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Author: Alain Fayolle
Publisher: Edward Elgar Publishing
ISBN: 1847201652
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
The importance of this volume is that it addresses the major pedagogical issues that inevitably arise in the context of entrepreneurship education. It represents a valuable source for those involved in the training and development of entrepreneurial skills and initiative. Economic Outlook and Business Review Can entrepreneurship be taught? Is it an art or a science? How is entrepreneurship learned? Another masterpiece by the European masters Fayolle and Klandt, this volume based on the 2003 Grenoble Conference will be useful for years to come, among educators and policymakers alike, especially those open to the emerging paradigm. Léo-Paul Dana, University of Canterbury, New Zealand This book discusses paradigmatic changes in the field of entrepreneurship education in response to economic, political and social needs, and the consequential need to reassess, redevelop and renew curricula and methods used in teaching entrepreneurship. Traditional and new questions and concerns are addressed, including: the development of business schools towards entrepreneurship education best-practice methods of learning and teaching entrepreneurship both inside and outside the classroom the design of effective teaching frameworks and tools the development of entrepreneurial behaviours and attitudes in students teaching the design and launch of new businesses. The issue of assessing the effectiveness of entrepreneurship education is also raised. A theoretical and methodological framework is used to measure the impact and effectiveness of entrepreneurship education programmes on the attitudes and behaviours of students. Now more than ever, the book argues, research in the field of entrepreneurship education has to be encouraged and facilitated, and should drive the activity of entrepreneurship education providers. As such, this fascinating book aims to provide researchers, practitioners, teachers and advanced students engaged in the field of entrepreneurship with relevant and up-to-date insights into international research programmes in entrepreneurship education.
Author: Alain Fayolle
Publisher: Edward Elgar Publishing
ISBN: 1847201652
Category : Business & Economics
Languages : en
Pages : 317
Get Book Here
Book Description
The importance of this volume is that it addresses the major pedagogical issues that inevitably arise in the context of entrepreneurship education. It represents a valuable source for those involved in the training and development of entrepreneurial skills and initiative. Economic Outlook and Business Review Can entrepreneurship be taught? Is it an art or a science? How is entrepreneurship learned? Another masterpiece by the European masters Fayolle and Klandt, this volume based on the 2003 Grenoble Conference will be useful for years to come, among educators and policymakers alike, especially those open to the emerging paradigm. Léo-Paul Dana, University of Canterbury, New Zealand This book discusses paradigmatic changes in the field of entrepreneurship education in response to economic, political and social needs, and the consequential need to reassess, redevelop and renew curricula and methods used in teaching entrepreneurship. Traditional and new questions and concerns are addressed, including: the development of business schools towards entrepreneurship education best-practice methods of learning and teaching entrepreneurship both inside and outside the classroom the design of effective teaching frameworks and tools the development of entrepreneurial behaviours and attitudes in students teaching the design and launch of new businesses. The issue of assessing the effectiveness of entrepreneurship education is also raised. A theoretical and methodological framework is used to measure the impact and effectiveness of entrepreneurship education programmes on the attitudes and behaviours of students. Now more than ever, the book argues, research in the field of entrepreneurship education has to be encouraged and facilitated, and should drive the activity of entrepreneurship education providers. As such, this fascinating book aims to provide researchers, practitioners, teachers and advanced students engaged in the field of entrepreneurship with relevant and up-to-date insights into international research programmes in entrepreneurship education.
Author: Robert S. Pindyck
Publisher: McGraw-Hill/Irwin
ISBN: 9780079132925
Category : Business & Economics
Languages : en
Pages : 664
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Book Description
This well known text helps students understand the art of model building - what type of model to build, building the appropriate model, testing it statistically, and applying the model to practical problems in forecasting and analysis.
Author: David A. Aaker
Publisher:
ISBN: 9781849830409
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Author: Spencer Wells
Publisher: Random House
ISBN: 0307830454
Category : Science
Languages : en
Pages : 230
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Book Description
Around 60,000 years ago, a man—genetically identical to us—lived in Africa. Every person alive today is descended from him. How did this real-life Adam wind up as the father of us all? What happened to the descendants of other men who lived at the same time? And why, if modern humans share a single prehistoric ancestor, do we come in so many sizes, shapes, and races? Examining the hidden secrets of human evolution in our genetic code, Spencer Wells reveals how developments in the revolutionary science of population genetics have made it possible to create a family tree for the whole of humanity. Replete with marvelous anecdotes and remarkable information, from the truth about the real Adam and Eve to the way differing racial types emerged, The Journey of Man is an enthralling, epic tour through the history and development of early humankind.
Author: John Moubray
Publisher: Industrial Press Inc.
ISBN: 9780831131463
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Completely reorganised and comprehensively rewritten for its second edition, this guide to reliability-centred maintenance develops techniques which are practised by over 250 affiliated organisations worldwide.
Author: Jr. Leroy G. Wade
Publisher: Pearson Education India
ISBN: 9353942640
Category :
Languages : en
Pages : 1577
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Book Description
Organic Chemistry, Ninth Edition gives students a contemporary overview of organic principles and the tools for organizing and understanding reaction mechanisms and synthetic organic chemistry with unparalleled and highly refined pedagogy. This text presents key principles of organic chemistry in the context of fundamental reasoning and problem solving. Authored to complement how students use a textbook today, new Problem-Solving Strategies, Partially Solved Problems, Visual Reaction Guides and Reaction Starbursts encourage students to use the text before class as a primary introduction to organic chemistry as well as a comprehensive study tool for working problems and/or preparing for exams.
Author: Neil R. Carlson
Publisher: Prentice Hall
ISBN: 9780205239399
Category : Behavior
Languages : en
Pages : 0
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Book Description
This revised edition incorporates the latest discoveries in the rapidly changing fields of neuroscience and physiological psychology and offers the most comprehensive and integrative coverage of research and theory in contemporary behavioural neuroscience.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 2130
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Book Description
Author: Ernest F. Haeussler
Publisher: Reston
ISBN:
Category : Business mathematics
Languages : en
Pages : 936
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Book Description
Author: D. S. Malik
Publisher: Cengage Learning
ISBN: 9781337102087
Category : Computers
Languages : en
Pages : 1488
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Book Description
Learn how to program with C++ using today’s definitive choice for your first programming language experience -- C++ PROGRAMMING: FROM PROBLEM ANALYSIS TO PROGRAM DESIGN, 8E. D.S. Malik’s time-tested, user-centered methodology incorporates a strong focus on problem-solving with full-code examples that vividly demonstrate the hows and whys of applying programming concepts and utilizing C++ to work through a problem. Thoroughly updated end-of-chapter exercises, more than 20 extensive new programming exercises, and numerous new examples drawn from Dr. Malik’s experience further strengthen the reader’s understanding of problem solving and program design in this new edition. This book highlights the most important features of C++ 14 Standard with timely discussions that ensure this edition equips you to succeed in your first programming experience and well beyond. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
