Optimización de la tarifa eléctrica en la industria panadera PDF Download
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Author: SERMASA.
Publisher:
ISBN:
Category :
Languages : es
Pages : 54
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Book Description
Author: SERMASA.
Publisher:
ISBN:
Category :
Languages : es
Pages : 54
Get Book Here
Book Description
Author: Robert S. Pindyck
Publisher: McGraw-Hill/Irwin
ISBN: 9780079132925
Category : Business & Economics
Languages : en
Pages : 664
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Book Description
This well known text helps students understand the art of model building - what type of model to build, building the appropriate model, testing it statistically, and applying the model to practical problems in forecasting and analysis.
Author: Miguel Santesmases Mestre
Publisher:
ISBN: 9788436825435
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author: Christian Grönroos
Publisher:
ISBN:
Category :
Languages : en
Pages : 9
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Book Description
