author: Charles F. McGovern
Publisher: Univ of North Carolina Press
ISBN: 080787664X
Category : History
Languages : en
Pages : 553
Get Book Here
Book Description
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Author: Matt Parker
Publisher: Penguin
ISBN: 0593084691
Category : Mathematics
Languages : en
Pages : 337
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Book Description
#1 INTERNATIONAL BESTSELLER AN ADAM SAVAGE BOOK CLUB PICK The book-length answer to anyone who ever put their hand up in math class and asked, “When am I ever going to use this in the real world?” “Fun, informative, and relentlessly entertaining, Humble Pi is a charming and very readable guide to some of humanity's all-time greatest miscalculations—that also gives you permission to feel a little better about some of your own mistakes.” —Ryan North, author of How to Invent Everything Our whole world is built on math, from the code running a website to the equations enabling the design of skyscrapers and bridges. Most of the time this math works quietly behind the scenes . . . until it doesn’t. All sorts of seemingly innocuous mathematical mistakes can have significant consequences. Math is easy to ignore until a misplaced decimal point upends the stock market, a unit conversion error causes a plane to crash, or someone divides by zero and stalls a battleship in the middle of the ocean. Exploring and explaining a litany of glitches, near misses, and mathematical mishaps involving the internet, big data, elections, street signs, lotteries, the Roman Empire, and an Olympic team, Matt Parker uncovers the bizarre ways math trips us up, and what this reveals about its essential place in our world. Getting it wrong has never been more fun.
Author: Charles Warner
Publisher:
ISBN:
Category : Selling
Languages : en
Pages : 472
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Author:
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Category : Confectionery
Languages : en
Pages : 1070
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Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 1312
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Author: Business Data Bureau, Indianapolis
Publisher:
ISBN:
Category :
Languages : en
Pages : 452
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Author: Frank E. Fehlman
Publisher:
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Category : Advertising copy
Languages : en
Pages : 392
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1604
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Author: Pennsylvania. Dept. of Agriculture. Dairy and Food Division
Publisher:
ISBN:
Category :
Languages : en
Pages : 1242
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Author: Xiao ShanGe
Publisher: Funstory
ISBN: 1636891896
Category : Fiction
Languages : en
Pages : 830
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Book Description
Ergou's beautiful girlfriend had been snatched away by a village bumpkin, fighting for her life with a village bumpkin. And see how the village doctors free and unfettered countryside, for the beautiful women cure disease exorcism, as the villagers to make a rich leader. Watching a little village doctor tread the path of the strongest...
