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Author: Rajagopal
Publisher:
ISBN: 9788170364290
Category : Marketing
Languages : en
Pages : 0
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Book Description
The main purpose of this book is to provide insights and methods for the design of alternative marketing channels which can ensure that the optimum economic benefits flow to rural entrepreneurs. Dr Rajagopal enunciates a management approach to the marketing of rural products which has so far been an unorganised activity. He covers a wide range of important and pragmatic issues and describes all the essential aspects for managing product marketing in a rural perspective. The discussion of the principles of rural marketing is supported by five case studies and is illustrated by charts and diagrams. In addition, Dr Rajagopal has included a step-by-step manual on organising rural business. All this gives the book a really practical orientation. This study will be of considerable interest to researchers and students of rural development and rural management, to voluntary agencies, cooperative societies and all groups and agencies which market or retail products from rural areas.
Author: Rajagopal
Publisher:
ISBN: 9788170364290
Category : Marketing
Languages : en
Pages : 0
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Book Description
The main purpose of this book is to provide insights and methods for the design of alternative marketing channels which can ensure that the optimum economic benefits flow to rural entrepreneurs. Dr Rajagopal enunciates a management approach to the marketing of rural products which has so far been an unorganised activity. He covers a wide range of important and pragmatic issues and describes all the essential aspects for managing product marketing in a rural perspective. The discussion of the principles of rural marketing is supported by five case studies and is illustrated by charts and diagrams. In addition, Dr Rajagopal has included a step-by-step manual on organising rural business. All this gives the book a really practical orientation. This study will be of considerable interest to researchers and students of rural development and rural management, to voluntary agencies, cooperative societies and all groups and agencies which market or retail products from rural areas.
Author: Mark Scott
Publisher: Routledge
ISBN: 135159186X
Category : Political Science
Languages : en
Pages : 670
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Book Description
The Routledge Companion to Rural Planning provides a critical account and state of the art review of rural planning in the early years of the twenty-first century. Looking across different international experiences – from Europe, North America and Australasia to the transition and emerging economies, including BRIC and former communist states – it aims to develop new conceptual propositions and theoretical insights, supported by detailed case studies and reviews of available data. The Companion gives coverage to emerging topics in the field and seeks to position rural planning in the broader context of global challenges: climate change, the loss of biodiversity, food and energy security, and low carbon futures. It also looks at old, established questions in new ways: at social and spatial justice, place shaping, economic development, and environmental and landscape management. Planning in the twenty-first century must grapple not only with the challenges presented by cities and urban concentration, but also grasp the opportunities – and understand the risks – arising from rural change and restructuring. Rural areas are diverse and dynamic. This Companion attempts to capture and analyse at least some of this diversity, fostering a dialogue on likely and possible rural futures between a global community of rural planning researchers. Primarily intended for scholars and graduate students across a range of disciplines, such as planning, rural geography, rural sociology, agricultural studies, development studies, environmental studies and countryside management, this book will prove to be an invaluable and up-to-date resource.
Author: Ane Bislev
Publisher: Lexington Books
ISBN: 0739170104
Category : History
Languages : en
Pages : 251
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Book Description
During the early 1980s China embarked on what can be seen as one of the world’s largest social experiments ever. Decollectivization meant much more than the reorganization of agricultural production into family based farming. It signalled significant changes to rural social relations, when privatization, marketization and increased geographical mobility started tearing apart the economic and social institutions that had structured collective village life under Mao. The focus of this book is on how rural society has been reorganized in the 21st century. The first chapters outline the basic organizational structure of rural China and can be used as an introduction to the topic in a classroom setting. They show how the state and its social scientists draw up plans to overcome the perceived lack of rural social organization, and discuss the often problem-ridden implementation of their ideas. The second section presents case studies of institutions that organize key aspects of rural life: Boarding schools where rural children learn to accept organizational hierarchies; lineage organizations carving out new roles for themselves; “dragonhead enterprises” expected to organize agricultural production and support rural development, and several others. The book is of theoretical interest because of its focus on the re-embedding, or reintegration, of individuals into new types of collectivities, which are less predetermined by tradition and habit and more a matter of, at least perceived, individual choice. Most chapters are based on extensive fieldwork and contain vivid examples from daily life, which will make the book attractive to anyone who wants to understand how Chinese villagers experience the extraordinary social changes they are going through.
Author: Wilf Bowen
Publisher:
ISBN:
Category : Farm management
Languages : en
Pages : 98
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Book Description
Author: M. Buckett
Publisher: Elsevier
ISBN: 0080983898
Category : Technology & Engineering
Languages : en
Pages : 349
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Book Description
The interval between the first and second editions of this book have witnessed significant changes for the food producers of the EEC. They have moved from a period of increasing production to an era of food surpluses and statutory reductions in production. This overall change in the fortunes of agriculture have greatly increased the need for sound business management. This book has been substantially updated to include all the current factors that have to be taken into consideration by farmers, as well as still providing a basic introduction to the study of farm management for students. It should prove invaluable reading to those running farms, whether experienced or inexperienced.
Author: Birgit Leick
Publisher: Routledge
ISBN: 1000465853
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.
Author: Wilf Bowen
Publisher:
ISBN: 9780730850144
Category : Farm management
Languages : en
Pages : 71
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Book Description
Author: Nick Gallent
Publisher: Routledge
ISBN: 1317608631
Category : Architecture
Languages : en
Pages : 389
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Book Description
Introduction to Rural Planning: Economies, Communities and Landscapes provides a critical analysis of the key challenges facing rural places and the ways that public policy and community action shape rural spaces. The second edition provides an examination of the composite nature of ‘rural planning’, which combines land-use and spatial planning elements with community action, countryside management and the projects and programmes of national and supra-national agencies and organisations. It also offers a broad analysis of entrepreneurial social action as a shaper of rural outcomes, with particular coverage of the localism agenda and Neighbourhood Planning in England. With a focus on accessibility and rural transport provision, this book examines the governance arrangements needed to deliver integrated solutions spanning urban and rural places. Through an examination of the ecosystem approach to environmental planning, it links the procurement of ecosystem services to the global challenges of habitat degradation and loss, climate change and resource scarcity and management. A valuable resource for students of planning, rural development and rural geography, Introduction to Rural Planning aims to make sense of current rural challenges and planning approaches, evaluating the currency of the ‘rural’ label in the context of global urbanisation, arguing that rural spaces are relational spaces characterised by critical production and consumption tensions.
Author: Margaret Kechnie
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773526044
Category : Rural women
Languages : en
Pages : 212
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Book Description
Kechnie places the WI within the context of the country life movement emanating from the United States, arguing that Ontario farm women's attempts to organize should be viewed as part of the Department of Agriculture's efforts to revive the flagging fortunes of the Farmers' Institutes and encourage farm women to embrace "scientific home management" in order to modernize farm homes and discourage the depopulation of Ontario's farms. While many men and women within the farm community supported the government's attempts to encourage "book farming," many others resisted the state's educational initiatives and identified with the independent farm movement. In order to ensure the success of the WI the Ontario Department of Agriculture provided funds to hire organizers and the organization was encouraged to develop branches outside farming areas, even if this meant ignoring the needs of farm women. By the end of the World War I the WI had become one of the largest women's organizations in the province but was widely known not for its emphasis on scientific home management but for its community activism.
Author: Organisation for Economic Co-operation and Development
Publisher: Organisation for Economic Co-operation and Development
ISBN:
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
