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Author: Gordon M. Phillips
Publisher: DIANE Publishing
ISBN: 9781568069142
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Tests whether capital structure influences product market competition between firms that have sharply increased the debt in their capital structure.
Author: Gordon M. Phillips
Publisher: DIANE Publishing
ISBN: 9781568069142
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Tests whether capital structure influences product market competition between firms that have sharply increased the debt in their capital structure.
Author:
Publisher:
ISBN:
Category : Economic research
Languages : en
Pages : 594
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Book Description
Author: DIANE Publishing Company
Publisher: DIANE Publishing
ISBN: 0788106856
Category :
Languages : en
Pages : 47
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Book Description
A review of available information, studies, and evaluations to determine the kinds of multiservice, school-linked approaches focused on school-age population and their families; the relative strengths and weaknesses of these approaches; and the circumstances under which each appears most appropriate. Identifies the problems and barriers encountered when using the school as a hub for delivering services, and much more. Charts and tables.
Author:
Publisher: DIANE Publishing
ISBN: 9781568066820
Category : Political Science
Languages : en
Pages : 32
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Book Description
Reviews the evolution of strategic alliances involving U.S. and Japanese companies in the semiconductor industry, and analyzes whether alliances can contribute to the renewal of an industry faced with stiff competition from Japan. Provides an overview of the changing nature of technology linkages in this important industry.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782133
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author: Manohar U. Kalwani
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 58
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Book Description
Author: Steffen Jørgensen
Publisher: Springer Science & Business Media
ISBN: 1441989293
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
Author: Amit Kumar
Publisher: CRC Press
ISBN: 1000566196
Category : Technology & Engineering
Languages : en
Pages : 191
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Book Description
This era of science and engineering has attracted researchers tasked with evaluating performance and optimization of problems in the field of operations research. The book covers mathematical analysis, methods and applications involving processes such as system performance, optimization, inventory theory, reliability theory, and queueing theory. Operations Research: Methods, Techniques, and Advancements explores recent and innovative methods and advancements associated with the mathematical theory of operations research. It offers a detailed overview of mathematical modelling for general industrial systems and emphasizes the latest ideas for the benefit of society and the research community. Intended for a broad range of readers, this book is useful to academicians, industrialists, researchers, students, academia and specialists from various disciplines and those working in the industry.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1226
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Book Description
